In recent years, the progress of China's leading enterprises in "going overseas" has been accelerating, from the initial export of goods to today's cross-border e-commerce, the way of Chinese home construction enterprises to lay out overseas business has become more and more mature. Looking back on the analysis of customer information data in the past year, the home construction industry has accounted for a large part of the proportion, among which Homedepot, as a popular platform for going overseas in the past two years, has been favored by more and more Chinese home construction enterprises.
Home Depot is the world's leading retailer of home building materials and the second largest retailer in the United States, with a chain of 2,234 stores in the United States, Canada, Mexico and China. HomeDepot's resounding results are not groundless, but based on a variety of advantages of its own:
To meet the different needs of customers, the market demand is large
For professional contractors, time and cost are their primary concerns. Home Depot offers a wide range of high-quality home improvement products and professional solutions that enable them to complete their work tasks efficiently and cost-effectively. At the same time, Home Depot also provides professional consulting and after-sales service to help them solve the problems encountered in their work and ensure the smooth completion of the project.
For amateur users, Home Depot is an ideal place to learn Xi and practice home décor. It provides a wealth of home decoration knowledge and skills training, so that users can understand the basic knowledge and skills of home decoration, improve their home decoration level, and allow users to choose and try according to their preferences and needs.
Online or offline joint operation model
Through the organic combination of online and offline, Home Depot can achieve omni-channel sales and increase product coverage and market share. At the same time, the online and offline joint venture model also helps to improve brand awareness and word-of-mouth effect, and further consolidate and enhance Home Depot's position in the field of home decoration. Similarly, for suppliers, they can also choose to enter the online Vendor account of Homedepot or enter the offline physical supermarket store according to their own conditions.
Some key points to enter the Homedepot supermarket:
Order size and value: Home Depot's order size is large, and an order may reach tens of millions. Such an order size is very attractive for home furnishing companies, and it is also the dream of many salesmen. This kind of large order can be difficult to come across in a lifetime, so it is undoubtedly a great blessing to be able to work together successfully. But it also means that the factory needs to be strong enough to meet the needs of such large-scale production.
The relationship between the factory inspection and the order: If Home Depot proposes to inspect the factory, then it means that it is very close to the order. Factory inspection is an important part of the customer's evaluation of the supplier's strength and ability. Through the factory audit, customers can have a more comprehensive understanding of the supplier's production capacity, quality assurance system, management level and compliance information. If the supplier performs well in these areas, then the customer will be more confident in handing over the order to them.
Patience and importance of upfront work: Suppliers often complain about the trouble of upfront work, but also complain that there is no order. This is effectively a reminder to suppliers that if they want to get a big order, they must be patient and take the upfront work seriously. Because only when the customer has enough trust and understanding of the supplier, will the order be handed over to them with confidence.
The importance of proofing: Companies like Home Depot will make suppliers proofing over and over again. Proofing is an important part of confirming whether the product specifications, quality, appearance and other aspects meet customer requirements. Customers need to confirm samples repeatedly, which means that they are very demanding or very cautious about the product. Suppliers need to take the proofing process seriously to ensure that each proofing can meet the customer's requirements.
As the world's largest retailer of building materials, HomeDepot generally does not purchase directly from factories, but will cooperate with a trusted brand recommender, through which he selects and purchases the products he needs. In the Chinese market, WAYLI brand recommenders play an important role in the homedepot sourcing process. They need to have an in-depth understanding and evaluation of the products in the market, understand the quality, price, availability and other aspects of the seller's products in advance, and provide professional purchasing advice for HomeDepot. To a large extent, brand recommenders have greatly improved the success rate of the brand.
This year, which is regarded by the industry as a key recovery period, the layout of home construction enterprises in the international market is even more frequent. At present, overseas business has become a key force for many home construction enterprises to support performance, if you are also an excellent home construction factory or enterprise in China, actively layout the international market is an inevitable choice to adapt to the development of the times, if you also want to lay out the American market, if you are also interested in Homedepot, poke me the link below, [WAYLI] to give you professional entry plan and guidance!