From the hard-to-find Zibo barbecue in the summer to the Harbin Ice and Snow World, which soars in popularity in the cold winter, China's tourism industry has accelerated its recovery in 2023.
In order to enrich the supply of tourism products, innovate new forms of tourism, improve the level of tourism services, and help the rapid recovery of the domestic tourism market, in 2023, the development of cultural and tourism resources will take high-quality development as the theme, accelerate the in-depth integration and development of culture and tourism, and strengthen policy formulation and planning implementation, which has played an important role in helping economic and social development, building a new development pattern, improving the quality of people's life, and enhancing the people's spiritual strength.
Strengthen policy guidance and promote implementation
In order to consolidate policy guarantees, in 2023, the Department of Resource Development of the Ministry of Culture and Tourism will actively participate in the formulation of the "Several Measures on Unleashing the Potential of Tourism Consumption and Promoting the High-quality Development of the Tourism Industry" to improve the tourism consumption environment;
In order to promote the positive role of red tourism in cultivating new talents who will take on the great task of national rejuvenation, the Ministry of Culture and Tourism, together with the Ministry of Education, the Central Committee of the Communist Youth League, the All-China Women's Federation, the China Customs Working Committee and other departments, jointly formulated the Action Plan for Making Good Use of Red Resources, Cultivating New People of the Times, and Promoting Soul Casting and Education through Red Tourism (2023-2025).
In order to manage and make good use of the legacy of the Beijing Winter Olympics and promote the construction of the Beijing-Zhangjiakou Sports and Cultural Tourism Belt with high quality, the Ministry of Culture and Tourism held a joint meeting of the working mechanism for the coordination and promotion of the construction of the Beijing-Zhangjiakou Sports and Cultural Tourism Belt, and guided the Yanqing District Government of Beijing Municipality and the Zhangjiakou Municipal Government of Hebei Province to co-host the 3rd Beijing-Zhangjiakou Sports and Cultural Tourism Belt Development Conference; In order to support the coordinated development of the region, the National Development and Reform Commission issued the "Northeast Tourism Development Plan" to accelerate the development of tourism in Northeast China, and guided the cultural and tourism departments of Chongqing Municipality and Sichuan Province to hold a joint meeting of the working group on the construction of the Bashu Cultural Tourism Corridor to promote the construction of the Bashu Cultural Tourism Corridor in a stable and qualitative manner.
Promote the in-depth integration and development of culture and tourism
The report of the 20th National Congress of the Communist Party of China pointed out: "Adhere to the cultural and plastic tourism and the tourism to promote the in-depth integration and development of culture and tourism." This is a high summary of the experience of the integrated development of culture and tourism, and points out the way forward for the deep integration and development of culture and tourism in the new era and new journey. In 2023, the Ministry of Culture and Tourism will thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, continue to promote the integration of culture and tourism, and achieve positive results, making important contributions to promoting economic growth, inheriting Chinese culture, and promoting social development. These include solidly promoting the pilot work of the integrated development of national red tourism, holding a national training course on the high-quality development of red tourism, holding a training course for the five good commentators of national red tourism in 2023, carrying out the pilot cultivation of red tourism research projects, launching the 13th college students' red tourism creative planning competition, and co-hosting the 4th National Red Story Explainer Contest with the Propaganda Department of the CPC Central Committee and the Henan Provincial People's Government.
In 2023, the Ministry of Culture and Tourism will hold a national seminar on tourism to promote exchanges and integration among various ethnic groups in Lijiang, Yunnan Province, a sharing meeting on tourism to promote exchanges and integration among various ethnic groups in Arshan, Inner Mongolia, and a joint national ethnic affairs commission to determine the tourism project of the ancient Silk Road in Turpan, Xinjiang, and release the top ten demonstration cases of tourism to promote exchanges and integration among various ethnic groups in Xinjiang, such as Hotan Night Market and Kurban Turum Memorial Hall.
Continue to enrich the supply of high-quality tourism products
Nowadays, the cultural tourism industry has not only become an important part of people's needs for a better life, but also an important support for the quality and efficiency of the consumer market. Whether it is to focus on expanding domestic demand or improving people's happiness index, it is necessary to promote the continuous development of the cultural tourism industry and take the stabilization and recovery of the cultural tourism market as an important starting point for expanding domestic demand and stabilizing growth. In 2023, the Ministry of Culture and Tourism will adhere to the efforts of both supply and demand, enrich the supply of cultural and tourism products, promote the accelerated recovery of cultural and tourism consumption, and promote the high-quality development of culture and tourism.
