At 7 p.m. on January 6, 2024, at the Zhengzhou Olympic Center Gymnasium, with the light and shadow jumping of the opening light show, the 2024 Henan Satellite TV "Star National Style Festival" kicked off, and more than 10,000 viewers from all over the country gathered together to enjoy the gluttonous feast brought by the national style program and immerse themselves in the unique charm of China's excellent traditional culture.
It's a promise that transcends time and space
In 2021, Henan Radio and Television Station will dig deep into the rich connotation of traditional culture with cutting-edge creativity, and launch a series of "Chinese Festival" programs, which will become a model of cultural "two creations", "Tang Palace Night Banquet" and "Dragon Gate King Kong" have had a wide impact at home and abroad, and have broadcast 3 seasons and 21 episodes so far, with more than 92 billion views on the whole network. The Ministry of Foreign Affairs has taken it as a beautiful business card of Chinese culture, and more than 70 embassies, consulates and institutions abroad have promoted it to the world, with a total of more than 50 million views on overseas platforms.
In the process of producing and broadcasting the "Chinese Festival" series of programs, the vast number of viewers and netizens gave great love and support, and they put forward opinions and suggestions to the program team to create and disseminate the program; they affectionately called Henan Satellite TV "River David" and stationed in the "Henan Spring Festival Gala" super talk to communicate. At the end of each show, David He will also write, "Special thanks to netizens, viewers and lovely fans across the country." In 2023, David He will launch the "Star Shine National Style Ceremony", the purpose of which is to thank netizens, audiences and lovely fans across the country.
Starting from December 1, 2023, the program team will go to Zhengzhou, Luoyang, Anyang, Xinyang, Nanyang and other places in Henan Province to perform national style programs, thank the local people, and select national style talents to watch and interact with the grand ceremony. At the same time, David He also launched a series of activities on the Internet to thank netizens at home and abroad. In this "Star Shine National Style Ceremony", 30 lucky netizens were invited to the scene, and their full board and lodging expenses were borne by David He. Among them, Xia Mo (Chinese) from Pakistan and Lin Shi (Chinese) from Tanzania also accepted an interview with the host Pang Xiaoge between the programs, expressing their love for the "Tang Palace Night Banquet" program, Chinese cultural relics and Chinese culture.
Pet fans are reflected in the details. Before the start of the ceremony, the audience was pleasantly surprised to find that 30 makeup artists were waiting on the scene to arrange makeup design for the fans who love ancient costumes, at the entrance of the stadium, volunteers wearing David River logo sweatshirts enthusiastically provided guidance services for the audience, and in the Tang Palace Hot and Sour Noodles Zone, the staff served a bowl of steaming hot and sour noodles to the audience, so that everyone could feel the warmth in the cold wind. During the program, multiple rounds of lucky draws were also carefully set up, such as lucky gift packages and Tang Palace cultural and creative products, so that the audience at the scene was full of harvest.
This is a feast of national culture
In recent years, Henan TV has closely followed its cultural positioning, used a new program style to make excellent traditional culture glow with the brilliance of the times, and strived to create a new culture that belongs to our times, becoming the leader of new national style programs in China. At the beginning of the new year in 2024, David He's "Star National Style Ceremony" was shockingly launched, and the sonorous sound of the national style party was issued.
The star cast is deep. The six musicians who took the stage that night are all powerful artists in China, and they have also made great achievements in the field of national style and are very influential. Ren Xianqi's song "Ren Xiaoyao" sings the freedom and agility of Chinese culture, and Li Yuchun's "Mulan" sings the sassy and heroic posture of the heroine. The past 2023 is the 100th anniversary of the birth of Mr. Chang Xiangyu, a master of Henan Opera, and the most classic role she created is Mulan. Gem, Huang Ling, Hu Xia, and Liu Yu are emerging emerging singers in recent years, and the national style songs they bring are far-reaching and evocative.
