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Xu Dongdong, as an actress from Chinese mainland, her acting career is full of diverse and successful works.
In 2011, Xu Dongdong showed her excellent acting skills and fresh image with the youth romance film "Love to the End".
This film not only earned her the recognition of the audience, but also laid a solid foundation for her acting career.
Subsequently, she starred in the suspense crime web drama "Residual Sin" in 2016, which once again attracted widespread attention.
On September 30, 2017, the action crime film "Chasing the Dragon" starring Xu Dongdong was released, which was another breakthrough for her on the big screen.
The success of the film not only proves her strength in action movies, but also wins her more fans.
In December of the same year, she successfully portrayed the character Zuo Lan in the suspense crime film "Sister-in-law", once again showing her outstanding performance in different themes.
This series of film and television works has enabled Xu Dongdong to gradually gain a firm foothold in the industry.
In 2018, Xu Dongdong's comedy "The Richest Man in Xihong City" was released, which once again injected new vitality into her acting career.
The film has achieved a double harvest at the box office and word of mouth, and has also won more honors for Xu Dongdong.
In addition to his outstanding performance in film and television works, Xu Dongdong has also become the image spokesperson of Coconut Tree Group.
As a celebrity spokesperson, her identity as an image ambassador has not only brought her commercial success personally, but also injected more vitality and attractiveness into the brand.
In this era of digital impact, advertising has become a mirror that shapes the aesthetics of society.
A recent advertisement for the Coconut Tree Group has made people question the bottom line of aesthetics, but this time, her endorsement has caused controversy.
When talking about advertising, it is impossible to avoid its close relationship with aesthetic standards.
The bikini beauties and muscular men on the Coconut Tree Group's New Year's wall calendar were marked with an artistic mosaic, which sparked a wide range of discussions.
Some people believe that it is a kind of respect for the beauty of the body, highlighting diversity and allowing people to see the beauty of different body types.
There are also accusations that this practice is vulgar and pushes advertising to the edge of morality.
Coconut Tree Group has always been controversial in terms of advertising and marketing methods, especially its live streaming style has caused widespread criticism from netizens.
In an interview with the media, Coconut Tree Group responded to the issue of live broadcast style and emphasized its unique expression of the central idea of "sunshine and health".
Although they try to explain their creative ideas, it is not uncommon for them to be cut off by the platform during live broadcasts.
In the face of external doubts and criticism, the Group expressed respect for different opinions, while emphasizing the importance of maintaining an inclusive mindset.
They insisted on their original intentions and expressed their unwillingness to lose themselves because of the opinions of netizens.
This attitude reflects the confidence and persistence of Coconut Tree Group in its own brand image, despite the mixed opinions of the outside world.
As an emerging marketing method, live streaming has indeed risen rapidly in recent years, attracting the attention and participation of a large number of enterprises.
Coconut Tree Group's live broadcast was frequently cut off by the platform, which not only affected its live broadcast effect, but also caused dissatisfaction among viewers and netizens.
Therefore, in advertising and marketing, companies need to find a balance between uniqueness and acceptance to ensure that the publicity effect is maximized.
Negative labels often arise from public objections to a certain behavior or expression.
The respect and tolerance shown by Coconut Tree Group in responding to negative labels is a positive measure to maintain the brand image.
The brand image is not only the embodiment of the product itself, but also the embodiment of corporate culture and values.
By respecting different opinions, Coconut Tree Group has demonstrated an inclusive attitude towards diverse voices, which is expected to resolve disputes to a certain extent and win the understanding and recognition of more consumers.
For the Coconut Tree Group, which Xu Dongdong endorses, their response seems reasonable.
They claim that the advertisements are intended to express the natural and true beauty of the body, conform to the aesthetics, and do not violate laws or regulations.
With the continuous evolution of social concepts, the perception of physical beauty is also undergoing great changes.
From Xu Dongdong's point of view, she believes that she should not be ashamed of her physical beauty, whether it is plump or skinny.
This has led to a rethinking of the fashion industry's standards of physical beauty, as well as a call for society to be more respectful of the aesthetics of different body types.
In this advertising turmoil, it is not only an aesthetic debate, but also a clash of cultures.
Xu Dongdong responded by mentioning the girls on the wall calendar he saw when he was a child, thinking that they showed confidence and beauty.
This reflects the collision between traditional Chinese culture and modern aesthetics, and makes people wonder if we should be more tolerant of different cultures' understanding of beauty.
Just as the Coconut Tree Group hopes not to lose itself, the end of the whole advertising storm is also full of uncertainty.
Different voices are intertwined with this turmoil, and the final outcome may be just the beginning, which makes us reflect more deeply on the role and responsibility of advertising in today's society. (Only published on the headline account, other platforms are ported)
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