At the beginning of 2024, Hi-Tech Automobile ushered in a series of good news, demonstrating the momentum of vigorous development. First of all, the short video created by Hi-Tech and HUAWEI CLOUD has been forwarded by major media outlets, and the recent winter test has also achieved outstanding results, and the upcoming opening of a store in Macau is highly anticipated. These positive developments quickly debunked false rumors about work stagnation on the Internet, and the company's operations were in good order, which was followed up by major media outlets.
Media and users who know Hi-Tech know that although the company has been keeping a low profile, it has been working hard to show a series of big initiatives, including normal production, marketing, channel development and delivery.
In the recent winter test, HiPhi Y pulled its latest product HiPhi Y to the northeast for testing, and despite the severe cold weather, the HiPhi Y equipped with CATL's 115kWh battery pack won the first place in the measured range of pure electric vehicles in the winter test model results list released by Chedi. The success of this achievement made the previous rumors seem ridiculous, and the users and media who participated in the event were also puzzled, because those who care about Gaohe know that the company has been growing steadily, which is completely inconsistent with the rumored shutdown.
Not long ago, the news about the imminent opening of the Gaohe Macau store also caused heated discussions. Macau's Gaohe users have supported themselves in the circle of friends, which has become a hot search topic since the beginning of 2024. In view of the difficulties faced by the new domestic automobile manufacturers and start-ups, Gaohe decided to take advantage of everyone's attention to issue an invitation letter to the majority of users, announcing that the first Gaohe Experience Center in Macao will be opened soon. More domestic brands will also be stationed in Studio City, showing the confidence of users and partners in Gaohe.
Gaohe has been moving forward in a down-to-earth manner. Production, sales, delivery and other basic work is carried out normally. The Yancheng factory, Shanghai operations and R&D centers are all operating in an orderly manner. Even on New Year's Day and the first day of construction, Gaohe also held a delivery ceremony for users, showing its care for users. In terms of channel expansion, Gaohe adheres to the concept of "direct to users", and in addition to the "self-operated direct sales" model, it also cooperates with top partners in the industry to open the "cooperative direct sales" model to accelerate channel development. In cooperation with strong partners such as Yongda, Jianguo, and Anhua, we have opened many cooperative direct stores, so that Gaohe's high-end models and high-end services can reach more users.
The news about the release of the Xiaomi car has also attracted some attention. Although he received some complaints at the press conference, and even Lei Jun specially apologized, Ding Lei of Gaohe generously praised Lei Jun's circle of friends. Three years ago, Gaohe Automobile shouted Porsche, Tesla, Dyson and other three giants on the landmark screens of five major cities, expressing the scientific and technological innovation, industrial design and ultimate tribute to these brands, and expressing the confidence and confidence in the future transcendence. This transcendence is not only in terms of appearance, software and hardware, but also the transcendence of the understanding and experience of the car as a human travel scene, as well as the emotional transcendence generated by the interaction between humans and the car.
In 2021, after the launch of the first production car, the HiPhi X, HiPhi was highly praised by the CEO of Porsche China, who believed that HiPhi provided a highly innovative solution. BRITISH CAR CAR BOSS CARWOW EVEN COMPARED THE DYNAMIC TEST DRIVE BETWEEN GAOHE AND PORSCHE IN THE VIDEO, CALLING GAOHE "CHINA'S PORSCHE". With its solid car manufacturing skills and Internet thinking, HiPhi has launched a series of industry-leading initiatives, including the HiPhi X won the C-NCAP 5-star safety evaluation, the 2022 China "Top 10 Car Body" award, and many other awards.
Finally, in response to the reminder of the rumors about the suspension of work in Gaohe, the article emphasizes that all walks of life are called on to look at it rationally. In recent years, new car companies have often been plagued by false rumors, such as NIO's "bankruptcy" rumors every six months, but this does not hide the fact that China's new energy vehicle industry is booming. The penetration rate of new energy vehicles in China has exceeded 35%, and it occupies an important position in the global market. The article points out that readers should look at the facts rationally, and the normal operation status of Gaohe Automobile is unquestionable, and false rumors are just a phenomenon in the development of the industry. Therefore, the melon-eating masses who are watching the rumors of "work stoppage and suspension" should disperse.