[High-quality development research line] gather "chains" to become a momentum and "show" skills
——Walk into the country's largest LED light source packaging base, Hi-Tech Huaye Electronics Group
LED display not only makes the world bright like a dream, but also contains a huge industry. In 2023, it will lead the industry in LED small-pitch high-definition display, and the pixel pitch not only successfully achieved a new breakthrough of 0.6 mm, but also took the lead in mass production as a product - MLED COB new display panel, which set off a new change in the display industry. Stepping on the winter snow, the reporter came to the high-tech Huaye Electronics Group located in the Changzhi Economic and Technological Development Zone for an in-depth interview, and felt the height, speed and thickness of the enterprise.
Dust-free clothes, dust-free shoes, masks, and gloves were worn neatly, and the reporter entered the fifth workshop of Huaxing of the group "fully armed". On the fully automated die bonding machine, micron-sized needles are constantly "tapping" up and down, removing and fixing the chips one by one on the substrate, just like a sewing machine that is threading, and the speed is difficult to distinguish with the naked eye. Under full capacity, rolls of LED lamp beads are assembled into LED displays.
At the other end of the plant, with an investment of 6 billion yuan, it is known as the future display technology of the high-tech video MLED COB new display manufacturing project workshop, the production equipment is in place one after another, and the technicians are busy debugging. The fully automated equipment with flashing traffic lights on the production line and the data flashing and jumping on the large and small screens indicate that the production line that represents the future development of the LED semiconductor industry and the cutting-edge technology has been wound. "This represents the forefront of the current LED industry, our company took the lead in breaking through the minimum spacing of LED display lamp beads from 0.7 mm to 0.6 mm, successfully realized the pilot test of the product, and made COB packaging achieve large-scale mass production. The person in charge of Hi-Tech Huaye Electronics Group said proudly.
The impact of scientific and technological innovation is amazing, and the speed of building factories for mass production and seizing the industry's opportunities is even more amazing. From the construction of the workshop to the commissioning of the equipment, and then to the project put into production, it took only 146 days for the fifth workshop of Huaxing, and a roll of LED lamp bead reels with residual temperature was successfully rolled off the assembly line and went to the market. "This speed is rare in the history of the LED industry, and peers say that it has created a high-tech speed. The person in charge of the group said that high efficiency comes from the continuous improvement of the industrial chain layout and the ability to continue to innovate.
11 years ago, "China's Top 500 Private Enterprises" Nanye Group actively responded to the call for provincial and municipal transformation and development based on industry to serve the country, and used the accumulated funds to develop the electronics industry and transform into the LED track. With a high starting point and large-scale operation, we established Hi-Tech Huaye Electronics Group, seized the opportunity of technological and industrial transformation to "change lanes and lead", and played a "first move" in the development of LED semiconductor industry. "Because of its advantages of low energy consumption, LED is one of the emerging industries of energy conservation and emission reduction strategy in line with the world trend. The person in charge of Nanye Group said with confidence that we have identified this as a bright new industry and a future industry.
In the conversion of old and new kinetic energy, Hi-Tech Huaye put forward the idea of building a whole industrial chain, and successively rolled out semiconductor lighting projects, indoor and outdoor display projects, gathered industrial clusters from epitaxial chips to product applications, and formed a complete industrial chain from LED components to LED lighting fixtures and display series products. Over the past 11 years, Hi-Tech Huaye has continued to struggle on the road of transformation, and now it is more energetic, becoming the country's largest LED light source packaging and LED display application product manufacturing base, achieving an annual output of 400 billion LED light sources, 2 million square meters of LED displays, and a cumulative output value of 4 billion yuan, which is one of the few enterprises with a complete LED industry chain in China.
LED display is composed of professional modules of the same specification, on each group of modules, accurately and firmly stacked smaller than the tip of the needle beads, each lamp bead has a volume of only "black sesame" size of the light-emitting chip, want to make the screen display clearer, the picture is fuller, you need thousands of "black sesame" squeezed together. What is needed is the support and guarantee of a perfect industrial chain.
