Jiangsu Satellite TV's ace variety show "The Strongest Brain" ushered in its 11th season, but this season's guest lineup has caused huge controversy. Led by the host Jiang Changjian, old faces such as water brother Wang Yuheng, Pang Bo, and You Jianing joined hands with the newly joined Jay Chou's wife Kunling to form a guest lineup for the new season.
This season's "The Strongest Brain" is facing a huge challenge in terms of popularity, and the popularity loss of the first ten seasons is too large, especially compared with entertainment variety shows such as "Ace vs. Ace", the ratings of the first episode are only 0.196, which is even inferior to Hunan Satellite TV's paste variety "Who Comes". This made the audience begin to question the entertainment value of the show, and Jiangsu Satellite TV also considered increasing ratings through celebrity drainage.
Once, previous seasons of "The Strongest Brain" tried to invite celebrity guests such as Guo Qilin and Wang Yaoqing, but this season's guest lineup has caused more controversy. Water brother Wang Yuheng, as a resident guest of the show, once became a highlight of the show with his microscopic water discrimination and duel with Japanese players, but since then, the lack of god-level players with strength has made the show lose its gimmick to attract audiences.
And what caused more controversy was the addition of new guest Kunling. As Jay Chou's wife, Kunling has attracted wide attention because of her marriage. However, the audience had doubts about her performance in the field of science competition. In the public's impression, Kunling became popular overnight because of her marriage to the king Jay Chou, and in the strong professional brain-burning variety show, whether she can provide enough entertainment value has become the focus of controversy.
Some people think that the reason why Jiangsu Satellite TV invited Kunling is out of special attention to Jay Chou. Although some people think that Jay Chou is the king of outrage, his strength is still there, and every time a new song is released, it can cause a big shock in the entertainment industry. Because Jay Chou had participated in several episodes of "The Strongest Brain" before, and then quit because he didn't know how to play, he couldn't invite him to the show again, so the program team chose to invite his wife Kunling.
Whether this obvious roundabout strategy can work has caused the audience to question it. Although Kunling's name can attract more people's attention, in the actual implementation, the audience did not buy it. In the eyes of TV audiences, Jay Chou's wife may not be as well-known as Brother Wang Yuheng.
Looking back on the first ten seasons of "The Strongest Brain", the one who can really make an amazing appearance and make people unforgettable is still the water brother Wang Yuheng. He became famous through the competition of microscopic water discrimination and fan crease identification with Japanese contestants, and his arrogant personality and anti-heaven strength made countless people come to him and became a highlight of the show.
However, with the passage of time, "The Strongest Brain" has never had a god-level player whose strength can be compared. Even though Wang Yuheng was invited as a guest twice in a row this season, the audience looked forward to him participating in the competition in person. Only when he comes down in person can the show really generate hot spots.
Although the format of the 11th season is still interesting, especially the first episode of the program directly opened the international competition, inviting the Japanese girl Rinne Tsujikuwa, who once crushed the Chinese players. Her mental arithmetic skills are impressive, and she has repeatedly defeated the highest level of Chinese competitors in the same track. However, although Rinke Tsujiku's appearance caused a wave of heat, due to the abstention in one round of the match, and her all-round crushing performance in the second round, the audience gradually lost enthusiasm in dissatisfaction and confusion.
This shows that even if it is a reality show, it will be difficult to attract the audience if there is no talent player with enough strength to crush the audience. The audience focuses on the real competition, not too many cruel words. For "The Strongest Brain", which is themed on science competition, the strength of the players is the key to attracting audiences.
In this controversy over the selection of guests, viewers began to wonder if Jiangsu Satellite TV had found a balance between stardom and entertainment. Although Brother Wang Yuheng has a glorious past as a resident guest, it has become a question whether he is enough to drive the popularity of the entire show alone. Over the past few seasons, viewers may have gotten an idea of his strength and style, and gradually developed aesthetic fatigue.
For the new Jay Chou wife Kunling, the audience's expectations did not rise as the program team wished. Although she has attracted much attention because of her marriage to Jay Chou, her performance in the field of science competition has not been recognized by the audience. This has also sparked a broader discussion about whether a celebrity's popularity can translate directly into strength in the professional field.
Jiangsu Satellite TV may expect to attract more viewers through the addition of Jay Chou's wife Kunling, but the audience still has higher expectations for real and professional scientific competitions. In a variety show with a science theme, the audience is more willing to see the strong and engaging competitive process, rather than just relying on the aura of the star.
Of course, the controversy also stems from the audience's expectations for variety shows. Some viewers think that "The Strongest Brain" is too entertaining and ignores the essence of science competition, while another part of the audience is more inclined to see the participation of celebrities, believing that it can increase the fun and entertainment. Finding a balance between these two expectations has become a challenge that cannot be ignored by the variety show team.
Looking back on the past ten seasons, "The Strongest Brain" has been a great success because of the strength and personality of Brother Wang Yuheng. His microscopic water discrimination and duel with the Japanese player became classic moments and won unanimous praise from the audience. However, such success is not easy to achieve, and it also requires constant innovation and improvement of the quality of the program.
In the context of the fierce competition in the current variety show market, Jiangsu Satellite TV needs to think about how to pay more attention to the core of scientific competition while maintaining entertainment, so as to attract a wider audience. Perhaps, in the selection of guests, you can consider inviting professionals who are both well-known and powerful to ensure that the audience can be entertained and feel the passion of competition during the viewing process.
In response to the problem of ratings, Jiangsu Satellite TV still needs to conduct in-depth analysis. Is it because the audience's enthusiasm for science competition programs is declining, or is it due to other factors that have led to the loss of audiences? Only by digging deep into the needs and preferences of the audience can we adjust the program strategy in a more targeted manner.
Of course, the success of a variety show depends not only on the selection of guests and the design of the competition system, but also on the post-production, promotion and interaction with the audience. A successful variety show needs to strike a balance on multiple levels in order to stand out from the fierce competition.
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