A few days ago, Mobile China noticed that Lu Weibing, partner and president of Xiaomi Group, president of the international department, and general manager of the Redmi brand, posted, "Time flies so fast, it has been five years since I joined Xiaomi, and Mr. Lei gave me a "golden rabbit". I would also like to thank Mi Fan for his support, encouragement, encouragement and tolerance over the past 5 years." Subsequently, Lei Jun forwarded the article, saying: Time flies so fast, thank you to Mr. Lu for his contribution in the past five years! In addition to Lei Jun, Wang Hua, general manager of the public relations department of Xiaomi Group, also sent blessings and said "Congratulations to Mr. Lu".
When it comes to the name Lu Weibing, I believe it is not unfamiliar to many people. Lu Weibing was born in September 1975 and graduated from the Department of Chemistry of Tsinghua University in 1998 with a bachelor's degree in science. After that, he continued his studies and obtained an Executive Master of Business Administration degree from Cheung Kong Graduate School of Business in 2009. Prior to joining Xiaomi, he was the President of Gionee Group, responsible for Gionee's R&D, production, brand marketing, global marketing, e-commerce, carrier and other departments.
Five years ago, Lu Weibing chose to leave Gionee and join Xiaomi. This decision not only changed his career, but also had a profound impact on the development of Xiaomi. During his five years at Xiaomi, Lu Weibing has driven Xiaomi's expansion and brand enhancement in the global market with his outstanding leadership and keen insight into the market. It has also successfully led the Redmi brand to the world and become an important sub-brand of Xiaomi.
According to BCI data, in November 2023, the number of new Xiaomi (including Redmi) new phones in the Chinese market will be 5.243 million units, a year-on-year increase of 1.605 million units, a year-on-year growth rate of 44.1%, and with a market share of 18.3%, it will jump to the first place among domestic brands, second only to the overseas brand Apple.