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Text/Chenchen doesn't like to eat tofu c
Editor/Chenchen doesn't like to eat tofu c
The statements in this article are based on reliable sources of information and are detailed at the end of the article
Preamble:
In the real estate industry, there is no shortage of talents, but I think the only one who can match the word "genius" is Sun Hongbin, who graduated from Tsinghua University, was sent to prison at the age of 29, and entered the real estate industry after coming out.
But he gave a different solution in the same situation, the building is about to fall, he also stood still, a sentence "I will definitely pay back" to stabilize the army's heart, who is he? Can he reverse the decline of the industry?
Sun Hongbin
After graduating from Tsinghua University, Sun Hongbin found a good job at the Academy of Environmental Sciences, although it was very stable and the benefits were very good, but within two years, Sun Hongbin was tired of this kind of life.
So he resolutely resigned from the unit, at the beginning of 1989 Sun Hongbin entered Lenovo, when Lenovo was in a critical period of transformation, but this has nothing to do with Sun Hongbin, a Tsinghua graduate did not know directly after joining Lenovo executives, but from the grassroots sales staff.
Gold will shine wherever it goes, Sun Hongbin is the bottom sales, but it only took two months for the senior management to see their ability, in these two months, he sold the company's backlog of goods for many years, bringing more than 10 million profits to the company.
This achievement immediately attracted the attention of the high-level, and Liu Chuanzhi personally promoted Sun Hongbin to the director of enterprise development, and participated in the important matters of various departments of Lenovo.
Other executives also questioned Liu Chuanzhi's decision, but they were all dismissed, which further confirmed the conjecture of the outside world, with the strong support of the company, Sun Hongbin no longer had to be timid, he began to lead his team to expand, and it only took a short time for him to open 18 sales branches across the country.
Liu Chuanzhi was also very satisfied with Sun Hongbin's performance, at that time, the relationship between the two could no longer be depicted by superiors and subordinates, and it was not an exaggeration to say that Liu Chuanzhi was Sun Hongbin's father-in-law, but no one thought that Sun Hongbin would be sent to prison by Liu Chuanzhi himself.
The reason for being sent in is also very simple, because of Sun Hongbin's ability, Liu Chuanzhi feels threatened, and this threat has happened, Sun Hongbin's employees only listen to Sun Hongbin's words, and even Liu Chuanzhi can't move, to put it seriously, this is the consequences of engaging in "gangs" in the enterprise are very serious.
So Liu Chuanzhi used some means to accuse Sun Hongbin of illegal encroachment, sent him to prison, and sentenced him to 5 years, but fortunately, he came out after 4 years of good behavior, and after coming out, Liu Chuanzhi still invited Sun Hongbin to have a meal, and Liu Chuanzhi gave Sun Hongbin 500,000 yuan to start his own business.
Later, we don't know whether the two reconciled, but from the communication between the two after the reconciliation, Sun Hongbin got the start-up capital and immediately set up his first company in Tianjin, Shunchi Company, the company was very smooth in the initial stage, thanks to his own experience, coupled with Liu Chuanzhi's network resources, Shunchi only took a few years to complete the stage of capital accumulation.
Even leapt into a large company, after the expansion of the company's scale, Sun Hongbin showed his ambition and unwilling to be mediocre to the world, he openly called out Vanke, the leading real estate enterprise at that time, on a public occasion, but he does have the ability to expand wildly in the next few years, and is like a wild horse off the reins in the real estate industry.
However, the good times did not last long, in 2004, the mainland began to regulate the real estate industry, and for a time all manufacturers began to gather their formations, ready to deal with this "storm", but this regulation was fatal for Sun Hongbin, because he expanded too fast, the foundation was not very strong, and this regulation directly made his listing plan shelved.
What followed was the problem of broken capital chain, broken capital chain is a fatal problem for real estate, there was no way Sun Hongbin could only sell his assets, and even mortgaged himself to others, and since then Shunchi Company has disappeared, which is also Sun Hongbin's first venture, which ended in failure.
I thought Sun Hongbin was over here, but I didn't expect him to leave a back hand, although Shunchi went bankrupt, but he also has a company under his name, which is now known as Sunac, Sunac did not immediately rise after Shunchi fell, but after several years of dormancy, Sun Hongbin summarized the methods of success and the reasons for failure, and began to slowly turn around with his own Sunac.
Until 2008, the real estate industry ushered in the spring, Sun Hongbin has long been fully prepared to enter the "battlefield" at any time, he took his own Sunac to start grabbing real estate in various places, but he is still different from other companies, others are steady, where I sell safely.
But he is different, he directly aimed at Beijing's inner rim, which is really risky, but I have to say that Sun Hongbin He bet right, we all know the rest of the matter, housing prices are rising all over the country, especially in the better places in big cities, housing prices are breaking through the sky.
Sun Hongbin made a beautiful turnaround this time, and after standing up this time, Sun Hongbin became a lot more low-key, not as bold as before, but he never lacked decisiveness, his strategy is to grasp the moment, first do a good job under his hands, and then consider expanding in other cities.
But it was not smooth sailing on the way to expansion, for example, in 2017, he suffered a big loss when he acquired LeTV for 17 billion, and others could see that LeTV was no longer saved, but Sun Hongbin was very confident and felt that he could still rescue it, but this time he made a mistake.
The acquisition of LeTV this time, let him lose all the money he made before, but fortunately, this time it did not hurt his "bones" after 2018, Sunac eased again, but the good days did not last long, and the arrival of the epidemic made the real estate industry fall into a cold winter again.
The major real estate head enterprises began to thunder one after another, Evergrande's capital chain was broken, Xu Jiayin kept saying that he would definitely give an explanation, and in the end no one thought that it would end hastily with "running away", and Country Garden was not much better, after the thunderstorm, the assets shrank sharply, and Yang Guoqiang also began to sell his industry and began to repay debts.
And Sunac's situation is not optimistic, although at the beginning Sun Hongbin was still full of confidence, claiming that anyone except us may be thundered, but he still underestimated this "storm", in June 2021, Sunac broke out in debt default, Sun Hongbin most unwilling to see the thunderstorm still happened.
Later, Sun Hongbin publicly said that he had bet all of it, and the money owed would definitely be made up, even if he went bankrupt again.
In the following 18 months, Sun Hongbin was like evaporating from the world, and at this time we have experienced Evergrande running away, just when the "crisis of confidence" was at its worst, the outside world said that everything was said, some people said that he also went in, some people said that he had run away, but suddenly a good news blew away all rumors.
In November 2023, Sunac successfully resolved a debt of 90 billion yuan and returned to a benign track, which means that Sunac has become the first large-scale real estate company to complete the overseas debt restructuring process under the real estate winter.
This person is really going forward, this operation, slapped the face of those who sang badly before, but also made an excellent example for the majority of peers, I believe that after this, there will be more and more real estate companies to learn from experience, rebuild a benign development of the market.
Reference Sources:
Sunac Debt 500 Days: 90 Billion Debt Restructuring, Sun Hongbin is not out