In the past two days, who is the absolute top of the whole network? It must be the 11 "small sugar oranges" in Guangxi. Around the New Year's Day this year, 11 children aged 3-6 from a kindergarten in Nanning, Guangxi, led by 3 teachers, bravely went to Harbin to start a study tour. Because he wears a uniform orange costume and comes from Guangxi, which is rich in sugar oranges, he is affectionately called "small sugar oranges" by the majority of netizens.
The trip to Harbin of the "Little Sugar Orange" was called "the most reassuring study tour for parents" by netizens. Because netizens across the country have opened the "Cloud Baby" mode, they can help parents and teachers count the number of people at any time: "Report, 11 small sugar oranges, there are a lot of them." ”
In the past two days, on the hot search lists of news on several major online platforms, there have been 2-3 news items of "small sugar oranges" dominating the screen for a long time in the top 20 hot searches; People's Daily, Xinhua News Agency, and CCTV have paid attention to them, and media throughout the country have even collectively gone into battle. On January 4, the "Little Sugar Oranges" moved from Harbin to Mohe, and millions of netizens poured into the Mohe Cultural Tourism live broadcast room, with more than 3.5 million viewers. "Small Sugar Orange" visited the Mohe Arctic Village Fire Station, and @中国消防开启直播, the number of viewers exceeded 80 million!
Why are "small sugar oranges" so popular, and why have they become the top streamers on the whole network in just a few days? Upstream news has been sorted out according to public reports.
With the help of hot stalks such as "Erbin" and "Little Potato", it quickly got out of the circle
In the video that went viral on the Internet, 11 children appeared at Harbin International Airport, wearing uniform orange jackets and blue cotton pants, and each dragging an orange suitcase. Outdoors in the snow and ice, children walk in small rows and sway, or lie down in the snow or ski on the snow-covered stairs. Because he is dressed in uniform orange clothes and comes from Guangxi, which is rich in sugar oranges, he is loved by netizens as "small sugar oranges" - the hot stalk of "small sugar oranges" comes from this. Because of the vivid, catchy, playful and cute image of this hot stalk, it quickly spread on the Internet.
"Little Sugar Orange" itself has the potential to be a hot stalk and full of vitality, but it also has a greater boosting force. Recently, the ice and snow city of Harbin has become a hot and popular tourist city, as long as it involves Harbin tourism-related topics, it is easy to attract the attention of the whole people. "Small Sugar Orange" bravely entered Harbin, and the topic can be described as having its own traffic.
Also, hot Internet stalks related to Harbin have sprung up in waves in the past few days, which is overwhelming. For example, "Erbin", a hot stalk on the Internet, and a new hot word on the Internet, is the affectionate name of netizens for Harbin. Why is it called "Erbin"? Because Harbin is so hot that the word "Ha" has been extinguished, and "Erbin" is similar to a person's name, which is more intimate than the name of the city. Another example, "Southern Little Potato" (another term, called "Potato Princess"), is also a hot topic online and offline, talking about those southern tourists who play in the Northeast (mainly Harbin), especially young female tourists, because most of them wear light-colored down jackets, cute hats, and are generally smaller than the locals in the Northeast, so they are nicknamed "Southern Little Potato". Another example, Yunnan "small wild mushroom". In the early morning of January 3, 20 children from a kindergarten in Xishuangbanna, Yunnan Province, under the leadership of 4 teachers, came to Harbin by plane.
In addition to the promotion of a large wave of hot stalks such as "Erbin", "Southern Little Potato", "Potato Princess", and Yunnan "Little Wild Mushroom", the hot stalks of "Little Sugar Orange" have been further amplified to form a chain of transmission, which is difficult not to be popular.
