On the last night of 2023, the flower hand of "subject three" still shook the stage of the ceremony.
This is the fourth annual ceremony held by Kuaishou Live, with 9 groups of star artists and nearly 300 anchors participating. As the most heavyweight event of the year, Kuaishou anchors walked from the live broadcast room to the stage, stood in the spotlight, and performed with star artists.
I saw 4 Kuaishou anchors such as "Black Hawthorn Ball" and "Brother Binbin" and a group of accompanying dancers, twisting their hands smoothly, swinging their hips, sliding their legs on the stage, and singing the subject 3 BGM "A Smile Jianghu" while dancing, and the atmosphere of the party was instantly ignited, making the audience high.
Kuaishou Live Broadcast understands Lao Tie. Just like "Subject 3", it became popular out of the circle from the live broadcast room, since the old irons like it, Kuaishou took the opportunity to put it on a bigger stage, and at the same time did not forget to live the whole life, integrating "Seeking Buddha" and Popping Dance Readaptation, so that the audience also brought some surprises in the familiarity.
Not only that, the party also had exchanges and exchanges between Chinese music masters and the new generation of musicians in the Kuaishou live broadcast, the duel between traditional folk music and Western musical instruments, and the collision of classic music and pop songs, which staged a triple "Happy Meeting" for the audience;
What has supported the vitality of the annual festival for four consecutive years is the vigorous and upward atmosphere of Kuaishou live broadcast, with diversified content embracing all things and leading popular trends, with established anchors continuing to be active and new forces emerging in an endless stream.
Starting from the annual ceremony in 2023, let's talk about Kuaishou's live broadcast ecology.
A New Year's Eve carnival exclusive to Kuaishou Lao Tie
The annual ceremony is a business card of Kuaishou live broadcast, and the old iron culture is engraved in the gene.
On the night of the party, when "Rabbit Teeth" sang the song "Little White Rabbit Meets Cappuccino" again, "Jiang Peng" sang "Brother misses you", plus "The Wind Blows", "Mrs. Luxury" and other tracks appeared one after another, and the familiar melody made many netizens say that the DNA of memory killing was moved.
A rap of the rural rap anchor "Sister Wang is here" strung together the popular stalks that came out of the Kuaishou live broadcast room in those years:
"They like to shake socially, they will drink and get drunk alone, and my brother can do anything. ”
"When I grow up, I don't have Barbie Q, I really bolt Q, I believe that all causes will have results, and I am still showing. ”
"The center of the universe is still in Cao County, Heze, Shandong, and my Nujiang River in Yunnan can also stand the test."
……
"Sister Wang is here" has been playing Kuaishou for 7 years, and I personally feel that "everyone in Kuaishou at that time had a stalk, and the live broadcast room without a stalk was not complete".
From the early shouting of the microphone, to the bolt Q, Ollie, and Baiyin must have results, and then to the third subject that is now out of the circle on the whole network, it is also the anchors who have given their versatility and humor to the family members in the live broadcast room.
In addition to popular elements, Kuaishou Live also played the integration and innovation of multiple content at the party, presenting virtual live broadcast, traditional culture, game teams, etc. one by one.
According to the "2023 Kuaishou Intangible Cultural Heritage Ecological Report", there are more than 20 million live broadcasts of intangible cultural heritage and folk art on Kuaishou, 2.48 million live broadcasts of opera alone, and more than 40,000 traditional cultural anchors broadcast every day.
Based on such insights into the live broadcast content, Kuaishou organically combined modern trends with traditional culture, used rock to perform opera, and created a human hundred opera show "Hundred Operas and Tide Together", adapting the song "Pink Life", integrating Sichuan Opera to change face, Peking Opera Dao Ma Dan playing with flower guns, Qin Cavity blowing fire, Henan Opera beating sticks out of the box, etc.
Traditional folk music is also the favorite of many Kuaishou veterans. The party also staged the collision of folk music and Western music, and the song "Happy Meeting" allowed Chinese music masters and Kuaishou new generation of young musicians to meet and learn.
Game live streaming is a new hobby for veterans. According to the official data of Kuaishou Live, the average number of game anchors per day exceeded 150,000, the number of active game creators increased by 42% year-on-year, and there were more than 5,000 game IPs that can be found on Kuaishou.
So, the Suzhou KSG e-sports team also came. Eight e-sports players took the stage that night to review the achievements of the past year and respond to the love of netizens for them.
