The key to rural revitalization lies in people
When rural revitalization meets nostalgia
What will it look like?
In Juntun Village, Longfeng Street
A returning entrepreneur is enthusiastic
With a wormwood, make a dream come true
Let agriculture become a promising industry
Make farming an attractive profession
"Little wormwood" holds up the big dream of rural revitalization
"I am a native of Juntun Village, every time I go home to see the idle fields in the village, it is a pity, plus I am a beneficiary of wormwood, found that the market of wormwood products has broad prospects, so I decided to return to the village to circulate the idle land in the village to develop the wormwood industry, but also for the villagers to find a way to get rich. In response to the call to return to her hometown to start a business and help the revitalization of rural industries, she returned to the village to plant wormwood in 2019, expanded the scale in 2022 and developed and produced mugwort products, and in 2023, she cooperated with Juntun Village to establish a collective economic organization "Zhongxin Chuangai Agricultural Development Co., Ltd." to set up an industry of wormwood planting and processing, and drive the villagers to embark on a road to prosperity.
Zhongxin Chuangai Agricultural Development Co., Ltd. is located in the land of the Three Kingdoms, now Juntun Village, Longfeng Street, Pengzhou City, mainly engaged in wormwood planting, base research, ancient production and sales of mugwort products and franchise training. Adhering to the ideas of originating from ancient laws, being loyal to inheritance, keeping integrity and innovation, the company has not only gained the trust of a large number of customers, but also attracted the attention and recognition of the industry.
"It is my original intention to drive the villagers in my hometown to increase their income by planting and return to their hometown. Bian Min introduced, "The company mainly introduces Qi Ai, Qi Ai industry is a sunrise industry, Juntun Village has a good ecology, suitable climate and land, and the development of Qi Ai is promising." With the help of the two committees of the village branch, she has developed from 30 acres of Qi Ai planted at the beginning to more than 100 acres today, from the beginning of pure planting to now has a complete industrial chain integrating Qi Ai planting, processing and sales, and has developed Qi Ai products, such as Qi Ai sticks, moxibustion stickers, moxibustion steam eye masks, and health pillows.
As the old saying goes: "Seven years of illness seeks three years of love". Wormwood that has been placed for more than three years can only become a qualified wormwood pillar after multiple steps such as crushing, fluffing, delinting, and rolling strips. But if you want to get Chen Ai for three years, you have to bear the dilemma of unbalanced income and expenditure in the early stage, but in the face of these difficulties, Bian Min is fortunate to have the strong support of the two committees of the village branch of Juntun Village and his family.
"Little wormwood" helps farmers increase income and promote revitalization
Walking into the warehouse of Zhongxin Chuangai Agricultural Development Co., Ltd., the fragrance of mugwort is pervasive, and the medicine can be smelled. "The whole body of mugwort is a treasure, fresh mugwort tips can be fried into mugwort tea, extracted mugwort can be used to fill pillows, quilts, made into mugwort sachets, foot bath bags and other products, processed into moxa sticks, moxa pillars for moxibustion, can warm the meridian to disperse cold, blood and blood, cold and damp. Bian Min said.
Nowadays, people pay more attention to physical health care, and the demand for moxa products is increasing, after the beginning of spring, Bian Min plans to increase the planting of mugwort, speed up the research and development of mugwort products, and vow to inherit the ancient method of production, carry forward the ancient traditional Chinese medicine culture, and benefit the people.
Drink water and think about the source, and never forget the roots. Bian Min is at the forefront of returning to his hometown to start a business, encouraging the surrounding villagers to use idle land to develop Qi Ai planting, teaching planting methods and experience for free, improving the quality and sales of Qi Ai in Juntun Village, and driving the villagers to achieve employment and income at their doorstep.
During the busy season, more than 30 villagers come to work in the wormwood fields in the village, giving the local left-behind elderly and women the opportunity to earn money at their doorsteps. "Every time the wormwood field needs to be weeded, fertilized, and harvested, there will be villagers who take the initiative to apply to work in the wormwood field, and they can earn eighty or ninety yuan a day. Bian Min said with a smile.
While in-depth research on products, Zhongxin Chuangai Agricultural Development Co., Ltd. also does not forget to promote the relevant traditional culture. In 2023, the Dragon Boat Festival will hold the first Juntun Village Wormwood Cultural Festival in the square of the Juntun Village Committee to improve the public's awareness and understanding of wormwood culture, promote the essence of traditional culture, and promote the development and expansion of the wormwood industry.
Nowadays, Juntun Village promotes the development of wormwood industry, and initially forms a whole industrial chain of wormwood planting, production, processing and sales, and has embarked on a characteristic planting road to enrich the people. "The wormwood industry not only reuses the wasteland in the village, but also helps the people increase their income and become rich, and also increases the collective economy of our village. Li Zhengwen, secretary of the general party branch of Juntun Village, said that in the next step, Juntun Village will continue to expand and strengthen the wormwood industry, expand the planting area, and let the fragrance of mugwort leaves float across the country, while driving the employment at the doorstep of the villagers, promote the sustainable development and growth of the village collective economy, and help rural revitalization.
Text: Chen Wenjiao, Bian Min
Editor: Chen Wenjiao
Editor: Yang Hua
Producer: Pengzhou Rong Media Center
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