The end of the year is approaching, and the year-end finals of various sports have been launched one after another. The three small balls are no exception, but judging from the prize money of the three small ball annuity year-end finals, the prize money of the tennis singles champion is 100 times that of the table tennis singles champion. Why is that?
Tennis Finals Men's Singles Champion Djokovic, $4.74 million.
Tennis Finals Women's Singles Champion Swiatek. $3.02 million.
Badminton year-end finals men's singles champion Axelsen, 200,000 US dollars.
Badminton year-end finals women's singles champion Tai Tzu Ying. $200,000.
Table tennis year-end finals C Sun Yingsha, 40,000 US dollars.
Wang Chuxin, the men's singles champion in the table tennis year-end finals, has a prize of 40,000 US dollars.
Table tennis men's singles champion Wang Chuxin won the singles championship with a prize of 40,000 US dollars.
In comparison, tennis is simply rich, and badminton is ten times less. Table tennis is 100 times less. Tennis is the tennis with the most prize money, but no Chinese athlete can participate in the finals.
Why is the difference in the number of prize money between table tennis and tennis 100 times?
First of all, we must know that the world associations of tennis, badminton and table tennis do not produce any money themselves, and their income mainly comes from the following four yuan. 1. Sponsorship fees, 2. Advertising fees, 3. TV rights, and 4. Ticket revenue.
Tennis is a sport with a long history and widespread popularity, which attracts a large number of spectators and players. As a result, many sponsors see it as an ideal platform for marketing and promotion. Here are some of the reasons why tennis is favored by sponsors:
Global audience: Tennis is a global sport with tens of millions of fans worldwide. Sponsors can reach this global audience by sponsoring tennis tournaments and players.
High-end audience: Tennis is an elegant sport that attracts many high-income and high-spending spectators. Sponsors can take advantage of this high-end audience to associate their brand with high-end products and services.
Media exposure: Tennis tournaments have attracted a lot of media attention, with countries buying broadcast rights and live streaming rights for important matches. Sponsors can also use this exposure to promote their brand.
Player influence: Tennis players have a wide reach and audience across the globe. Sponsors can boost their brand awareness and image by sponsoring players.
To sum up, tennis has a global high-income audience, media exposure, player reach, and less competition, all of which make it an ideal marketing platform for sponsors. The commercial value of many tennis stars is also very high. Their performance on the pitch is not only watched by the fans, but also by the sponsors. In recent years, with the growing popularity and influence of social media, the social media influence of players has also become one of the important factors for sponsors to consider. Some tennis stars have even more followers on social media than many pop singers and actors, which makes them the darlings of sponsors
The four Grand Slams of tennis are: Australian Open, French Open, Wimbledon and US Open.
Australian Open
French Open
Wimbledon Tennis Championships
U.S. Open Tennis Championships
Tennis and table tennis are two different sports, and they differ in several ways. One of them is the audience, as tennis is a popular sport around the world, its audience base is larger, and the event is more widely followed. In addition, tennis tournaments are more competitive, with top players showing a higher level of skill and more impressiveness, which can attract more sponsors and advertisers to support the tournament and provide more funding for the tournament.
In the world of professional tennis, sponsors play a very important role. Here are some of the important sponsors who are currently very active in the tennis world:
Rolex: Rolex is one of the world's most famous luxury watch brands and one of the most important sponsors of tennis. They have sponsored four major tournaments, the ATP World Tour, the WTA Tour, and many other top tournaments.
Emirates Airline: Emirates is one of the world's largest airlines and one of the key sponsors of tennis tournaments. They have sponsored tournaments such as the Dubai Championships, Australian Open, Wimbledon, and more.
Coca-Cola: Coca-Cola is one of the world's largest beverage companies and one of the key sponsors of tennis tournaments. They sponsor four Grand Slam tournaments, the ATP World Tour, the WTA Tour, and more.
Mercedes-Benz: Mercedes-Benz is one of the most famous car brands in the world and one of the important sponsors of tennis tournaments. They have sponsored tournaments such as the Australian Open, Wimbledon, and more.
BMW (BMW): BMW is one of the most famous car brands in the world and one of the important sponsors of tennis tournaments. They sponsor events like the Indian Wells Masters, Miami Masters, and more.
Evian: This is a French mineral water company whose brand is very popular in the tennis world and is the drinking water of choice for many professional players.
Both Adidas and Nike are among the most well-known sporting goods companies in the world, and they both attach great importance to the development and sponsorship of the tennis market. Here are some of the ways they sponsor tennis:
Adidas:
Signing top players: Adidas has signed many world-class tennis players, such as Nadal, Djokovic, Serena Williams, Murray, etc. These players wore Adidas clothing and shoes during the competition, which brought great brand exposure and promotion to Adidas.
Sponsored Tournaments: Adidas sponsors some important tennis tournaments, such as Wimbledon, US Open, Australian Open, etc. These events attract countless tennis fans around the world and also provide a platform for Adidas to showcase its products and brand image.
Introducing tennis equipment: Adidas has launched various types of tennis equipment, including rackets, strings, clothing, shoes, and more. These products are beautifully designed and perform well, and are loved by tennis players and fans alike.
Nike:
Signing top players: Nike has also signed many world-class tennis players, such as Nadal, Novak Djokovic, Serena Williams, Sharapova and others. These players wore Nike clothing and shoes on major tennis courts, which brought great brand exposure and promotion to Nike.
Sponsorship of events: Nike sponsors some important tennis tournaments, such as the US Open, Australian Open, etc. These events attract countless tennis fans around the world and provide a platform for Nike to showcase its products and brand image.
Introducing tennis equipment: Nike has launched various types of tennis equipment, including rackets, strings, clothing, shoes, and more. These products are beautifully designed,
In contrast, table tennis has a fast ball speed due to the smaller playing field. The venue is big, and the audience at the back just watches the excitement. I can't see it clearly.
Table tennis is a very niche sport. Therefore, it cannot attract sponsorship from major international brands, and the TV rights are rarely purchased by the country. As for ticket revenues, very meagre revenues. We are a table tennis kingdom, and the audience for some domestic table tennis competitions is also sparse, and the number of visitors is very small.
In contrast, the prize money for table tennis matches is very small. World Championship Bonus. None of them are as much as the players who have reached the main draw of a tennis Grand Slam.