Recently, the first "National Tide Ceremony" evening of China Central Radio and Television was broadcast on CCTV-2, aiming to comprehensively demonstrate the new strength of domestic products, help build the competitiveness of the national tide brand, and boost the high-quality development of China's economy. iResearch, a subsidiary of AsiaInfo Technology, was commissioned to compile a series of reports on the "2023 National Tide Trend" for the party, analyzing the current strong domestic product trend from the dimensions of technology, business, life, and going overseas.
"National Tide Festival" joined hands with iResearch Digital Intelligence to release the "National Tide" research report and brand list
The Central Economic Work Conference emphasized that it is necessary to actively cultivate new consumption growth points such as "domestic products and trendy products", and regard "national tide" as an important starting point for promoting economic growth. The "National Tide Trend" series of reports is divided into "2023 National Tide Innovation Trend Report", "2023 National Tide Beautiful Life Trend Report" and "2023 National Tide Overseas Trend Report".
Figure: "National Tide Trend" series of reports released
In addition, based on the brand evaluation system of iResearch Digital Intelligence and the relevant standards of the conference, the "National Tide Grand Ceremony" selected the "National Tide Brand List", and many domestic brands such as Gree, Xiaomi, Yili, Pinduoduo, and TCL were shortlisted. iResearch's brand evaluation system comprehensively considers brand popularity, public reputation and expert review, combined with extensive research covering domestic and foreign countries (this survey involves China, the United States, the United Kingdom, France, Germany, Italy, Malaysia, Thailand, Indonesia and other countries), forming an evaluation model of "three-order research, four cores, and omnidirectional indicators", ensuring that the list of national tide brands is professional, authoritative and credible.
iResearch Digital Intelligence is data-driven to help customers transform efficiently
Driven by big data and related technologies and products, iResearch provides research and consulting, data governance, product research and development, lean operation and other services to government and enterprise customers in all industries, including Bank of China, China Mobile, COFCO, Tencent, Huawei, Yili, BYD, Haier, JD.com, Procter & Gamble, Amazon and other leading enterprises in various industries at home and abroad.
Figure: Some customers of iResearch
AsiaInfo and iResearch will take this "National Tide Festival" as an opportunity to continue to deepen the cultural and commercial research of the national tide, provide intellectual and technological support for the development and growth of local Chinese enterprises, and help national brands to move towards a broader world stage.
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