"Originally, the modules wholesaled in the Chinese market did not need to pass the ROSE standard, and there were no excessive requirements for the production line. However, our company's products must meet the ROSE certification, which means that the implementation standards of the high-tech Huaye production line must all be changed. Shenzhen Absen Optoelectronics Co., Ltd. is an important part of the industrial chain of Hi-Tech Huaye, Zhao Kai, vice president of the company, told reporters a vivid example, "Hi-Tech Huaye immediately sent a team to the enterprise communication Xi, we also sent the core backbone into the workshop to guide the whole process, in a very short period of time, Hi-Tech Huaye has realized the transformation of a new production line, which not only reflects the determination of Hi-Tech Huaye to do the industry, but also reflects their attention to the market and customers, and the accurate cognition of the strategic decision-making in the industrial chain." ”
An enterprise brings a "chain", and a "chain" becomes a piece. With the advantages of leading technology and industrial chain, Hi-Tech Huaye has successively attracted 5 suppliers from Shenzhen, Dongguan, Qingdao and other places to build factories in Changzhi, realizing the on-site matching of LED packaging raw materials such as carrier tapes and brackets. Dongguan Enrui Precision Electronics Co., Ltd. transferred part of the LED SMD bracket production line to Changzhi Economic Development Zone to solve the production needs of Hi-Tech Huaye nearby. "The increase in the market share of Hi-Tech Huaye has directly led to the rapid development of the company, and the sales have increased significantly. Pan Tao, general manager of Enrui company, calculated an income account, driven by Gaoke Huaye, the company has grown from scratch, from small to large, and now the monthly supply volume has reached 15,000 KK, with a monthly operating income of about 13 million yuan, and an output value of more than 150 million yuan for Changzhi last year.
The deep integration of the "chain" has promoted the development and cooperation of upstream and downstream enterprises, brought about the agglomeration of emerging industries, and made the "supply chain" a "win-win chain". On December 4, 2023, at the Shanxi Provincial New Industrialization Promotion and Manufacturing Revitalization and Upgrading Conference, Gaoke Huajie Optoelectronics, a subsidiary of Gaoke Huaye, was awarded the third-generation semiconductor "chain master" enterprise, and Gaoke Huaxing Electronics was awarded the third-generation semiconductor key industrial chain "chain core" enterprise.
During the interview, walking in every workshop and production line of Hi-Tech Huaye, you can experience the advantages of "quantitative change" brought by gathering enterprises into chains and clusters of chains, and you can also feel the "butterfly change" power brought by scientific and technological innovation to enterprises to continue to climb upward.
Since LED entered the display application, it has gradually transitioned from outdoor large-pitch to indoor small-pitch display, and ultra-fine pitch products and technologies have gradually become the mainstream of industry development. In the face of the trend of change, Hi-Tech Huaye established a new display panel R&D team, laid out and researched display technology in the fields of IMD, Mini COB and Micro LED, and took the lead in mass production of P0.83 pitch four-in-one packaging products. In 2020, nearly 100 million yuan will be invested, more than 30 professional and technical personnel will be introduced, an independent R&D laboratory will be built, and a R&D test line for MLED COB flip display panels will be established, and industry-leading ultra-fine pitch Mini LED display application products will be laid out. Subsequently, based on the first and second generation products, the third generation of products was developed and successively realized the research and development and small batch mass production of sub-millimeter pixel display panel products such as P0.9 and P0.7.
Since 2023, relying on technology precipitation, Hi-Tech Huaye has been deeply engaged in the field of Mini and Micro LED, and has established Shanxi Hi-Tech Video Technology Co., Ltd., focusing on the R&D and production of new MLED display panel products. "Since the official establishment of the project, the company has broken through a series of industry problems such as PCB expansion and contraction control, mass transfer of micro-size chips, static and dynamic display pixel detection, automatic laser maintenance, and high-airtightness panel packaging through continuous technical research by the team. Today, Hi-Tech Huaye has gradually improved its technology and product layout in the field of MLED COB new display, consolidating the company's technological leadership and scale advantages in the LED display industry. Fu Guihua, general manager of Gaoke Video Technology Co., Ltd., said.
From starting from scratch to leading the industry, it can be used as a reference. "The path of transformation by improving the industrial chain and strengthening scientific and technological innovation is not only a microcosm of the development and expansion of strategic emerging industries in our province, but also provides a model for the successful transformation of traditional resource-based private enterprises. Experts from the Shanxi Provincial Private Economy Research Association said that the process of high-quality transformation and development of high-tech Huaye with the height of accumulation transformation, the speed of climbing the peak of scientific research, and the thickness of driving the development of the industrial chain proves that the transformation of traditional private enterprises can be realized as long as they find the right industry, choose the right development path, and realize the quality change, efficiency change, and power change of enterprise development, and the dream will eventually illuminate the reality.
Reporter Zhao Xiangnan and Yang Wenjun
Source: Shanxi Daily