The first battle was unfavorable: Weilai mobile phone was listed for more than three months, and the original person in charge announced his resignation
Today's domestic auto market can be said to have "rolled" out of flowers. Not only in terms of price, but even a large number of mobile phone manufacturers have begun to enter the car industry. Among them, the most representative are Huawei and Xiaomi.
Although Xiaomi cars have not yet been officially launched, and even the price has not been announced, because Xiaomi's influence is too great, so with the support of fanatical "rice fans", Xiaomi cars have even become the most concerned event in the domestic auto market this year.
On the other hand, almost none of the car manufacturers have entered the mobile phone industry, and NIO is a precedent for car companies to make mobile phones.
On September 21 last year, at the NIO Innovation and Technology Day, NIO Phone was officially released. Light has launched three models, with a price range of 6499~7499 yuan.
At that time, I couldn't help but feel a little surprised when I saw the price of NIO mobile phones. Although NIO has always been a high-end image, in the final analysis, it will only be an automobile company in the future. NIO cars sold to 600,000 may be Xi to everyone, but the starting price of NIO mobile phones has reached 6499 yuan, which is more expensive than the Huawei Mate 60 sold from 5999, which makes people feel a little incredible.
Although in terms of configuration, the NIO Phone is indeed excellent, equipped with a Qualcomm Snapdragon 8 Gen 2 chip, equipped with a 6.81-inch Samsung 2K HD display, and supports 120 Hz high brush.
But on the other hand, how much does the Xiaomi 14Pro equipped with the Qualcomm Snapdragon 8 Gen 3 chip cost? And the Xiaomi 14ProThe entry version of the model is12GB+256GB,Huaxing optoelectronic screen display also supports2K HD,PlusXiaomi 14ProThere is Leica's blessing in terms of image。
The NIO Phone entry version model is 8GB+256, so from the perspective of hardware configuration, the NIO Phone sold at 6499 yuan is far inferior to the Xiaomi 14Pro sold at 499 yuan.
Of course, except for Xiaomi, NIO mobile phones have no advantages in terms of configuration or price compared with the flagship mobile phones of mainstream mobile phone manufacturers such as Honor, OPPO and vivo. So there is no doubt that it is impossible for NIO Phone to sell well in the eyes of car quick reviews. In addition to NIO car owners, other consumers are likely not to choose NIO mobile phones.
As the founder of NIO, Li Bin of NIO said that the starting price of NIO Phone 6499 yuan is appropriate, and the sales volume has exceeded expectations. In his opinion, NIO only makes mobile phones to make cars easier to use and make the user experience better. NIO is not making mobile phones for profit, let alone because mobile phone companies are making cars.
However, what I didn't expect was that NIO Phone has just been on the market for more than three months, and it was recently reported that Yin Shuijun, the head of NIO's mobile phone business, will leave. According to public information, Yin Shuijun joined NIO in 2022, mainly responsible for the mobile phone business, and was the president of Meitu Mobile. After Yin Shuijun's departure, his position will be concurrently held by Bai Jian, vice president of NIO.
On January 6, Bai Jian posted on his personal social account that the NIO Phone system is clean and has a strong battery life and a particularly good image. Receiving mobile phones is firmly confident that the driver interconnection should be done well, and the mobile phone should be done well. On January 7, Yin Shuijun posted this Weibo of Bai Jian, thanking everyone for their support from Weilai Mobile Phone.
There is no doubt that Yin's departure does not mean that NIO will give up the mobile phone business. But at least it shows that in entering the mobile phone market, NIO has a bad first battle. Finally, I would like to know how many NIO car owners are using NIO mobile phones?
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