Shenzhen, China 08.01.2024
The Spring Festival is approaching, and the "highlights" of financial institutions to benefit the people and promote consumption have been opened one after another. On January 8, Ping An "Dragon" reopened the "1.8 God of Wealth Festival" to reward customers with star products, sharp knife services and "three provinces" experience, and strengthen the value of comprehensive financial one-stop services. At the same time, Ping An Bank Credit Card launched the "Super 88 Dragon Fortune Leap" New Year Campaign. The brand IP "Fu Li" Guan Anke joined hands with AIGC (generative artificial intelligence) to draw the "Meng Dragon", and various wonderful theme activities have been launched one after another, covering popular holiday consumption scenarios such as refueling travel, cross-border travel, catering and entertainment, bringing multiple card-holding benefits, passing on the good benefits and good luck of the New Year layer by layer, and accompanying customers to spend the Spring Festival of the Year of the Dragon with warmth and AI, "worry-free, time-saving, and money-saving".
The "Fuci" official joined hands with the "Menglong" Rui Beast to present benefits, and launched the "Ping An Bank Youyue Platinum Credit Card" to help the travel boom
Integrating the brand IP image into the Spring Festival event can not only quickly shorten the distance with consumers, but also help the innovation leap of brand value. Ping An Bank's credit card brand IP "Encore" was born on Station B, with a cute and healing image and three-dimensional and multi-dimensional personality, which makes Encore deeply loved by fans. In this Super 88 event, Encore, who broke through the circle, served as the brand "Fuci" official for the first time, and joined hands with AIGC's new friend, the national tide zodiac "Menglong", to broadcast card-holding consumption benefits, and the atmosphere of the New Year was instantly full!
A new card for the New Year, Ping An Bank Youyue Platinum Credit Card, a new card for the Year of the Dragon dedicated to high-end travel and quality life services, created by Ping An Bank Credit Card, will be officially released on January 18. The card face is simple and elegant, outlining the world map with the route of the plane, which means to accompany customers to "enjoy life and fly over the clouds". According to different levels of benefits, the card has a Lexing version (annual fee of 300 yuan), a Yuexing version (annual fee of 1,000 yuan) and an Yixing version (annual fee of 3,600 yuan). From January 15, 2024 to February 29, 2024, new households can apply for a card on the designated event page, and can choose one of the two travel kits after reaching the consumption standard.
As a credit card focusing on high-end travel, Ping An Bank Youyue Platinum Credit Card brings five categories of rights and interests: air travel points, enjoyable journey, special car service, travel protection, and quality life. Up to 4 times the acceleration of air travel points, redeem the mileage of 20+ airlines around the world such as Cathay Pacific, China Southern Airlines, Japan Airlines, etc., enjoy unlimited VIP lounge and airport express security check travel services every month, up to 6 airport shuttle services throughout the year, enjoy up to 12 times a year, 2,000 yuan/time of travel protection for flight delay claims, and up to 48 qualification coupons every year when the consumption reaches the standard, including Keep membership, audio and video entertainment membership, food and beverage coupons and other rights and interests can be redeemed at will, helping users to live a quality life.
Visiting relatives and friends in the Spring Festival is essential to travel by car. Ping An Bank credit card "20% off refueling, Longyun topped-up" vitality opened. Ping An Bank has built the "Ping An Refueling" platform, which is "the first in the industry and shared by borrowing and credit", which aggregates Sinopec, PetroChina and other gas stations, and more than 70,000 gas stations across the country can enjoy discounts. From January 8, 2024 to March 31, 2024, Ping An Bank credit card holders who complete the exclusive task can get the lucky draw opportunity for the "100 tons of oil" car owner day activity on the 18th of the month, and draw 20% off refueling throughout the year, "Ping An Refueling" platform instant discount coupons and other value-added gifts. Ping An Bank credit and debit card customers can enjoy the platform's exclusive preferential price, superimposed with activity coupons, and more than 20% off refueling! During the event, specially invited customers recommend friends to apply for designated cards, and after successful processing, the referrer and the recommended person can each get 200 yuan refueling red envelope to refuel for the car and cheer for a better life.
