Speaking of board games, many people are familiar with this offline face-to-face "brain-burning" game, which is very popular among young people nowadays because of the emphasis on personal thinking and communication skills in the process. In Zizhu High-tech Zone, Wujing Town, there is such a cultural company dedicated to the field of "board games", which actively introduces mature foreign board game works, and independently develops or authorizes cooperation to develop "local products" based on the concept of Chinese culture, which is Shanghai Zhuobai Culture Communication Co., Ltd.
When board games meet party building, popular science and education,
What kind of sparks will collide?
A board game company is located in Zizhu, Wujing
How to make a leap forward?
Follow the editor into Zhuobai Culture......
"The relationship with board games dates back to 2006. At that time, I was still a buyer for a Fortune 500 foreign company, and my frequent business trips prevented me from having a stable social circle in Shanghai, and board games became my closest 'friend' at that time. Du Shaofei, the founder of Zhuobai Culture, introduced.
In 2009, Du Shaofei began to want to end this life of running around, and he made up his mind to open his own board game store in Minhang and began his entrepreneurial road. In the process, he discovered that the novelty of board games is very popular with young people. In just two years, his store has become famous, and has even been praised by industry insiders as "the most popular board game distribution center in Minhang".
As the store gradually stabilized its business model, Du Shaofei and his team began to expand into the business field. In 2014, Du Shaofei and his team officially stepped into the field of board game products and began to try fan marketing, and the first board game product called "Koi" became a hit after launching crowdfunding on a shopping platform...... After that, they introduced AR technology, and the popularity of the product reached a higher level.
By chance, Du Shaofei found that his children seemed to show a strong interest in board games, which inspired him to imagine board games even more. He decided to get involved in children's board games and develop some board game products that are suitable for children to play. Soon, he participated in the Shanghai International Education Exhibition with five samples of children's board games, becoming the only board game manufacturer in the audience, and was affirmed by a well-known family education expert in the industry, which greatly encouraged him, and also laid the groundwork for him to continue to develop children's board game products and continue to explore the educational functions of board games.
As a "foreign product", board games have not been developed in China for a long time, and the idea of "developing board game products with Chinese cultural characteristics in China" "sprouted" in Du Shaofei's heart. In 2020, under the guidance of the Shanghai Association for Science and Technology, the team successfully developed a board game product - "Warriors of the Kingdom: Qian Xuesen". This is a work designed with the theme of Qian Xuesen's study path, for the purpose of promoting the spirit of Chinese scientists and promoting community science popularization, and it is also the first truly localized serious theme board game product developed by the team.
After taking the first step from "take-it-or-leave-it" to independent research and development, the team has launched a number of original board game products. The original science-themed board game "Sustainable New World 2030" has received high recognition from the market since its launch, and it has also won the 2023 Gamification Public Welfare Bronze Award at the 4th GCA Gamification Research and Development Conference.
The original red board game "Youth Road" is a board game with the theme of the 100th anniversary of the founding of the Communist Youth League launched under the guidance of the Minhang Communist Youth League and the Youth League Committee of Zizhu High-tech Zone Xi.
Board games and party building, board games and popular science, board games and education, through "cross-border" to form a new "CP", glowing with new vitality. To Du Shaofei's delight, these original board games seem to be redefining society's perception of games. Du Shaofei has always believed that there is no good or bad game itself, and if it is used well, the benefits it can bring to society are beyond imagination.
In the summer of 2020, by chance, Du Shaofei was invited to participate in a board game industry forum, and he formed an indissoluble bond with Zizhu Business Incubator. At the Veterans Entrepreneurship Training Conference held in Zizhu High-tech Zone, board games were introduced for the first time, and more than 40 veterans were immersed and engaged, even after the training session.
Soon, Shanghai Zhuobai Culture Communication Co., Ltd. soon "settled" in Zizhu High-tech Zone, "settled down" in Zizhu Business Incubator, and was adjacent to Microsoft, Intel and other internationally renowned enterprises. In Wujing and Zizhu, a fertile soil for innovation and entrepreneurship, Zhuobai Culture has ushered in a period of rapid development of its business, and a number of original board game products have been developed after Wujing "settled". Among them, the board game "Youth Road" won the "TOP Literary and Creative Work Award of the Year" in the 7th Shanghai Communist Youth League New Media Influence Competition in 2022.
In the process of the company's development, the strong service consciousness of Wujing Town Government has provided a lot of practical help for Zhuobai Culture, so that the enterprise can move forward without worries. At the same time, with the establishment of the Board Game Interactive Entertainment Committee of Shanghai Minhang District Science and Technology Entrepreneurship Enterprise Federation in Zizhu High-tech Zone, more and more individuals or enterprises are using the cultural products that the public likes to see as the carrier, combining traditional Chinese culture to create, promoting Chinese culture by opening up overseas markets, further excavating local cultural elements in Minhang for the creation of cultural and creative products, and helping the in-depth development of Minhang's cultural and creative industry. Zhuobai Culture also hopes to give back to Minhang and make more contributions.
In the future, Wujing Town and Zizhu High-tech Zone will also cooperate with more development forces to bring more high-quality and educational board game products into Wujing's schools, communities and parks, so that more people can benefit from one of the new cultural products of board games.
Contributed by Min Xuan
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