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Xingfu Town is a small town in Boxing County, Binzhou, Shandong Province, with poor resources and insufficient location advantages, but it is this small town of more than 50 square kilometers that has gathered more than 2,800 commercial kitchenware enterprises, with an annual output value of more than 30 billion yuan. How did Xingfu Town do it? What are you busy doing at the beginning of the new year? Let's see the reporter's visit.
This New Year's Day holiday, Xingfu Town is busy. In less than a week of the new year, Xingfu Town has signed more than 2,000 orders of customized commercial kitchenware with domestic and foreign merchants. In this company, the reporter met Hasim, a Saudi businessman who came to customize a French fries keeping machine.
Saudi Arabian kitchenware merchant Hassim: I was blown away by the huge number of factories here, and they have a lot of high-quality products, which intrigued me.
Zhao Fei, Manager of Foreign Trade Department of Ecofi West Kitchen Appliances Co., Ltd.: Since New Year's Day, we have not rested, orders have continued, and mobile phones have not stopped, this New Year's holiday feels too busy, and we are full of confidence in the future market prospects.
In another month, Hassim's french fries warmer will be ready to be shipped. Tailor-made designs like this for customers around the world are carried out every day in Xingfu Town.
Wang Zhaojian is the secretary of the party committee of Xingfu Town, he told reporters that Xingfu Town, located in the Yellow River beach area, first started by using reed stalks to make cage drawers for the hotel, and after many transformations and upgrading, it entered the field of commercial kitchenware production, with an annual output of 20 million sets. However, commercial kitchenware, the industry threshold is not high but the competition is fierce, under the new situation, how to expand the market and seize orders?
Wang Zhaojian, Secretary of the Party Committee of Xingfu Town, Boxing County, Binzhou, Shandong: Later, based on our own reality, we began to guide enterprises to pay attention to their own research and development and investment, and gradually our products also have the right to speak in the market. From New Year's Day this year to the present, our corporate transaction volume is nearly 1 billion yuan, and our business should be more and more prosperous.
Today, Xingfu Town's commercial kitchenware accounts for more than 40% of the national market share, in order to make R&D and design to a new level, starting from this year, Xingfu Town introduces more than 300 professionals every year on the basis of the introduction of a group of digital, informatization, green and low-carbon talents, and with Shandong University, Shandong University of Technology, etc. Now, there are more than 100 patents related to commercial kitchenware in Xingfu Town every year, and the level of R&D and design of the enterprise is constantly improving.
Song Bing, Design Director of Kitchen House Intelligent Technology Co., Ltd.: Today's customers are more and more pursuing personalization and getting younger and younger, so we put forward the "lean kitchen" and take the customer's needs as the guide to do what he wants.
Chen Yuan, Chief R&D Engineer of Kimbaite Commercial Kitchenware Co., Ltd.: We have developed a digital kitchen, and all equipment is intelligent. The waste heat recovery of gas stoves realizes very efficient energy saving and promotes industrial innovation with scientific and technological innovation.
The local area has also formed an effective industrial chain in many production enterprises, which are divided into the upstream, middle and downstream of the industrial chain, covering all aspects of R&D and design, manufacturing, logistics and distribution, etc., and establish a chain master system, so that every enterprise in every industry can operate healthily through large and small.
Wei Qipeng, deputy general manager of Keyu Kitchen Industry Co., Ltd., the main enterprise of the chain: If we complete a relatively large order, we can arrange nearly 10 small enterprises to complete the order with us at one time, from the actual R & D and production to the later logistics, driving the common development of our entire industry.
At the beginning of the new year, Xingfu Town was full of orders and busy production, and many enterprises were busy setting up joint ventures and overseas warehouses to expand overseas markets in an all-round way. This year, Xingfu Town has also set a "happy" goal for itself: the export of commercial kitchenware has increased from more than 50 countries and regions to more than 60, and the industrial scale strives to reach 50 billion yuan.
Editor in charge: Zhang Jing