The popularity of outbound travel during the Spring Festival is high, and Ping An Bank Credit Card has created the "Cross-border 88 Dragon Luck Unbounded" outbound travel consumption activity in a timely manner. From January 1, 2024 to March 31, 2024, customers will sign up to participate in the "2024 Overseas 88 Cashback" activity on the Ping An Pocket Bank App, and share 88% cash back on overseas offline merchants with Ping An Bank's designated credit card. In addition, throughout 2024, Ping An Bank credit card holders will sign up to participate in the "2024 Overseas First Swipe 88 Cashback" activity on the Ping An Pocket Bank App, and enjoy RMB 8.8 cash back for the first time when they spend with their cards at overseas offline merchants. Not only that, Ping An Pocket Bank App users can receive a free exchange coupon for "Ping An Departure Overseas Travel Accident Insurance" through the event page, with an insurance amount of up to 3 million, adding a security guarantee. Cashback, insurance collection and other activities are limited and available on a first-come, first-served basis.
Spring Festival consumption and New Year's goods purchase enjoy the "88 every day" special offer. From January 8, 2024 to February 18, 2024, Ping An Bank credit and debit card customers can receive the "Double RMB 88 Dragon Luck Gift Package", and at the same time, they can purchase New Year's goods at the "New Year Goods Collection" in the Ping An Pocket Bank App Pocket Mall, and draw free orders every day for a chance to win Chow Tai Fook free coupons. During the Spring Festival, the popularity of the "Super 88" activity will not subside, and the intensity will not decrease, and activities such as flying Tiantai Moutai, starting red envelopes, exclusive customized red envelope covers, and daily 88 New Year business district special offers - consumption standards and luxury products will be broadcast one after another, helping the whole people celebrate the New Year and enjoy the fun of consumption.
It is the first to use AIGC to "set up" financial marketing, and Ping An Bank's credit card is super AI to play
In line with the current popular AI trend, Ping An Bank Credit Card, together with BlueFocus of Marketing Communication Group, took the lead in applying AIGC technology to drive content marketing, fully empowering the trendy gameplay of financial promotions from IP design, user interaction to merchant linkage, and turning "Super 88 Dragon Teng Fuyue" into a national consumption carnival of "finance + technology".
As a leading credit card brand, Ping An Bank Credit Card opened the "Super 88" New Year event in a trendy, fun and technological way, not only with the cute dragon drawn by AIGC, but also with AIGC to create a series of concrete and interactive content such as product blockbusters, customized travel blockbusters, merchant linkage, and New Year's greeting interaction H5, so as to continue to surprise customers and continuously deepen the image of a young brand and a forward-looking innovation leader.
The wave of new technologies such as AIGC is driving continuous innovation in the banking industry. Ping An Bank Credit Card unswervingly promotes the "three numbers" transformation strategy of digital operation, digital management and digital operation, comprehensively focuses on customers, deepens scenario management, and helps people live a better life with a comprehensive financial experience of "worry-free, time-saving, and money-saving".
About Ping An Bank:
Ping An Bank Co., Ltd. is a national joint-stock commercial bank headquartered in Shenzhen, referred to as "Ping An Bank" on the Shenzhen Stock Exchange, with the stock code 000001. Its predecessor was Shenzhen Development Bank Co., Ltd. (which absorbed and merged the former Ping An Bank in June 2012 and changed its name to Ping An Bank in July 2012). As of the end of June 2023, the Group had 44,077 employees and provided customers with a wide range of financial services through 109 branches and 1,205 business offices. For more information, please follow Ping An Bank's official WeChat: Ping An Bank (service account), Ping An ticket number (subscription account), and log on to @Ping An Bank Sina Weibo or Ping An Bank's official website.
Ping An Bank Press Contact:
张 勇 [email protected] +86 755 2216 8495
黄 哲 [email protected] +86 755 25878272
谷远婷 [email protected] +86 755 88674282
王新竹 [email protected] +86 755 2216 8455
This article is based on information from the financial industry