【Report Table of Contents】
First, the development of the private label market and concerns
(1) The development of the private label market of retail enterprises
(ii) Develop a clear private label strategy that delivers a consistent value proposition
(3) Provide organizational guarantee for the development of its own brand
(4) Raise awareness of products and develop products that meet the needs of consumers
(5) Pay attention to the planning and leverage of category management on its own brand
(6) Establish a systematic quality management system
(7) Respect producers and processors, strengthen cooperation, and achieve win-win results
(8) A variety of measures to achieve efficient marketing
2. Star product development cases
(1) Tangjiu Convenience: Create localized fresh food of "rice balls" and "grilled sausages".
(2) Lawson China: the development of online celebrity desserts
(3) Rainbow: Category sales NO.1 Tianyou Wuchang rice building
(4) Yonghui Supermarket: The logic behind the fresh private brand
(5) Yuan Chu Food: The birth of coconut water, a popular commodity
(6) Hema: Internet celebrity hot product ice drunk crayfish
(7) Ito-Yokado: "Visible and reassuring" brand
(viii) Sam's Club: Development of Member's Mark wines
(9) AEON China: Private label clothing with Chinese characteristics
(10) Costco: The star product Corcoran nuts
Report preview
The report is 47 pages long, and due to space constraints, only some of them are presented here