Due to the function substitution of mobile terminal devices, the high cost of smart TV APP, the operation is too complicated, and there are too many advertisements. Qianzhan Industry Research Institute released the "2024 China Smart TV Interaction New Trend Report", saying: Since 2016, the TV boot rate in mainland China has dropped from 70% to less than 30% in 2022.
The former entertainment overlord couldn't help but feel a lot of emotion when he fell into such an embarrassing situation. I remember when I was a child, there was often only a small black and white TV in the yard. When night falls, every home in the yard welcomes a warm and unique moment of the day. The people who have the TV graciously moved the TV to the center of the courtyard, and the adults sat in a circle on bamboo chairs and benches, and the children hugged their knees. The small screen with snowflakes is only black and white, but it can depict countless colorful worlds.
"Desire", every time "The Legend of the Condor Heroes" is broadcast, there are always thousands of empty alleys. Everyone is drinking tea in the moonlight, watching TV, and happiness is as simple as that. At that time, television was a kind of comfort and sustenance for us.
Nowadays, with the popularization of mobile terminals such as smartphones and tablets, users can obtain information and videos through mobile terminals anytime and anywhere, and a large amount of time that originally belonged to TV has been transferred to those mobile devices. People no longer get together to discuss the news, study the plot, and analyze the game. Although it is free, it is also deserted.
The high charges of smart TV APP,Constantly eroding users' demand for TV。 If the charges continue to increase, it is believed that users will choose to leave. Recently, the live TV broadcast of online TV apps such as "TV Home" has been banned, which has accelerated the loss of TV users. I hope that the managers of the TV industry will cherish the viewing experience that big TV brings to everyone that is different from that of small mobile phones. Don't blindly monopolize and raise fees, most Internet users start from free, why not learn from others.
With the acceleration of the pace of life and the increase of fragmented time, people are more inclined to watch news or short videos through mobile terminals for a short time. Media platforms such as Toutiao, Douyin, and Bilibili have become the new favorites of young people, and sitting in front of the TV for a long time has become the choice of people over 50 years old. However, a person who watches the news and watches skits is pleasant but lonely. Wouldn't it be happier if the family could choose, communicate, and share freely through the big screen?
Radio and television have been promoting the development of technologies such as 8K ultra-high definition, which may inject new vitality into the TV industry that has entered the sunset, but it remains to be seen how effective it will be. Improving the visual experience is very important, but sharing together is the more important experience of TV at home.
If TV continues to rest on its laurels and stop evolving, it is believed that the "disappearance" of TV will be a high probability event. I hope that people in the TV industry can work harder, so that big TV can bring everyone back together, connect feelings, and share happiness.
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