The multi-department relay pet baby caused the whole network to watch
According to Ms. Zhang, the child's parent, the "small sugar oranges" arrived in Harbin by plane on the afternoon of December 31, 2023. On January 1 and 2 this year, I visited Harbin for two days, and successively went to the Ice and Snow World, Chinese Baroque, Songhua River and other scenic spots. "On the evening of the 1st, when the children were waiting for the bus at the gate of the Ice and Snow World, the local traffic police noticed them and deliberately asked the children to go to the house to warm up, and then sent a car to send them back to the hotel. ”
It is also reported that the relevant law enforcement departments have carefully arranged a special car to escort the children back to the hotel throughout the process, among which "two frozen pears (netizens' affectionate name for the two policemen, the two are burly, plus wearing cold-proof clothes, resembling pears, and in the ice and snow, so they are called frozen pears) have safely escorted the small sugar orange to the hotel" The picture is also spreading on the Internet.
On the evening of the 2nd, the children left Harbin and took the green train to Mohe. Millions of netizens stayed in the live broadcast room of the Mohe Culture and Tourism Bureau almost all night, and related comments such as "Southern sugar oranges are coming to Mohe" swiped the screen in the comment area of the live broadcast room. On the 3rd, "Mohe Cultural Tourism" released a number of videos in a row, with the caption: "Please rest assured that all 11 small sugar oranges in Guangxi have been received safely." "Don't worry, Mohe Cultural Tourism will escort you throughout the process." "Don't worry, you can count the small sugar oranges, please rest assured." ”
In the live broadcast room of the Mohe Culture and Tourism Bureau, data shows that more than 3.4 million people have watched the live broadcast, and comments such as "small sugar orange" have swiped the comment area.
On January 4, the official account of the National Fire and Rescue Administration, "China Fire Fighting", opened the live broadcast of "The Arctic Fire Station is about to arrive", and more than 6 million people squatted in the live broadcast room. The fire station staff said that they had built snowmen, cleared the snow, and strung sugar gourds, waiting for the arrival of the "small sugar oranges". Many netizens also commented in the live broadcast room: "Why haven't the sugar oranges come yet, won't they be cut off again?"
At about 14:15 that day, the firefighters finally looked forward to 11 "small sugar oranges". As soon as they got out of the car, they were each assigned to be cared for by a firefighter uncle. Get on a fire truck, touch firefighting equipment, play sand table games, and tug of war with your firefighting uncle...... According to statistics, the number of viewers of this live broadcast reached an astonishing 80 million.
The strength of cultural tourism in various places is interactive
After the "small sugar oranges" became popular, the Xinjiang cultural and tourism department took the lead and publicly issued invitations to the "small sugar oranges", inviting them to have the opportunity to go to Xinjiang for study and tourism, and also welcomed "small potatoes", "wild mushrooms" and "Chaotian peppers" to travel to Xinjiang. For a time, the topic of "Xinjiang Cultural Tourism Sends an Invitation to Small Sugar Orange" quickly rushed to the hot search. The person in charge of the educational institution where the children are located told the media that at present, the children have received an invitation from the Xinjiang cultural and tourism department, and the parents have strongly requested to go, but the details are still being discussed.
On the evening of January 4, Liu Kebin, director of the Shenyang Municipal Bureau of Culture and Tourism, also publicly shouted to Guangxi's "small sugar orange": pass by Shenyang on the way home, go to Shenyang Station for a stop, and take a look. "We have a beautiful Forbidden City, delicious chicken racks, and fun robots, and I have prepared them all for you. We also welcome children from all over the world, such as Yunnan's "Little Fungi" and Sichuan's "Little Panda", to visit Shenyang. "The director of Shenyang Culture and Tourism shouted sugar oranges", once again rushed to the top of the hot search list of short video platforms.
The "small sugar oranges" originally planned to return to Nanning on January 10, but the northeast did not plan to "release them". The Heilongjiang cultural and tourism department has sent out an invitation to the children, hoping that they will stay in Harbin for an extra day or two. Therefore, the "small sugar oranges" may adjust the itinerary according to the situation.
According to Harbin Daily, the old irons in the Northeast have poured out their hearts and lungs for the "small sugar oranges", focusing on a pampering. Northeast netizens shouted to Guangxi netizens: "Please rest assured that the child is handed over to us, and the old watch in Guangxi please concentrate on cutting sugar oranges." In less than a day, Guangxi responded: caring people donated 200 tons of sugar oranges and mandarin oranges to Harbin urgently to give Northeast old iron.
