Erbin's explosion has brought a warm start to 2024 in the cooling down.
Today's Erbin is defined by netizens as "male, 185, love brain, and pleasing city style", and his popularity on major social media is not inferior to last year's Zibo.
Many people are unexpected, and even people in the Northeast say that "Erbin makes us feel strange". The most unbearable thing for Northeast people is not the delicate frozen pear posing, but the sweet tofu brain that Harbin actually served.
There are also Northeast netizens who commented angrily: "Harbin backstabbed the entire Northeast!", "Northerners will never forget this heavy day", "Unilaterally announced, from now on, our provincial capital will be Changchun".
Soaring is also the local tourism data. According to the "2024 New Year's Day New Year's Eve Travel Insights" released by Ctrip, the number of bookings for the New Year's Day holiday in Harbin increased by 631% year-on-year, the bookings for ice and snow hotels in Harbin in December increased by 17 times year-on-year, and the number of orders for ice and snow group tour products increased by 79 times year-on-year.
Content traffic not only brings attention, but also good business that drives the local economy.
On January 23-24, the 2024 New List Conference with the theme of "Content Good Business" hosted by Xinbang will meet you at Hyatt Wangjing in Beijing.
As a content industry event called the "Oscar of the new media industry" and the "annual face-to-face conference of new media people" by our content friends, we will continue to invite the industry's most representative creative celebrities, star institutions, brand traders and other cutting-edge players to discuss the opportunities, changes and pitfalls of the industry this year, and record the changes in the content industry.
The complete lineup of guests and the most complete agenda of the 2024 New List Conference are now officially released to you, see the registration method at the end of the article, the beginning of the new year, and look forward to seeing you!
The guests of this year's new list conference, some of them are out-of-the-circle figures in 2023:
Well-known travel blogger Langlang Planet Xiaoqi. In June this year, Xiao Qi, who is a tour guide in Xinjiang, became popular overnight because of a video of praise by tourists, with 3 million fans in 3 days, and his careful, thoughtful and sincere service was praised by the majority of netizens, and he is currently engaged in tourism product development.
Short video expert, Tang monk imitator Tian Xiangyang. Tian Xiangyang, 34 years old this year, was originally a practitioner in the building materials industry, and began to play Tang Seng by chance three years ago. Recently, he has quickly become popular all over the Internet with his high restoration of the image of Tang Seng in the 86 version of "Journey to the West", as well as the perfect reproduction of classic characters in demeanor, action and language. He will appear with Xiao Qi in a roundtable dialogue session entitled "What Are Behind the Explosion of "Ordinary People's Top Stream"", and talk about those mental journeys after being hit by traffic.
Brain hole is a brand promoter and head blogger Wang Qiye. There is never a shortage of beauties on the Internet, but Wang Qiye is unique. Known as the "No. 1 Female Sea King on the Internet", she has become popular at home and abroad with her impressive "jumping kicks" and "dodging and shaking", and this year she came out of the circle again with the "Can't Afford" series, with more than 20 million fans on the whole network. Combined with this year's hot theme, the theme of her speech is "Looking at Content Creation from Price".
Some are popular KOLs on vertical tracks:
Lifestyle blogger cat cup. Mao Cup is a well-known blogger with both content dissemination and commercialization capabilities. Her videos have a strong sense of rhythm and interesting content, and her unique personality and personality have attracted countless fans, and she currently has more than 40 million fans on the whole network. At the same time, she is also the founder of THURMAN and CAXX, as well as the perennial co-founder of international super first-line brands such as Procter & Gamble, L'Oreal, and Estee Lauder. Her theme is "Millions of Fans Listen to Me "Chattering"".
Poplar Treetops, the host of the Moon Thief Society. "The Story of the Moon Thief Society" is a food head UP master with nearly 8 million fans on Station B, and has been rated as the most popular UP master of the year, and was recently shortlisted for the 2023 Top 100 UP Master List of Station B again. Their videos are always full of atmosphere, observing the world through food and telling human stories in the fireworks.