In 2023, the Ministry of Culture and Tourism will orderly promote the construction of world-class tourist attractions and resorts, the evaluation and review of national A-level tourist attractions, launch two batches of national tourist resorts, promote the healthy development of industrial tourism demonstration bases, national sports tourism demonstration bases, national ski resorts, and top ten cases and typical cases of integrated development of transportation and tourism, hold the China Yiwu Cultural and Tourism Products Trade Expo, and carry out the spring domestic tourism promotion activities of "Tourism China, Better Life". The new supply and new demand of tourism and leisure were matched, and the third batch of "Best Tourism Villages" of the United Nations World Tourism Organization was selected and recommended. Eight villages in mainland China have been successfully selected as the third batch of "Best Tourism Villages" by the United Nations World Tourism Organization, ranking first in the world in total.
In order to further promote the implementation of the rural tourism boutique project, the Resource Development Department of the Ministry of Culture and Tourism held the 2023 National Rural Tourism Key Villages and Towns Training Course, and continued to build the national rural tourism boutique route brand of "Rural Four Seasons Good Scenery", focusing on the themes of "Beautiful Spring on the Road", "Rural Chinese Poetry and Painting Life", "Orange, Yellow, Orange and Green Rural Scenic Spots", etc., and the promotion of the route has led to a sharp increase in the number of rural tourism orders in relevant areas.
On the eve of the Spring Festival in 2023, the Ministry of Culture and Tourism will cooperate with various parties to promote the improvement of the quality and efficiency of rural tourism. Among them, the Ministry of Commerce, the All-China Women's Federation, and the National Rural Revitalization Bureau jointly launched a series of activities of "Shopping for Rural Good Things to Welcome the Spring Festival", which drove the promotion of rural agricultural and cultural tourism products, and effectively boosted the recovery and development of rural cultural tourism and residents' consumption. Guide Internet platforms such as Douyin, Alibaba, and Baidu to carry out the "Beautiful Countryside Waiting for You" rural tourism digital improvement action, explore a new path of "rural tourism + digital economy", and effectively provide new momentum for industry recovery and rural revitalization.
We will further promote the development of smart tourism
The digital cultural tourism industry with digital content as the core has sprung up and bucked the trend, and the digital cultural tourism industry has been regarded as an important starting point for promoting the high-quality development of the industry. Since 2023, the Ministry of Culture and Tourism has strengthened digital empowerment and promoted the development of the digital cultural tourism industry.
On April 12, 2023, the Notice of the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism on Strengthening the Collaborative Innovation and Development of 5G + Smart Tourism proposed nine key tasks such as strengthening 5G network coverage in key tourism areas, as well as four safeguard measures such as increasing factor support. The Ministry of Culture and Tourism, together with the Ministry of Industry and Information Technology, organized the application of "5G + smart tourism" application pilot projects, and launched the first batch of 30 "5G + smart tourism" application pilot projects, providing experience for promoting the healthy development of "5G + smart tourism" nationwide.
At the same time, the Ministry of Culture and Tourism organized the first batch of smart tourism immersive experience new space recommendation selection and cultivation pilot work, launched the first batch of 24 national smart tourism immersive experience new space cultivation pilot list, such as the Communist Party of China History Exhibition Hall, Shanghai Planetarium, China Grand Canal Museum, etc., and with the National Development and Reform Commission, the Ministry of Industry and Information Technology, etc., to deploy a new batch of smart tourism immersive experience new space recommendation selection and cultivation pilot work, smart tourism immersive work pattern to further upgrade and expand. Launched the first batch of 10 national smart tourism "cloud and data empowerment" top ten solutions, 26 national smart tourism "cloud and data empowerment" excellent solutions, and held a national smart tourism training course to strengthen the talent support for the development of smart tourism.
Actively carry out domestic tourism promotion
In 2023, the Ministry of Culture and Tourism will strengthen the promotion of domestic tourism, further broaden communication channels, enrich publicity content, and innovate communication methods, and successively hold the 2023 domestic tourism promotion and promotion of "Tourism China, Better Life", the 2023 domestic tourism promotion of "Shenzhou Spring", the domestic tourism market promotion action of "Travel in Summer", the 2023 national tourism promotion and promotion activities of "Mountains and Rivers and Autumn Rhyme" and the Golden Autumn Great Wall Cultural Tourism Season, and the "Winter Scenery" national tourism promotion and promotion Xinjiang is a good place", 19 provinces and cities tourism promotion aid Xinjiang and other domestic tourism promotion and promotion activities, to promote the recovery and development of the mainland tourism market.
During the Spring Festival in 2023, the Ministry of Culture and Tourism will carry out the 2023 Spring Festival tourism promotion activity of "Checking in Tourism and Leisure and Opening a Happy Spring Festival", on the basis of guiding all parts of the country to do a good job in epidemic prevention and control, and providing holiday tourism products according to local conditions, launching more than 5,000 colorful tourism and leisure activities, cultural and folk activities, and cooperating with platforms such as Xue Xi Power, Douyin, Sina Weibo, Ctrip, Meituan, Fliggy Travel and other platforms to focus on the theme of the event and create a happy and festive atmosphere.
Source: China Culture Daily