For the Three Kingdoms, the Chinese people always have an inexplicable feeling. To this day, generations of young people are still in film and television literary works, music creations and entertainment products, feeling the current situation and heroes, and savoring the majestic and immortal heroic epics.
At the beginning of the new year in 2024, Kayou released the first brand TVC of the new year, starring well-known film and television actor Tang Guoqiang and Chinese Taiwanese singer Tank Lv Jianzhong.
The times create heroes and make your own heroes
In the Three Kingdoms era, the situation changed and heroes emerged. There are Liu Bei, Sun Quan, Cao Cao, emperors like kings, Guan Yu, Zhang Fei like a thousand fierce generals, and scheming ministers like Zhuge Liang, etc., which have achieved a spectacular "heroic group" of the Three Kingdoms. The qualities of loyalty, bravery, wisdom and responsibility embodied in them, as well as chivalrous courage and family and country feelings, are the embodiment of the heroic spirit and the enlightenment of the heroism of the Chinese people.
"What is a hero?", the New Year's brand TVC of card games tells the different understandings of the heroes of the Three Kingdoms by telling the different understandings of the heroes of the Three Kingdoms by three generations, hoping to inspire everyone to think about and awaken the heroic feelings buried deep in their hearts:
Tang Guoqiang, the actor of Zhuge Liang in the 94 version of "Romance of the Three Kingdoms", jumped out of the image of the omnipotent hero - everyone wants to be a hero alone, but the hero never has more than one side, he can sing, cry, respect, and even a little cute;
TANK, the singer of "Three Kingdoms Love", found that unpaid ambition is the main theme of life, "Heroes, even if they can't change their lives, they will never accept their fate." Everyone who dares to fight back against fate is a hero";
The post-00s generation who grew up listening to heroic stories, inspired by the character and spirit of heroes, also realize their heroic dreams in different life "battlefields", and shape new heroes in their own way.
China's rich historical and cultural heritage, diverse background of the times, so that each of us can find their own hero representatives, TVC advocates that "a generation has a generation of three countries, a generation of heroes has a generation", which is also an innovative expression of contemporary hero inheritance. This reflects the cardgame's efforts to tell Chinese stories well in the form of card innovation, and tries to continue to convey excellent traditional cultural values with familiar IPs, so that every Chinese can rediscover and like Chinese heroes. Let the classic cultural value be passed on forever, which is also the original intention of card game, as a pan-entertainment product company that adheres to innovation, carries trendy cultural and creative cards, inherits classics, and pays tribute to classics.
Let the tradition stand at the forefront of the classics
In recent years, the number of dissemination and interaction on social media of topics related to traditional culture has continued to rise. The national tide is at the right time, and the phenomenon behind it is the return of traditional culture brought about by cultural inheritance and cultural self-confidence. In the national tide, there may be an opportunity for domestic cultural innovation brands to stand out.
Referring to the experience of successful cultural enterprises abroad, the power of IP is infinite and can be used as a lever to imperceptibly implant positive values into the minds of the audience.
And Chinese traditional culture is a treasure trove of IP, which contains a rich humanistic spirit is not only "Three Kingdoms", but also one of the four famous novels, with a strong historical and literary precipitation, and a large enough audience and emotional base, "Dream of Red Mansions", which has also been moved to the card by card game - after the launch of "Card Game of the Three Kingdoms", card game cooperated with Chinese painter Dai Dunbang to launch the first artist series "Dream of Red Mansions of Dai Dunbang" card, which caused great emotional resonance among players.
It is reported that the first original comic IP "Breaking the Sky" rooted in Sichuan opera culture will be launched soon. In the near future, the epic masterpiece of Chinese martial arts culture Jin Yong's series of cards will also be released, and the martial arts world of Jin Yong's swords, swords, and hatred will be "carded".
Relying on IP to empower products to achieve the output of cultural values, quality leadership is the cornerstone, which is inseparable from the brand's understanding of IP and positive energy purification. For players, a small card is not just a printed product, but a spiritual sustenance and exquisite collection rich in cultural value. Card Games is committed to deeply excavating the cultural stories and power of weighty IP, and establishing emotional links with consumers through secondary creations and derivatives, and the products it creates not only meet the needs of players to perceive excellent cultural charm and emotional resonance, but also establish emotional links with players.
Leading the industry for 20 years, relying on the mature and perfect card and other pan-entertainment product industry chain, card games have explored the "right way" of China's pan-entertainment industry: through the deep connection with domestic and foreign trends and mainstream IP, research and development of cards, stationery, derivatives and other pan-entertainment products that Chinese consumers love, and through the audience base that has been obtained, feed back excellent traditional IP, let cards inject vitality into traditional classics, and efficiently support the creation of high-quality original IP, so as to achieve a complete value closed loop.
A truly powerful enterprise must have a heroic color rooted in the bones. In the cultural consumption market of the new era, what we are looking for is whether we can resonate emotionally with users, whether we can keep pace with the times, and integrate with traditional culture. In the long run, only enterprises and brands that are immersed in the fertile soil of Chinese culture and nourished by the excellent traditional spirit can have enduring vitality in the process of changing times and withstand the test of market and social responsibility.