Some "big people" on the Internet are always good life coaches and teach some big truths, but in the eyes of netizens, they are all Versailles speeches that "can anger people".
No, at the beginning of the new year, many people sent blessings to each other with the longing of "getting rich overnight", but the "Crazy Brother Yang", who has 100 million+ fans on Douyin, did the opposite and advised everyone not to make a fortune.
In a recent live broadcast, Xiao Yang's brother Zhang Qingyang "went to the heart" to persuade netizens, "Don't make a fortune, what are you doing with such a big fortune, I tell you that making a small fortune is the fastest life, don't make a fortune!"
▲ Source: Crazy Brother Yang
"You have made a fortune, you have to think about how this wealth can last for a long time, and a small fortune is almost enough for yourself, and you will be content and happy. ”
Subsequently, he also used the example of wanting to buy a ship and going to a bar to jump, saying that his huge wealth and public opinion attention had made him lose some of his freedom.
A big Internet celebrity with an annual salary of "100 million" as the unit of measurement, said to a group of migrant workers with a monthly salary of 3,000 "Don't make a fortune", the comedy effect created by this shouting is more nonsensical than Stephen Chow's movie, and the whole "big fortune" seems to be made by all the people at any time if they want to.
Not surprisingly, Brother Xiao Yang's "extraordinary" speech quickly rushed to the hot search, causing a large number of netizens to complain.
There are those who take the initiative to share the "pain" of Brother Xiao Yang: "Give me the big fortune, and you keep the small fortune to be happy." ”
There is a vivid analogy with just a meal.
There are also some heart-wrenching or heartwarming comments.
Some people also think that Brother Xiao Yang is quite right, and cue to the king who sold Wanda Plaza in the first-tier city next door...
Some people even praised Brother Xiao Yang's three views and regarded him as sober in the world.
Brother Xiao Yang, who has jumped from the status of "Internet celebrity" to an entrepreneur, is in charge of the Three Sheep business empire, and it costs 50 million just to pay his salary every month.
According to the data of the Investment Promotion Center of Yaohai District, Hefei City, it is expected that in 2023, the total output value of the three sheep will exceed 30 billion yuan, the income can reach 1.5 billion yuan, and the tax amount will exceed 450 million yuan.
Looking at this amazing number that is difficult for ordinary people to achieve in their lifetime, and then glance at the bank card balance that is not a few fractions in his pocket, even if what your brother Yang says is reasonable, it is impossible to win the empathy of the workers, because the balance of income has automatically divided the crowd into different worlds.
Your little brother Yang is worried about having money but not being able to buy a yacht, and most people are still running for a living on the subway that is squeezed into meatloaf in the morning rush hour, and the one who empathizes with them is probably the little Yang brother who sat on the Guangzhou subway in 2016 with a confused face written on his face.
▲ Source: Weibo
Now, the classic Versailles joke on the Internet has added new materials, "I don't know my wife, Liu Qiangdong, I regret Ali Jack Ma, ordinary family Ma Huateng, Wang Jianlin, make money casually, Ding Sanshi, Pan Shiyi, who has no house under his name, don't make a fortune Brother Yang......"
For Brother Xiao Yang, who started from the bottom of the self-media, the road to fame and sudden wealth was realized under the common attention of the people of the whole network, and his every move will naturally be captured in real time and infinitely amplified.
The public opinion reaction aroused by his remarks is the best confirmation of "what to do with such a big fortune".
At this time, I have to mention another super head anchor who has common troubles with Brother Xiao Yang - Li Jiaqi, who was criticized for educating consumers on "whether you have a good job".
▲ Source: Xiaohongshu
From a "cabinet brother" with a monthly income of 3,000 yuan to a live broadcast brother with an annual income of 1.8 billion yuan in 2021, his worth has increased by 600,000 times.
From Li Jiaqi's point of view, there is really no room for discussion about "79 yuan eyebrow pencil", but the fault is that he is a top-notch anchor with goods, and the audience in the live broadcast room is thousands of ordinary people who live an ordinary life with an ordinary salary.
