In the past two days, another celebrity fashion brand has been on the hot search,
was criticized and whipped by the majority of netizens,
After we learned about it, we found that
It turned out that Xue Zhiqian's down jacket brand had an accident,
was found to contain environmental hormones,
and even the content exceeds the standard,
There is nabi in front and DSP in the back,
It's not sky-high or the quality is not up to par,
Can the things you celebrities sell work or not?
Are vermicelli's leeks so easy to cut?
Have you paid attention to the hot search on Weibo in the past two days? The star of Neiyu's business overturn has added one more, this time it is Xue Zhiqian,
On January 2, the Shanghai Municipal Market Supervision Bureau notified the unqualified down jacket products that were supervised and spot-checked, and Xue Zhiqian's down jacket brand was among them.
The reason for the disqualification is that there is a problem with the filler, and among the reasons issued by the Regulatory Bureau, we can see that several hormone levels in this batch of down jackets that are spot-checked do not meet the standard requirements.
Alkylphenol (AP) and alkylphenol ethoxylates (APEO) are a type of environmental hormones, and if the content is not up to standard, it is likely to cause harm to the body.
To put it simply, you can't wear it,
Xue Zhiqian, everyone should know it, he is the well-known singer who has sung songs such as "Ugly Eight Monsters", "Serious Snow", etc.,
In addition to singing, Xue Zhiqian can be said to be a variety show, he once served as a mentor with Hua Chenyu and Yang Mi in the popular talent show "Tomorrow's Son".
That's right, it's the variety show that made Mao Buyi, Ma Boqian, Liao Juntao and other young stars popular a few years ago.
On "Tomorrow's Son", Xue Zhiqian's performance made many viewers call out his true temperament, such as taking the lead in protesting against the unreasonable competition system arranged by the program team, and during the recording process, he went crazy on the spot, angrily threw the microphone and left the seat.
After the variety show was broadcast, most netizens who watched the show praised Xue Zhiqian for being true and unpretentious, and this experience also harvested a large number of fans for him again.
A few years ago, the entanglement between him and his current wife Gao Leixin and ex-girlfriend Li Yutong is still a hot spot of gossip among netizens after dinner.
In recent years, it has gradually become a trend for celebrities to start side hustles, and in private, Xue Zhiqian has long begun to develop a "side hustle" in addition to his acting career.
In 2012, Xue Zhiqian opened his own hot pot restaurant in Shanghai with his friends, named "Shangshang", and "signed" took the homonym of "Qian".
He himself sometimes goes to the store to take a look around and act as a sign of human flesh, and it is not difficult to see that Xue Zhiqian wants to inject a little star effect into his store.
In the early years, Xue Zhiqian once said that he didn't care about how much money he could make by opening a hot pot restaurant, but he cared very much about the dissatisfaction of customers.
Why do you mention the hot pot restaurant he opened? It's because before this down jacket incident, his hot pot restaurant had already overturned, and more than once.
In 2020, in a year's time, Xue Zhiqian's Shangshangqian hot pot restaurant was exposed more than once, and coliform bacteria were detected on several tableware such as hot water cups and seasoning bowls.
After the incident fermented several times, the official blog that signed it responded in a post, saying that the problem was caused by improper operation of the store, and the store would be rectified.
Compared with the down jacket problem, this can be regarded as a lesson from the past, why don't you have a long memory this time?
After the down jacket incident, the DSP brand official also responded in time, saying that it had dealt with this batch of substandard products, and would also carry out quality control in the future.
Xue Zhiqian's fans in the comment area are reminding the brand to rectify well and not to ruin the brand reputation that Xue Zhiqian has worked hard for eight years.
However, there are also some fans who are eager to speak for him, saying that Xue Zhiqian is just the boss, and he has been busy with concerts recently, so he can't manage the brand quality problems, and if there is a problem, he should find a clothing company, and it is not Xue Zhiqian's business.
I have to admit that even if the star does not fully manage his own brand, this brand operated and endorsed by the artist himself will always benefit from the star effect of the artist, and more or less cannot be 100% disconnected from the star.
Just like Xue Zhiqian's own fans said, they have been buying this brand of clothes since the inception of the DSP brand.
As a consumer, it is understandable to protect your own consumer rights and interests, and you should not brainlessly pay for the mistakes of star brands just because you like a star.
That would be stupid.
And, to a certain extent, as long as the star starts a "side business", he needs to be responsible for the brand.
If you want to make money while staying away from right and wrong, so that the negative news of the brand has nothing to do with you, this kind of cheapness is too easy to take advantage of.
In recent years, there have been more and more events of celebrities creating brands, perhaps because of the blessing of the star effect, everyone will pay more attention to the brands created by celebrities than ordinary brands.
But the rollover rate of star brands is indeed a bit ridiculously high.
Earlier, there was the "Xianhezhuang" hot pot restaurant founded by "Zeng Xiaoxian" Chen He, and later because of the illegal franchise turmoil, the business fell off a cliff.
The "baby café" coffee shop opened by Angelababy, which was soft-blocked because of the Crazy Horse show, is very beautiful, but the coffee price is expensive, and it is mediocre and unremarkable, as if there is nothing else to attract people except for the baby photos hanging in the store.
The newly promoted popular Wang Hedi's clothing brand D.DESIRABLE, after "Canglan Jue" became popular, he began to engage in side business to generate income, not only spending a lot of effort to promote his brand, but also finding many celebrities to advertise for D brand
However, some bloggers bought it back for evaluation, and found that the version was not suitable for ordinary people to wear, and some people even said that the clothes produced by Wang Hedi were only suitable for him to wear.
Needless to say, the brand nabi founded by Xiaohua Ouyang Nana costs 168RMB for a pair of white socks, and until now it is a "luxury and noble thing" side by side with Hua Xizi.
A buyer took a video to complain, pointing out that the brand's nearly 1,500 yuan coat is extremely poor in workmanship, not only has many threads inside, but the quality of hardware and other accessories is not good, and the estimated cost is up to 60 yuan.
There are few celebrity fashion brands that are cheap, which everyone knows, most of the celebrities will use the fashion brand to collect money, or self-promotion, to create their versatile image,
It is seldom considered by the buyer,
Therefore, when facing celebrity fashion brands, we must keep our eyes open, consume rationally, you can buy things that should be bought, and don't pay a penny of money that shouldn't be paid.
Refuse to grow leeks and protect your consumer rights.
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