At about 21 o'clock on January 4th, the two hosts of Nanning News Network broadcast the "peach reciprocation" trip of sugar orange direct hair to Harbin at the Nanning Wo Mandarin Base. This time, all the high-quality fruits were selected, and hundreds of boxes of sugar oranges were packed on the spot. According to reports, 3 cars of sugar oranges and 8 cars of mandarins with a total of 11 cars of 200 tons of fruits will be sent to the Northeast overnight and given to "Harbin Old Iron" for free.
The host said that Nanning sugar orange thanked the Northeast Lao Tie, which was a big party spanning 4,000 kilometers from north to south, and it was also a deep friendship that went in both directions.
A number of rumors have refuted the rumors to boost the topic
After the "small sugar oranges" became popular, various rumors and related rumor-refuting reports against them were widely disseminated, which further boosted their super popularity.
For example, about the cost of children's outings. Some netizens posted that this trip takes a long time, has a wide geographical span, has many travel attractions, and the children are young and pay a lot of energy, and the related travel expenses are "at least tens of thousands". In this regard, Mr. Cheng, the father of a child, told media reporters, "I paid 5,000 yuan in advance before the school tour, and the cost is not as expensive as netizens speculated." Ms. Zhang, another parent of the child, also said that she expected the cost of the study tour to be about 10,000 yuan, and the specific cost could not be calculated until the end of the study tour.
Another example is the issue of the grade of the educational institution. It is rumored that the kindergarten where the children are located is a local aristocratic kindergarten in Nanning, with a tuition fee of more than 100,000 yuan a year, so they have the strength and courage to organize this risky winter study tour. However, Ms. Zhang, the child's parent, told media reporters that the kindergarten where the children are located has a tuition fee of about 30,000 yuan a year, which is an ordinary private kindergarten.
Also, after the 11 "small sugar oranges" arrived in Mohe, because the Mohe Municipal Bureau of Culture and Tourism posted relevant videos on social platforms many times, there were rumors that the "small sugar oranges" itinerary was arranged by the local cultural and tourism department. Some netizens said that the "small sugar orange" that Mohe Fire was going to greet was "cut off" by the Mohe Forestry Bureau halfway, and the news was once on the hot search.
On the morning of January 4, the relevant staff of the Mohe Forestry Bureau responded that they did not pick up the "small sugar orange". Cheng Haishan, director of the Mohe Municipal Bureau of Culture and Tourism, said that a local travel agency was responsible for the itinerary arrangements for the 11 "small sugar oranges" after arriving in Mohe, and the Bureau of Culture and Tourism mainly did a good job in service guarantee, supervision and protection. The staff of the travel agency responsible for receiving the "small sugar orange" said that the "small sugar orange" circulating on the Internet was "cut off" by the Mohe Forestry Bureau, and the Mohe Cultural and Tourism Bureau was responsible for receiving the "small sugar orange", etc., did not exist, "The Cultural and Tourism Bureau and the Public Security Bureau and other relevant departments called us as soon as possible, and the relevant departments mainly assisted us in the reception." ”
Network anchors, please stop, don't hurt children for traffic
According to reports, Ms. Zhang, a parent, said that she noticed that after the children became popular on the Internet, many people chased and took videos everywhere they went, "I saw a lot of people live streaming in the place where the children lived very late yesterday, and I wanted to follow up to take pictures of where they lived, but fortunately I was stopped by the relevant local departments." We are a little worried about the children's experience, and we are afraid of scaring the children. ”
Teacher Liang, who led the team, said that the children were not aware of the attention they were concerned about, and hoped that netizens would not disturb the children too much while paying attention.
The staff of the travel agency in charge of the children's itinerary said that there were indeed many online anchors who followed the children, and the travel agency staff drove away batch after batch, "We don't allow them to broadcast live." "The whole country is watching them, and we are under some pressure, but it should be no problem to go all out to receive them. The staff member said.
Upstream news integrates Harbin Daily, Jimu News, CCTV News, China Fire Protection, Yangcheng Evening News, Xiaoxiang Morning News, etc