Just like he doesn't think 79 yuan is expensive, consumers can't understand that a person with a daily salary of 5.08 million is actually doing something like picking up a job and smashing it at his parents.
"Earning ordinary people's money, and in the end mocking ordinary people for being poor. "Empathy doesn't exist.
Brother Xiao Yang has made a fortune by earning ordinary people's money, and in 2022, just paying taxes will be a small goal for 2 people's lives.
As for most people, let alone big money, I'm afraid it is not easy to even get a small fortune in the eyes of Brother Xiao Yang. Tasting the "getting rich overnight" on the lips is more of a dose of self-comfort to the cruel reality.
Let's talk about these chosen sons who took the giant wheel of the times and achieved "getting rich overnight".
Since they are standing so high, they will be attacked by public opinion at the slightest whisper, so why don't they just retreat?
At least not yet.
Because behind Brother Xiao Yang is a whole business empire running. As he himself said, "You have made a fortune, and you have to think about how this wealth can last."
▲ Source: Weibo
Ma Yun also had a similar expression, "When the money is 1 million, it is your money." If it exceeds 10 million or 20 million, trouble will come, and you have to consider whether it is better to buy stocks, bonds, or real estate; when it exceeds 100 million or 200 million, the trouble will be big; more than 1 billion, this is the trust of society in you, and people ask you to help him manage money, so you must not think that this is your money. ”
If you have more wealth, you will become involuntarily pushed by the surrounding environment, either actively or passively.
The live broadcast slice business authorized more than 10,000 people, spent 103 million yuan to buy a 50,000-square-meter commercial building, signed hundreds of Internet celebrities, launched its own brand Xiaoyang selection, and spent 30 million to invite stars to hold concerts......
Brother Yang's crazy story has just begun.
It is reported that at present, Sanyang Group has controlled more than 30 enterprises, involving media, technology, e-commerce, investment, tourism, education and other fields.
This may be what Brother Xiao Yang sighed: "Don't be so big, be so big, you see how many people are behind you, you can't do it if you don't do it, you can't come down if you want to." ”
▲ Source: Three Sheep Group
To paraphrase Jackma's classic speech of "Repentance and Creation of Ali", the translation is: "The biggest mistake in my life was to create three sheep." I never thought that three sheep would completely change my life. I just wanted to start a small business, I didn't expect it to grow to such a large scale. ”
The 10,000-ton giant ship has stepped up its full horsepower to move forward, and it is impossible to stop or turn back, and the people of the boat behind it have to rely on this helmsman to eat.
As the helmsman of the Three Sheep Group, Brother Xiao Yang must not only keep his wealth (grasp public opinion and avoid risks), but also do everything possible to maximize the interests of the enterprise (the positive cycle of the business model).
After becoming famous, Li Jiaqi, who was still sitting in the live broadcast room repeating the content of his previous work, once said: "I really have a headache to death, and I sit here every day ......"
▲ Source: Weibo
Li Jiaqi must have earned a lot of money, and he may not be able to spend it in a few lifetimes, but now he still can't just quit, because he is not free enough, every word and deed is placed in the spotlight, and no wind and grass can escape the eyes of netizens. At the same time, he is burdened with countless contracts, the company needs him, the platform needs him, and the suppliers who have signed contracts need him.
On the contrary, looking at Fu Peng, the little assistant who worked hard with Li back then, although he earned a small amount of money compared to Li, he had enough freedom. Now he lives in Shanghai's top flat, raises green plants and pets, and enjoys a completely "privatized" life.
It is estimated that what Brother Xiao Yang yearns for is the happiness of Fu Peng, who is not subject to too much attention from the outside world and is unrestrained to "make a small fortune".
It can only be said that if you want to wear a crown, you must bear its weight.
I hope that on the road to transforming into an entrepreneur, Brother Xiao Yang will not forget that he will have a heavier social responsibility on his shoulders. After all, wealth is accumulating, and so is responsibility.
And there will be more and more pairs of eyes watching you.
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