Throughout the party, there were songs, dances, talks and plays, integrating popular, traditional, classic, interesting and other elements, and to a certain extent, it was also a concentrated display of Kuaishou Live's content value orientation and ecological development direction in the past year.
Kuaishou anchors are moving towards specialization and professionalism
Hundreds of anchors walked out of the live broadcast room and stood on a bigger stage, with the help of Kuaishou.
Before the New Year's Eve party, the annual festival has a month-and-a-half-long live broadcast schedule, which is more subdivided and rich than in previous years. With the setting of multiple tracks, high-quality anchors in more subdivided categories outside the show have the opportunity to be seen, and anchors of traditional culture such as opera and folk music have their own display space.
Singing "Ending Na" with Tu Honggang in "Happy Jianghu", she is a professional Henan Opera actor who started the second spring of her career in live broadcast, with more than 2.72 million Kuaishou fans.
At the same time, anchors are also developing in the direction of more specialization and professionalism.
Some anchors moved the live broadcast room to the outdoors, opening up the style of outdoor high-definition talent live broadcast; Some anchors have made "live broadcast +" attempts in subdivided industries, such as anchors who sell houses to obtain customers and achieve business transactions through the live broadcast room; matchmakers use live broadcast to connect with the old iron, and the number of blind date anchors has increased by 93.9% year-on-year in the past year.
Kuaishou has created a complete set of growth system for anchors, whether it is a head anchor or a small and medium-sized anchor in a certain subdivision, they can find their own development path in such a schedule setting and achieve an upward leap.
As the saying goes, "an arrow piercing the clouds, thousands of troops will meet each other", with exposure, the anchor's income can also be improved. Whether it is in terms of volume or income, Kuaishou Live has provided a broad upward channel for anchors, allowing more ordinary people to have the opportunity to be seen and embark on the professional development path of anchors.
And these seen anchors also have their own masterpieces, which can be performed in the live broadcast for a long time in the future. For example, the anchors "Prince" and "Tang Wei Singer", they collaborated on "Youth Wave" and "The Wind Blows" on the stage of the annual ceremony, and later when the two appeared in Tang Wei's outdoor live broadcast room, they also performed the same song.
Open and diverse Kuaishou live broadcast, go deeper
Through this event, we were able to see the rich and diverse ecological status quo of Kuaishou live broadcast today, tear off the single stereotype label of the past, and reinterpret the "old iron culture".
Kuaishou live broadcast can still continue to break out Internet hot memes. Whether it is "Bolt Q", "Ollie", "Hundred Causes Must Have Results", or the shouting and social shaking that have become popular again by "Renaissance" in the past two years, they all walked out of the Kuaishou live broadcast room, and those anchors who created hot stalks have also precipitated their fans and viewers in Kuaishou.
But Kuaishou live broadcast is not only about these memes, it is constantly diversifying its content categories.
According to the "2023 Kuaishou Live Broadcast Ecological Report", there are more than 425 live broadcast categories on Kuaishou, not only with talent live broadcast rooms, but also covering multiple categories such as agriculture, agriculture, games, blind dates, knowledge, literature and art, and virtual live broadcasts.
According to the Kuaishou live broadcast platform, there are more than 190,000 anchors of traditional culture, including intangible cultural heritage, and live broadcast rooms of opera, musical instruments, calligraphy and folk art are very popular. Kuaishou Live released the "National Art Inheritance Plan" to support traditional culture anchors, so that traditional culture, which was originally limited by geography and niche content, can find a larger market in the live broadcast room.
Kuaishou Live is also constantly innovating interactive gameplay, such as barrage interaction, nine-square grid PK, new forms of group broadcasting, and so on.
Taking barrage interaction as an example, in the first half of 2023, Kuaishou Live will open barrage interactive gameplay, and at present, interactive gameplay such as "Territorial Battle" and "Soldiers in the City" can not only meet the interactive needs of netizens, but also drive the rapid growth of anchors. It is understood that the first day of the new anchor's broadcast turnover can easily exceed 10,000.
It is not difficult to see that Kuaishou Live has been creating a stage for anchors. For a long time, Kuaishou Live has been consolidating the foundation of entertainment, returning to the most essential entertainment ecology of Kuaishou, and doing a good job in entertainment content and entertainment culture.
Here, live broadcast is not only a pastime, but also a profession, a hobby, a pursuit, or a way of life, and the anchors and the veterans in the live broadcast room can find their own place.
The annual ceremony is a microcosm of Kuaishou's anchor ecology, indicating that anchors are moving from Kuaishou live broadcast to a bigger stage.