The top 100 UP masters of station B and the well-known fashion blogger Parrot Pear. Parrot Pear has nearly 1.8 million fans on station B, and as the winner of the annual trend influence of station B, she won more than 30 million GMV in her first live broadcast on station B this year, which is regarded as a typical case of grass planting and transformation. Recently, I was shortlisted for the 2023 Top 100 UP Main List of Station B.
The founder of Granular Life and the buyer of Xiaohongshu Home Furnishing has a KK. A KK went all out on the Xiaohongshu live broadcast track in the Double 11 one year ago, and this year's Double 11 successfully won the second place in the overall list of Xiaohongshu buyers, with a GMV of more than 100 million. In addition, a KK himself has been working in the field of journalism for 15 years, and left his job three years ago to found the "Particle Design" studio and the "Particle Group", which focuses on quality furniture group buying. The theme of her speech was "From Reporter to Buyer, I Have Built Thousands of Homes in Xiaohongshu".
A well-known self-media person and an independent watchmaker. He is the industry recommendation officer of the China Watch Association, and he is also a playful expression who has gained 6 million fans in 30 days and turned his hobby into a career with an annual income of one million. In this conference, Daneng will discuss the content creation experience with Yang Shujiao and Parrot Pear in the round table "Love and Vitality".
Douyin's head mother and baby expert tadpole mother. This post-90s Meigui double degree master's degree is also a delicate hot mom with a cute drama daughter, she is sometimes gentle and sometimes tenacious. The unique parenting concept and positive lifestyle have brought a lot of inspiration to netizens, and they are affectionately known as the spokesperson of parenting in the new era of the post-90s generation and the textbook of anti-terrorism marriage and childbearing. The theme of her speech this time is "Finding Opportunities in Change and Persevering in Sincerity in Adversity".
Some are stable head creators:
Geng Huajun, founder of the Planetary Institute. They once gained 300,000 fans with the video "100 Years of Reshaping Mountains and Rivers", which swept up the circle of friends, and then continuously created in-depth and disseminated content. Geng Huajun is also one of the main creators of the "This is China" series of books, and has been selected as one of the "Top Ten Science Communication Figures in China" by the China Association for Science and Technology. This time, he will talk about creating popular content, and the theme of his speech is "One Step Closer to the Extreme - How the Planetary Institute Creates Explosive Content".
Bi Dao, a well-known popular science blogger. Bi Dao's real name is Bi Xiaotian, Ph.D. from the Department of Chemical Engineering of Tsinghua University, as the head popular science self-media in the era of graphics and texts, he also quickly found his rhythm in the field of video, and conveyed the happiness and beauty in science with hardcore and humorous content. This time, the theme of Director Bi's speech looks as joyful as his content - "The Joy and Enlightenment of 8 Years of Popular Science Self-Media".
Station B's 2023 Top 100 UP Masters, Assorted District We-Media LKs. Full-time self-media creator La Dao has been doing videos for 8 years without a team, and the number of fans on the whole network is currently over 4.6 million, and the video content spans almost all mainstream divisions such as life, games, music, knowledge, workplace, fashion, digital, food, etc., with an all-encompassing perspective, and there are also many linkage videos with other head UP masters, which can be called "UP masters in the network area". At the same time, he is also the former official video producer of League of Legends. LKs will share "8 Years of Independent Entrepreneurship of Top 100 UP Zero Teams" on the spot.
Station B's million-dollar UP master Jiang Ju is reliable. The real name of the reliable old Jiang is Jiang Songyun, in addition to the well-known identity of the UP master of millions of fans at Station B, he is also a former media person and commentator, and has written in many well-known media such as Tiger Sniff. He is good at outputting in-depth comments on social hotspots and financial trends to achieve cross-circle communication. The video of "Deconstructing Station B" he posted on Station B was watched by millions of netizens. This time, Lao Jiang will talk about "Rough and Boutique, Two Video Futures That Go Far Together".
