Recently, a video taken in Sijiqing clothing market in 1993 became popular, and the owner of the building in the video told reporters: "There is no problem with making hundreds of thousands or hundreds of thousands of dollars a year from such two stores." As soon as these words came out, it refreshed everyone's thinking about that gold rush era.
Do you know her? This beautiful proprietress became unexpectedly popular, and 30 years ago, she could earn hundreds of thousands of dollars a year in Sijiqing
30 years ago, the beautiful proprietress who earned hundreds of thousands of dollars in Sijiqing found it, and she said that "every era belongs to young people"
Boss Jin, who does business in Kunlong children's clothing market, also saw the video. Boss Jin's father and Boss Lou are the same people who went to Sijiqing to break through, and now he is retired.
Although Boss Jin didn't know Boss Lou, as a "second-generation servicer", he grew up in the market since he was a child, and he had heard the accent from south to north, pushed past the board cart full of packages, and counted the long list of account books...... Doing clothing business has become the DNA engraved into his bones.
Many of the seniors that Boss Jin knows have retired, but the stall of the Jin family has become a family inheritance, and now even Boss Jin's post-00s son has come to take over.
"Second Generation" Boss Jin (right) and his "Third Generation" eldest son (left)
30 years ago, although Father Jin's stall could not achieve an annual income of more than 100,000 yuan, 30 years later, it is Boss Jin's turn to set a goal for 2024: to do 100 million (annual sales).
Go to work at 3 a.m. every day
The selection of products should be picked up by themselves
Many of the "service generation" that made money in the last century suffered a lot
Boss Jin was born in Nanxun, Huzhou, and he also has an older sister, and when he was a child, his family conditions were only enough for food and clothing.
"There is no clothing market in our hometown, only a street market. My father went out early in the morning to set up a stall and returned home at noon, exposed to the sun and rain every day, but his income was limited. ”
In the early 90s of the last century, the spring breeze of reform and opening up was blowing in the coastal area, and Jin's father took his daughter to leave home and work hard in Hangzhou with the determination to draw salary from the bottom of the kettle.
Boss Jin recalled that it was 1993, his father had just arrived in Hangzhou and set up a stall in Red Sun Square, with experience in his hometown, his father could get started directly without practicing the stall, and soon earned the first pot of gold and went to the Huanbei Market to rent a storefront.
In 1997, Boss Jin, who graduated from junior high school, chose to help his father. They rented a house on the edge of the market and went out at 3 a.m. every day, because the traffic was not so convenient at that time, and many customers had to come before dawn to pick up their goods, so that they could go back in the morning to open the door.
"My father is in charge of the purchase, and my sister sells it, so I started as a small worker, tally and deliver everything. "More than 20 years ago, the logistics was not developed, and we couldn't afford to call small workers, so my father carried his clothes with a flat shoulder, and rushed from the factory to the 318 National Highway to stop the car back to Hangzhou, and it was very difficult to make a trip." So don't look at the many people who did the clothing business in that era made money, in fact, they all suffered a lot. ”
Boss Kim is packing goods
Boss Jin has a bad stomach now, and he doesn't dare to drink tea, which is just a problem with exhaustion.
After fighting with his father and sister for a while, Boss Jin began to consciously exercise his ability to select products. Whenever he had free time, he would wander around the market, observe the styles that were selling well in each stall, and also began to go to the factory with his father to see the goods.
It took him 5 years to take over the style of his own stall, and after another 10 years, he can independently take on the burden of running the entire store. At this time, Father Jin also chose to let go and let the sisters and brothers toss the family business by themselves.
In other words, from 1993 to Hangzhou to set up a stall, Boss Jin's father worked hard for 20 years to retire.
My son graduated from college and worked in computers
After the epidemic, he resigned to help his family stall do a live broadcast
After a year of live broadcasting, profits have increased by at least 20%
After Boss Jin took over the family business, he not only moved the stall to Sijiqing, but also gave a new store name - Jiji Baby. He set up two stalls in the Kunlong children's clothing market, of which the stall near the passage door spent 3 million yuan.
After becoming the boss and hiring the clerk, the work is not as tense as before, but at 6 o'clock in the morning, Boss Jin will still come to the stall, and during the busiest wave of peak periods, he has become a brick, whether it is dismantling samples, packing, and delivery...... He will move wherever he is needed.
In 2022, Boss Jin's eldest son graduated from college and found a job in Hangzhou that matched his major, engaged in IT back-end.
That year, the new crown pneumonia epidemic was still raging. The Kunlong children's clothing market has been closed for a while, and many stalls have a backlog of goods, what should I do?
At that time, the green code security guards who could still enter and exit the market were temporarily on top to help the merchants deliver the goods, but this was a drop in the bucket, and in order to try their best to make up for everyone's losses, the market decided to take the merchants to test the live broadcast together.
Boss Jin said: "I, a person who didn't download Douyin, started to do live broadcasts, and after thinking about it, I summoned my son back." ”
So, Boss Jin's eldest son quit his job and came back to learn Xi live broadcast operation. Every day, they maintain a live broadcast frequency two to three times a day, showing their stores on Douyin during the day, and recommending new models to old customers on the video account at night.
"For this reason, the market will leave us electricity every night, and as long as the stall needs it, we can also make money online at night. ”
What Boss Jin didn't expect was that the live broadcast really brought them surprises other than traffic. "Many new guests come to Kunlong for the first time and ask where 'Jiji Baby' is by name, and they all know us through Douyin. We live-streamed for a year, and the number of followers rose to 418,000, and although we don't sell directly on Douyin, we have attracted a lot of new customers. ”
Boss Jin roughly calculated that after the live broadcast, their profits increased by at least 20% compared with before the epidemic.
Now, Boss Jin's family and his sister's family are engaged in the children's clothing industry. Boss Jin and his wife are on the day shift, he is responsible for communicating with the manufacturer, his wife is responsible for sales, and their eldest son works from 12 o'clock to 24 o'clock every day, responsible for live broadcasting, and the three of them have a clear division of labor.
A "second generation of service" like Boss Jin is already a "rich second generation", but he still passed on the family business to the "third generation of service", and there may be "four generations" and "five generations" in the future...... Such a three-generation inheritance in Sijiqing is actually not much.
"Many of our peers have quit halfway, but we always have a goal that is constantly updated, and we achieve one goal and continue to fight for the next. It may be because of continuous persistence that we can be at the forefront of the country. ”