As 2024 draws closer, brands are launching New Year's calendars as a means of brand promotion. However, as soon as the Coconut Tree Group's 2024 sexy calendar was launched, it caused an uproar on the Internet, sparking a discussion about aesthetics, sexiness and vulgarity. The bold response of spokesperson Xu Dongdong added fuel to the fire of this topic. Today, let's parse the entire event from a few different dimensions.
1. Tradition and controversy of sexy calendars
Sexy calendars have long been a popular promotional tactic for many brands. From the famous "swimsuit model" in history to the "sexy hunk" in modern times, the calendar not only shows the aesthetics of the times, but also reflects the changing attitudes of society. However, with the increasing emphasis on gender equality and women's rights in society, sexy calendars have gradually become the focus of controversy. Some see it as a display of art and beauty, while others criticize it as vulgar as an objectification of the female figure.
2. Different voices of netizens
After the Coconut Tree Calendar incident broke out, the voices on the Internet were polarized. Some netizens believe that in modern society, we should be more open and inclusive, and it is understandable to appreciate the beauty of sexiness. At the same time, there are voices that oppose it, arguing that even an internal calendar should take into account the public's feelings and avoid transmitting false values. Especially in the age of social media, the line between private and public is becoming more and more blurred, and every step of a brand can be magnified and interpreted.
3. Xu Dongdong's attitude and influence
As the spokesperson of Coconut Tree Group, Xu Dongdong's response to this incident is undoubtedly a strong expression of position. She posted a photo of herself in a swimsuit and said that she doesn't need to be ashamed of showing her body, and she doesn't need to code. Her remarks represent an attitude of confidence and self-affirmation, believing that women have the right to choose how they present themselves. Xu's response, to a certain extent, has slowed down the focus of controversy and turned to respect for individual choice and support for women's autonomy.
Summary: Aesthetics, Branding, and Individual Choice
In this discussion around the Coconut Tree Calendar, we see different understandings and expectations of the public regarding aesthetics, branding, and individual choice. The line between sexy and vulgar blurs, and the public's voice is diverse and complex. And the attitude of the spokesperson Xu Dongdong undoubtedly added a new dimension to this discussion.
We can't help but ask, what determines the boundaries of an image, how do we find a balance between sexiness and art, branding and social responsibility? Share your thoughts in the comment section, we look forward to hearing more diverse and unique voices.