In this live broadcast industry full of variables and passion, the premiere night of Dong Yuhui's new program "Walking with Hui" has undoubtedly become a dazzling star. But what kind of stories and challenges are hidden behind the scenes? Today, let's unveil the mystery of this night.
First of all, the appeal of Dong Yuhui's premiere should not be underestimated. Imagine that nearly 2 million eyeballs are condensed on a single screen at the beginning of the live broadcast, which is a rarity on the entire live broadcast platform. The number of follow-up viewers has declined, but it has remained stable between 1.2 million and 1.6 million, a figure that is enough to make any live show salivate.
In terms of fan growth, Dong Yuhui has gained a lot. This live broadcast alone has increased his followers by more than 3 million, bringing the total number of followers to an eye-popping 7 million. It's not just a win of numbers, it's a win of charm.
Next, we have to talk about the interaction of this live broadcast. Imagine that the nearly 4-hour live broadcast has received more than 1.2 billion likes! This achievement was achieved without Dong Yuhui specifically asking fans to like it. It's not just a live stream, it's more like a fan.
In terms of business performance, Dong Yuhui also performed well. The total sales (GMV) of this live broadcast reached nearly 200 million. It is particularly worth mentioning that although the unit price of one of the products in the live broadcast - the little yellow car, although the unit price is not high, it has sold nearly 2 million orders in a short period of time, which can be said to be an overnight sales explosion.
Of course, the content of the program is also a highlight of this live broadcast. The talent show at the beginning, especially Lao Yu's appearance, undoubtedly increased the highlight of the show. However, Dong Yuhui's personal live broadcast time is relatively short, and the show is also interspersed with the display of other anchors, which may be a consideration of the diverse needs of the audience.
Regarding Yu Minhong's performance, netizens have different opinions. Some people think that he seems to be a little flustered and seems to be unable to find his place in the live broadcast. Some people also feel that he once had the opportunity to become a benchmark figure in China's live broadcast industry, but seems to have missed this opportunity.
When it comes to Dong Yuhui's live broadcast style, we have to mention his sense of rhythm. His live stream is the kind of style that is both relaxed and in-depth, with a small number of product introductions and a lot of small talk, making the audience feel as if they are chatting with old friends. But when he's working with other streamers, that rhythm can sometimes be disrupted, which can be a question worth pondering.
The new features of live streaming are also worth mentioning. This live broadcast is different from the past, choosing to cooperate directly with the platform's flagship stores and supermarkets, which seems to herald the emergence of a new cooperation model. In addition, the platform sent a team of more than 100 people to support this premiere, which undoubtedly improved the quality and effectiveness of the live broadcast. In terms of gifts, the distribution of red envelopes and signed books, although the number is small, is enough to show the sincerity of the organizers. The team composition is also worth mentioning, Dong Yuhui's team has expanded to 70 people, including familiar directors, which is obviously a pursuit of quality.
When it comes to Dong Yuhui's market position, we have to say that his in-depth cooperation with the platform will undoubtedly further expand his influence, especially in the face of fierce competitors. He is not only a streamer, but also a brand.
Finally, when we look back on this live broadcast, it is not difficult to find that it is not only a successful business event, but also a cultural feast. Dong Yuhui and his team, with their talent and hard work, once again proved the infinite possibilities of the live broadcast platform. And for Yu Minhong and his company, this may be a time of reflection and adjustment. In the world of live broadcasting, change is the eternal theme, and those who can adapt to the trend of the times will win a bigger stage and applause.
(The publication is only a personal opinion, if there is any infringement, contact to delete)