#What did the popular movie out of the circle marketing do right# #Movie fancy marketing has its own strange tricks# "Crazy" is the keyword that is constantly extracted on the eve of the release of "The Mistake by the River", and even the promotional slogan on the poster is "There is no answer, it is better to go crazy".
seems to be an act that caters to the current crazy mode, but with the revelation of the movie, the situation of the madman in the story, and whether Ma Zhe played by Zhu Yilong falls into the open ending of the cycle of madness, has become the core of the discussion in the later stage of the film.
The film does not reject the label of "literary film", and truly returns the film promotion to the film itself, finds the audience, and will not be backlashed because of the excessive emphasis on "commerciality", even in the unpopular schedule, the box office of the movie "The Mistake by the River" exceeded the expectations of the industry, and at the same time, it achieved a long-term screening in the real sense. #跨年电影愿#
