With the conclusion of the popular film and television drama "Flowers", Shanghai citizens have a strong interest in the economic landmarks in the play. Shao Bingyan, a reporter from this newspaper, recently visited two department stores under Bailian Group to explore their past, present and future development.
In "Flowers", the "Hulian Commercial Building" for the "Huxi Knitting Factory" Fan successfully debuted the Sanyang brand T-shirt, and its prototype is now the "Yongan Department Store" on Nanjing East Road. Formerly known as Shanghai Yongan Company, one of the four largest department stores in Shanghai, this department store used to be the first place for Shanghai citizens to shop. In 1988, it was renamed Shanghai Hualian Commercial Building, taking the lead in playing the banner of "wearing in Hualian", introducing a large number of trendy clothing and high-end goods, creating a number of national firsts. In 2005, Hualian Commercial Building was re-flipped into Yongan Department Store, restoring the European architectural style of Yongan Company.
In "Flowers", the prototype of "Zhongbai Yidian", one of the three major store giants on Nanjing Road, is now "Shanghai's No. 1 Department Store Commercial Center". Opened in 1949, this department store was the first store to introduce imported cosmetics, hold product fairs, and make uniform work clothes for employees. In 1993, it completed the shareholding system reform and became the first batch of state-controlled commercial retail joint-stock enterprises listed on the stock market, and the only member of the World Federation of Department Stores in Chinese mainland.
Bailian Group is a large-scale state-owned commercial and trade circulation industry group formed by the merger and reorganization of the former Shanghai 100 Group, Hualian Group, Friendship Group and Material Group, and holds four listed companies at home and abroad, including Bailian Co., Ltd., Lianhua Supermarket, Shanghai Wumao and First Pharmaceutical. In recent years, Bailian Co., Ltd. has continued to promote the transformation of traditional retail, focusing on the upgrading of key business districts and key stores, and expanding its business in the two main formats of shopping malls and outlets. According to Flush data, in the first three quarters of last year, Bailian's department stores, shopping centers, outlets and other shopping malls are growing rapidly, and the gross profit margin has also increased significantly.
Industry experts believe that the traditional department store industry is facing unprecedented challenges and pressures, and needs to transform and upgrade, find its own positioning, and enhance and strengthen the sense of service and experience of the format. Bailian Group's department store format is boldly innovative in the new era, showing the future of Shencheng's commerce.
[Disclaimer] The process described in the article and the pictures are taken from the Internet, and this article aims to advocate positive social energy, without vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
#Article Launch Challenge##挑战30天在头条写日记#