In order to implement a number of measures to restore and expand consumption, Xixia District seized the popular consumption time nodes on New Year's Eve and New Year's Day, organized and implemented various forms and rich content to promote consumption.
Highlighting the elements of "Romantic New Year's Eve", with the theme of "Come to Sa~Aishang Xixia District", Xixia Wanda organized the "Xinyao Chinese New Year's Eve" activity, inviting consumers to participate in the New Year's wish on the wall activity, setting up red packet rain, fairy stick party, balloon release and other links, the popularity of special restaurants is bursting, the atmosphere of fireworks is full, and the atmosphere of the festival market continues to stir up. Xinbai Xixia store links up with the main brand stores, focusing on interactive mode to carry out activities such as music scenes, street dance parties, surprise lucky draws, etc., extend business hours, and activate new consumption experience. Xinbai Ningyang Plaza has launched multiple discounts such as 66 yuan to buy 100 yuan food and beverage coupons, 160 yuan to buy 200 yuan department store coupons, and more points to reduce 30 for 200 yuan, giving full play to the first store effect, and carrying out 1% off welfare activities in the Leshar Global Good Things Discount Life Museum to meet the consumption needs of consumers in various categories. Promote the acceleration of the application of new models such as "live broadcast drainage + physical consumption", and the online sales of Qilixiang's local characteristic products reached 1.53 million, achieving good results in the efficiency of live broadcast e-commerce empowering enterprises. According to monitoring, the passenger flow of Xixia Wanda, Xinbai Xixia Store, Ningyang Square and Huaiyuan Night Market reached 460,000, a year-on-year increase of 206%, and sales reached 22.75 million, a year-on-year increase of 73%.
From small shops to business districts, from night market snacks to restaurant delicacies, Xixia District presents a lively scene of popular gathering and strong consumption, rich experience, diverse scenes, and innovative formats, constantly stimulating the New Year's consumption demand of citizens. A series of activities such as the food and culture festival provide citizens with a better, better and more intimate consumption environment, and help the consumer market to improve its quality and upgrade.