In recent years, with the rise of social media, influencers have become more and more closely associated with the promotion of urban tourism. From "Mrs. B" discovering honest vendors in Zibo to ignite the Eight Bureaus, to the diving uncle bringing prosperity to Tianjin, Zhang Xinyu's photo detonating Baise, Dong Yuhui making the nameless town Zhongwei a household name, and then this winter, "Brother Left and Right" exploded in Harbin, Jing Hao and Gan Wangxing set off a boom in Weihai, Xuewo...... The sudden explosion of these cities is inseparable from the drive of Internet celebrities. Some positive energy Internet celebrities have a huge fan base and wide influence, and they have made more people have a strong interest in a certain city by sharing their travel experiences, discovered food, and felt culture, bringing huge traffic and attention to the city's tourism industry, and igniting the city's tourism boom with their influence.
Internet celebrities amplify the value of the city
The anti-counterfeiting blogger "Mrs. B" has tens of millions of followers and is dedicated to exposing the fraud of unscrupulous traders. He inspected the "ghost scales" in various places on the spot to ensure honest consumption and become a guardian trusted by consumers. But in Zibo, Shandong, he called "Shandong people reliable": among the ten stores in the eight major bureaus he visited, there was no shortage of catties or two. Some data shows that after "Mrs. B" released the first video about the eight major bureaus of Zibo, the video received millions of views and tens of thousands of comments in just a few days. In terms of online search volume, the search volume of Zibo Baju has increased dozens of times compared with before, and it has become a popular destination for many travel enthusiasts and food lovers. During the May Day period in 2023, the convenience market of the eight major bureaus topped the "queuing list" of national scenic spots, and the cumulative number of passengers sent by Zibo Station increased by 55% compared with the same period in 2019. The integrity businesses in the eight major bureaus have not only set an example for other regions, but also injected new vitality into the construction of the integrity system of the whole society.
"Mrs. B" took the scale to visit the Baju market
In the summer of 2023, Tianjin Diving Master jumped out of an "8A-level scenic spot" with his unique diving performance. According to data from the Tianjin Municipal Bureau of Culture and Tourism, the number of tourists in Tianjin has increased by about 30% after the popularity of the diving master, bringing new vitality to the city's tourism industry. Their performance venue has become a popular tourist attraction, where tourists take pictures, check in, and even participate in the performance of the diving master, which also brings business opportunities to local businesses, and the surrounding catering, accommodation and other industries have also been greatly improved.
Tianjin diving master attracted many tourists to watch
During the National Day in 2023, #A mountain in Guangxi became an Internet celebrity because of Zhang Xinyu's check-in# on Weibo hot search, and her photos showed the beautiful scenery and unique culture of Baise, so many people arrived at Haokun Lake in Lingyun County, Baise, Guangxi, to see the beautiful scenery. The staff of Haokun Lake Scenic Area said that this check-in point was originally just an ordinary mountain, and it was not developed into a scenic spot. This trend has not only promoted the development of local tourism, but also allowed more people to understand and pay attention to the history and culture of Baise.
Bose, which was brought to fire by Zhang Xinyu, made an ordinary mountain a popular place to take photos and check in
Dong Yuhui is known as walking Wi-Fi, and on the Lantern Festival in 2023, he appeared in Ankang, so a prefecture-level city in Shaanxi Province suddenly became popular on the Internet, and countless people knew the city of Ankang for the first time overnight. In June of the same year, a video he posted brought Zhongwei City in Ningxia Hui Autonomous Region into the attention of netizens. Dong Yuhui wrote under this video: "Life is like a reverse journey, and I am also a pedestrian. "It also adds a lot of literary and artistic style to the city. Zhongwei Cultural Tourism also seized this wave of traffic, and immediately took the same video to introduce Zhongwei, a small northwest city, and the "No. 66 Internet Red Highway" in Dong Yuhui's video, and put it on the top of the homepage. This winter, Dong Yuhui praised Jilin with a video of a "small composition" that attracted onlookers across the country, and it detonated the climax of traveling to the Northeast in winter.
Zhongwei Cultural Tourism Douyin's official account introduces the "Route 66" that Dong Yuhui has been to
Cities make influencers more energetic
While influencers bring traffic to the city, the diversity and inclusiveness of the city also provide rich materials and inspiration for the creation of positive influencers. Weihai, which has geographical advantages, has many tourism resources, such as the freshness of "Torch Eighth Street" and the poignancy of "Bruvis", which make Weihai "hot" from this summer to winter. A heavy snowfall at the end of 2023 not only sent Weihai to the hot search, but also brought Weihai a unique romance in winter. With the natural flow of Weihai's tourism development, Weihai has also attracted tens of millions of fans and bloggers to "check in", whether it is unique architecture, authentic street food or vibrant cultural activities, which are the source of content created by Internet celebrities. More and more netizens have shared and planted grass about Weihai's scenic spots and delicacies, and Weihai's popularity and exposure have also been further improved.
Tourists take photos and check in at Weihai Torch Eighth Street
In addition, the city's government and relevant departments have also actively supported the development of positive energy influencers, providing them with more support and help. In 2023, Dong Yuhui, who returned to his hometown of Xi'an, was treated with high-standard courtesy: he wore the official uniform of Honglu Temple Shaoqing at the Yongning Gate of the Xi'an City Wall; he "incarnated" Li Bai and experienced and participated in Dongcang ancient music; everywhere he went, he was accompanied by the main person in charge throughout the process, and even the large-scale performance "Song of Long Hatred" made an exception for him, and for the first time in 18 years, it was broadcast live on the Internet for the first time, and netizens sighed that Dong Yuhui was blessed.
Dong Yuhui, who was wearing the official uniform of the Shaoqing of Honglu Temple, personally experienced the highest welcome gift of the ancient capital Xi'an
On December 18, 2023, after the official opening of the Harbin Ice and Snow World, "Brother Zuo" will take tens of thousands of people to "jump" outdoors at minus 20 degrees Celsius every day, and the fiery interactive performance will turn over the winter night of the ice city. "Brother Left and Right" is not only the "soul character" of the ice and snow world, but also adds a new color to the cultural cause of Harbin. In addition, he is also responsible for traffic, as long as there are topics and pictures related to "Brother Left and Right" in the video content, the number of likes can easily exceed 10,000, and the Douyin short video account of "Brother Left and Right" himself has increased by nearly 500,000 fans in just 14 days. The Douyin topic "Harbin Winter Limited Internet Celebrity Online" ranked first in the city's hot search, with more than 10 million views. When the video of "Brother Left and Right" organizing tourists to sing "Singing the Motherland" was swiped on various short video media platforms, many netizens couldn't help but burst into tears. For the Internet celebrity "Brother Left and Right", his wish is: to become a DJ of the event, stand on the field of the 9th Asian Winter Games, serve the winter sports event with the highest level of competition in Asia, and contribute to his hometown Harbin.
"Brother Left and Right" has become the "soul character" of the ice and snow world
Because of these positive influencers, the city is more exciting, and because of the love for the city, these positive influencers shine even more.
As we have seen, positive influencers can enhance the cohesion and sense of belonging of the city, and their presence makes people love their city more, cherish the city's cultural and historical heritage more, and inspire more people to participate in the construction and development of the city. At the same time, the city's hardware facilities, cultural atmosphere, and policy support also provide a broad space and opportunities for positive energy Internet celebrities, and become a stage for Internet celebrities to show themselves.
Internet celebrities and cities, a two-way win-win situation.
(Poster News Editor Cai Wei Compiled from Harbin News Network, Weibo, Baidu, etc.)