Message from the article:
The Moutai market is changing, prices are up and down, and the market is in a trough. Today, we will deeply analyze the twists and turns of the Moutai market and present a unique interpretation for you. Different from traditional reports, we will use a new way of expression, with affectionate, humorous and exciting language, to unveil the mystery of this market drama for readers.
Content Body:
The once prosperous Moutai market is now in a downturn. The price of bulk bottles fell below 2,700 yuan, and the market was going around and down, getting lower and lower. During the three-month window period, the Moutai market is difficult to recover, and the market is worrying.
At this time, buyers and sellers felt the unfriendliness of the market, and the Moutai market entered a cold winter.
Some people have proposed a strategy of raising prices, trying to recover the decline by raising prices when the Moutai market is sluggish. However, the result of this strategy turned out to be unexpected, and the market turned out to be even worse. The market price of 500ml Feitian Moutai deity remains high, much higher than the retail guide price, while other liquors have been marketized. The call for marketization is getting stronger and stronger, especially for the 500ml Feitian Moutai Liquor deity, it is recommended to marketize its price and narrow the price difference between the ex-factory price, the guide price and the market price.
The price difference between Moutai products of different specifications is staggering. The guide price of 500ml Feitian Moutai is 28% higher than the ex-factory price, and the market price is 153% to 130% higher than the ex-factory price. In contrast, the marketization of 100ml small Mao and treasure Moutai is more thorough, and it has the taste of market competition. However, marketization is also accompanied by a series of problems, such as the dare not to sell wine, and the price is too high to be cost-effective, which need to be carefully weighed.
The contrast between Moutai and other high-end liquors is even more eye-catching. The price of Moutai fell sharply, while the price of Wuliangye and Guojiao 1573, which are also high-end liquors, was relatively stable.
For Moutai, more than 1499 yuan is regarded as a premium, and it is difficult for ordinary consumers to afford Moutai at this price.
Faced with the problem of price fluctuations, Moutai urgently needs to solve it. Rapid and frequent ups and downs are not good for the market, so scenarios around a pivot are being tested internally. At the same time, building its own reservoir has become an urgent task, and the new e-commerce platform is expected to be an effective way to solve this problem. The market has been looking forward to the moment when the market will improve, and Moutai needs to have a certain reservoir to stabilize the market and let the market find calm in the turbulent waves.