In recent years, the film industry has undergone a huge transformation, and it is surprising that the number of core fans has shrunk by tens of millions. This news begs the wonder of where the fans who once loved movies have gone, and why have they lost their enthusiasm for movies?
Hello everyone, today, I want to talk to you about a jaw-dropping phenomenon - the mass departure of core fans. Loyal, fanatical, and inextricably unable to extricate themselves, they used to be the most energetic and powerful group of people in the film industry. However, in the past five years, we have had to face an incredible fact: the number of core movie fans has shrunk by tens of millions, which makes us wonder: where did they go?
First and foremost: the rise of new streaming platforms
In the past few years, with the rise of major emerging streaming platforms, the way movies are watched has changed dramatically. Online video platforms now have more exclusive content and original series, allowing viewers to enjoy movies and TV series anytime, anywhere. In contrast, the restrictive and high ticket prices of traditional cinemas have become an obstacle.
The fascination of the two-dimensional world
In addition to the impact of emerging streaming media platforms, there is another factor that cannot be ignored, and that is the vigorous development of two-dimensional culture. Two-dimensional works such as anime, Japanese and Korean dramas and games have attracted the attention and love of a large number of young people. They are immersed in the virtual world, chasing their favorite characters and plots, and rarely have time to go to the cinema to watch movies. This shift has objectively led to a decrease in the number of core fans.
The quality of the content is uneven
In addition to the change in the way of watching movies and the impact of two-dimensional culture, we also need to pay attention to a hidden problem: the quality of the content of the film works themselves. In recent years, a large number of commercial, repetitive films have emerged on the market, making people feel aesthetic fatigue. As one of the most discerning groups, core fans are extremely hungry for high-quality film works. However, to their disappointment, it is becoming increasingly difficult for them to find amazing masterpieces in the current film market.
Social media exposure and engagement
Of course, there's one more key factor in the departure of core fans: social media exposure and interaction. Nowadays, people can instantly share their viewing feelings and evaluations through various platforms such as Weibo, Douyin, Kuaishou, etc. These social media platforms have become popular places to discuss movies, and the movie-going experience is more associated with interaction and socialization. However, the popularity of social media has also narrowed the collective movie-going experience in movie theaters, causing core moviegoers to scatter to various social platforms in search of resonance.
Hopes and challenges for the future
Although the departure of core fans has put tremendous pressure on the film industry, we must not be discouraged!As the editor of Toutiao, I believe that as long as we continue to innovate, improve the quality of our films, and cooperate with new media platforms, we will be able to attract more audiences back to the cinema. At the same time, finding a balance between a unique cinematic experience and social media exposure and engagement is also an important step. Let the core fans feel the charm of the movie again and rekindle their enthusiasm, which will be the goal of our future efforts!
The above is my opinion and analysis, and I hope it can arouse everyone's thinking about the phenomenon of core fans leaving. Thank you for reading!