The programming is novel. The whole performance is divided into four chapters, namely "Qingyang", "Changying", "Jinsu" and "Xuanxu", focusing on creating a national style show for each artist, and also incorporating many traditional cultural elements into the stage creation. The "Qingyang" chapter is led by Gem, and "Mountains and Rivers", "From the Army" and "Wolf DISCO" show the new atmosphere of Chinese rap. "Long Win" is presented by Huang Ling and Hu Xia in turn, Huang Ling's "Into the Painting of Jiangnan", "Red Ling" and "HIGH Song" exploded the audience; Hu Xia's "Do You Know or Not", "A Pot of Lotus Drunk" and "Those Years" make people dream back to the past. The "Jin Su" chapter was brought by Liu Yu, a new force in the national style, "A Dream of Lin" and "The Lancet", which were beautiful and sang and danced, and Ren Xianqi brought classic songs such as "Ren Yao", "I Am a Fish" and "My Heart is Too Soft", which aroused the chorus resonance of the audience. The "Xuan Xuan" chapter was finalized by Li Yuchun, the top domestic entertainment player, which was sassy and cool, and "Mulan", "Splendid", and "If We Don't Go Crazy, We'll Be Old" directly pushed the atmosphere of the audience to a climax.
Awards were presented for the creation of national style. The brilliance of the "Chinese Festival" series of programs is inseparable from the efforts of various program creation teams and creative teams, and it is inseparable from the strong support of many star artists to David He. At the scene of the "Star National Style Ceremony", David River also released the "National Style Starlight Award" award. The winners of the 2024 Henan Satellite TV Star National Style Ceremony "Starlight National Style Award" are as follows: the new national style force of the year - Liu Yu, the best cultural inheritor - Ling Yun, the most popular national style dancer - Luo Wenbo, and the most popular national style singer - Zhou Shen. From "Tang Palace Night Banquet" to "Luo Shen Shui Fu", from "Dragon Gate King Kong" to "National Color and Heavenly Fragrance", Henan Satellite TV's evening parties have frequently hit the scene, realizing the fashion of traditional culture out of the circle. The works that won the "National Style Starlight Award" are: the Best National Style Art Award - "Dragon Gate King Kong", the Best National Style Makeup Award - "National Color and Heavenly Fragrance", and the most popular Chinese festival series - "Tang Palace Night Banquet".
This is a grand event empowered by science and technology
The "Chinese Festival" series of programs subverts the traditional audio-visual experience, behind which is the empowerment of technology, and the application of information technology such as 5G, ultra-high-definition, AR, and three-dimensional sound makes the picture quality clearer, the viewing smoother, and the audio-visual more spectacular. At the scene of the "Star National Style Festival", Henan TV gave full play to its technical advantages and adopted the stage form of setting up a stage + VR set, which allowed the audience to experience the atmosphere of the national style in a 360° immersive way, and created an immersive drama fantasy of the national style stage show as a whole. In terms of hosts, the AI girl Orange Luoluo made a shining debut, sang and danced well, and the music style was changeable, and Henan Satellite TV host Pang Xiaoge, Wen Tao, Liu Wen, and Han Jia formed a hosting group. In terms of communication, the Elephant News client of Henan Radio and Television Station provides ultra-high-definition live broadcast signals, bringing a high-quality visual experience to users across the network.
The 2024 Henan Satellite TV "Star National Style Ceremony" sounded the clarion call for Henan Radio and Television Station to comprehensively advance into the main battlefield of new culture and open up a new field of national style. In 2024, Henan Radio and Television Station will further implement the strategy of "dual platforms, multiple brands, and strong guarantees", never forget the original intention, maintain ingenuity, produce more cultural boutiques that people like to see and pass on by word of mouth, cultivate more original IPs with distinctive Chinese cultural characteristics, and build new scenes and new formats of cultural consumption, so that culture can be integrated into daily life and approachable.
Yangtze Evening News/Purple Cow News reporter Zhang Nan
Proofread by Xu Heng