In recent years, domestic mobile phone manufacturers have been blooming in the folding screen track.
According to data consulting company data, in the fourth quarter of 2023, Huawei's brand folding market share accounted for more than 50% of the folding screen market sales.
In the domestic ultra-high-end mobile phone market of more than 10,000 yuan, Huawei Mate X5 has won nearly 30% of the market share.
At the same time, the Huawei brand accounts for 4% of the ultra-high-end market of more than 10,000 yuan in China, firmly occupying the leading position in the domestic ultra-high-end market. Huawei has a very strong performance in the domestic ultra-high-end mobile phone market, especially in the folding screen mobile phone market, among which Huawei Mate X5 accounts for 52.37% of sales in the large folding category, becoming the popular folding screen of the year.
Looking back on the past, Huawei's folding screen has been very popular since its launch. Since the launch of the first folding screen mobile phone in 2019, Huawei's folding screen has maintained a leading position in the domestic market, and has been the first in the domestic folding screen market for four consecutive years. In the first half of 2023, Huawei's folding screen will have an excellent performance of 50% in the ultra-high-end mobile phone market of more than 10,000 yuan. In addition, the data released by relevant institutions a few days ago shows that Huawei has become the world's third largest high-end mobile phone brand, and the market share of high-end mobile phones continues to rise.
Huawei's outstanding achievements are inseparable from its continuous technology research and development accumulation in the mobile phone communication industry. Huawei continues to innovate materials, using basalt tempered Kunlun glass on the Huawei Mate X5 Collector's Edition, continuously improving the user experience, HarmonyOS 4 has been launched, refreshing the user experience, and Huawei Mate X5 Lingxi Communication + two-way Beidou satellite messaging to ensure that users can communicate at any time.
As Huawei's latest folding screen mobile phone, Huawei Mate X5 has gained continuous attention from consumers with its excellent product strength. The Huawei Mate X5 features an innovative aesthetic and high-end design. The shape adopts a rounded and soft four-curved frame design, the body is streamlined naturally and smoothly, and the curved glass has a delicate touch, which has achieved the industry's original four-curved folding screen mobile phone, which is comfortable to hold.
The back of the Huawei Mate X5 fuselage adopts the unknown and mysterious "Universal Star Gate" lens module design, which integrates the exploration and yearning for the universe into the whole machine design. The metal side façade of the outer ring of the lens module is made of customized diamond tools with diamond crystal cutting process, after 12 hours of precision machining, nano mirror precision polishing, to achieve high-end quality.
In terms of color, Huawei Mate X5 has two plain leather body colors, Phantom Purple, Qingshan Dai, and three glass body colors: Feather Sand Gold, Feather Sand Black, and Feather Sand White. The former is high-end and atmospheric, the latter is simple and fashionable, whether it is a man or a woman, you can find the right color.
For the pain points such as fragile and scratch-resistant outer screen of folding screen mobile phones, Huawei Mate X5 Collector's Edition is equipped with basalt tempered Kunlun glass, which is made of the second-generation Kunlun glass and basalt tempering technology, and the scratch resistance of the outer screen is increased by 300%, and the drop resistance of the whole machine is increased by 100%. With an ultra-reliable basalt tempered Kunlun glass exterior screen and impact-resistant non-Newtonian fluid material inner screen, the Huawei Mate X5 has won the world's first Swiss SGS Gold Standard five-star scratch and drop resistance authoritative certification. In addition, the Huawei Mate X5 also supports IPX8 water resistance and wet hand touch.
In terms of communication, the Huawei Mate X5 adopts Huawei's unique Lingxi communication technology solution, which fully exploits the potential of communication signals, comprehensively improves communication capabilities, and ensures an excellent communication experience at all times.
In other configurations, Huawei Mate X5 is equipped with Huawei immersive display technology, and the inner and outer screens have ultra-high resolution, bringing high-definition display effects. Among them, the inner and outer screens also support screen anti-reflective technology, which can be clearly displayed under strong light sources. It also supports 1440Hz high-frequency PWM dimming, so you can comfortably browse the screen content at low brightness.
In terms of imaging, Huawei Mate X5 is equipped with a 50-million-pixel super-sensing main camera, a 13-million-pixel ultra-wide-angle camera, and a 12-million-pixel periscope telephoto lens with 5x optical zoom capability, supporting 50x digital zoom and full-time full-range ultra-clear shooting. In hover mode, Huawei Mate X5 can also use timer/smiley/voice capture, which can not only free your hands, but also take advantage of the hover angle to switch between different viewing angles at will.
Huawei Mate X5 can have such a strong product strength and achieve such outstanding results, which is inseparable from Huawei's technology accumulation, Huawei's continuous efforts on the pain points that users care about, and the continuous leadership of industry innovation and development. As a leader in mobile phones in China, Huawei continues to refresh the ceiling of the mobile phone industry and improve user experience.