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The American media "U.S. News & World Report" has ranked colleges and universities for many years, and many students and parents have used this as a reference to choose schools. However, the "New York Times" reported on the 6th that "U.S. News & World Report" made money, that is, by selling ranking "badges" to universities to improve their rankings on the university list.
Over the past year or so, dozens of law schools and medical schools in the United States have refused to provide data to U.S. News & World Report, according to the New York Times, plunging the company back into a heated debate about the value of college rankings.
Despite this, many universities are still pouring millions of dollars into the media's ranking industry in order to attract students and prevent declining enrollment and shrinking budgets, the report said. A number of schools, including the University of Maine at Augusta, the University of Nebraska at Carney, and the University of Alabama, have spent money on U.S. News & World Report's rankings in various ways. The University of Maine's director of admissions at Augusta said that if it doesn't, the school is likely to be left behind by competitors who pay for the "badge."
According to reports, U.S. News & World Report has authorized its so-called ranking "badge" since 2010, and obtaining the "badge" is a ranking certification. The medium offers "badges" in more than 130 categories for graduate programs and at least 85 different categories for undergraduate programs.
The Wall Street Journal and its partners also sell licenses to universities to use the awards, according to The New York Times.
Critics argue that schools spending money on ranking "badges," regardless of the amount, would make the ranking system seriously flawed.
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Editor: Pan Xu