Some are the top students in the field of brand new media:
Yin Dandan, the person in charge of the live broadcast of Coconut Tree Group, and Nuo Mi, the director of the live broadcast room of Coconut Tree. Coconut Tree has frequently been out of the circle in the past two years, and it is a veritable "brand industry master". Their hot dance live broadcast room not only won the hot search of the whole network several times, won a super high topic, but also gained the favor of a group of netizens, opened a new market for the old domestic coconut tree, and caused many brands to follow suit, and the "macho business war" has started since then. They will come to the new list conference site and talk about "The Content Business of Old Brands".
Zhou Dashuai, the founder of Mujiangnan. Entering the video account in 2021, Mu Jiangnan, who has been focusing on silk for 20 years, is currently the head clothing brand of the video account, with a professional e-commerce team of more than 150 people, more than 200 cooperative talents, and monthly sales of 40 million+.
Ma Yinglong, head of new media, Duan Ke. Duan Ke is responsible for Ma Yinglong's new media communication, and has participated in Ma Yinglong's creative video project, as well as the dissemination of events such as hemorrhoids cream becoming popular on Amazon overseas and Ma Yinglong's export red. Adhering to the content strategy of keeping the right and surprising, they resolved the embarrassment of "curing hemorrhoids" with light humor and self-ridiculatory content, making Ma Yinglong a "Chinese medicine Internet celebrity" in the eyes of netizens.
Zou Yaxuan, CMO of Daxidi. Founded in 2014 and entered Douyin in 2018, Daxidi has made every effort to transform after Douyin opened up brand self-broadcasting, built more than 10 brand live broadcast rooms, and achieved a monthly GMV of over 80 million, ranking in the top 1 of Douyin's food self-broadcasting track.
Cao Guangyang, Chief Brand Marketing Officer of BOTTLED JOY. He is currently the Chief Brand Marketing Officer of BOTTLED JOY, and is fully responsible for BOTTLED JOY's brand marketing activities in China. In less than two years, BOTTLED JOY has become the pioneer and leader of the ton barrel category with a market share of 82.5%, and as a typical representative of OEM transformation to OBM, it has redefined the cool way of drinking water with innovative and differentiated products and content marketing that keeps pace with the times, and has entered the era of drinking water. This time, he will share ""Cool" Bucket, Big Difference - Building a Phenomenal Brand with Aesthetics".
Co-founder of CoFANCY, Caroline Chen. CoFANCY is an emerging online FMCG brand founded in 2019 by a group of extremely uneasy people, hoping to make every consumer see a better world with tangible products and unbridled imagination. As the co-founder of CoFANCY, a new domestic high-end contact lens brand, Caroline Chen has rich industry resources and marketing experience.
Some are the companies behind super anchors and super Internet celebrities:
Xu Xuxiong, deputy general manager of the United States ONE. As a leading player in the field of live broadcasting, Mei ONE has attracted much attention, but in fact, Mei ONE is not only the overhead Li Jiaqi, but has evolved into a live broadcast e-commerce company driven by content innovation. In the past two years, Mei ONE's attempts in matrix live broadcast rooms and self-made variety shows have also gained attention and discussion. This time, he will discuss the content business with Zou Yaxuan, CMO of Daxidi, Duan Ke, head of new media of Ma Yinglong, and Caroline Chen, co-founder of CoFANCY, in a roundtable session entitled "Grow Inward, Grow Up".
Cui Dongsheng, vice president of Make a Friend Holdings. He has started 0-1 projects for 3 consecutive years, with a GMV of over 100 million: in 2020, in New Oriental, 0-1 was built in Hebei with a GMV of 100 million, in 2021, a friend e-commerce academy, 0-1 co-founder, with a GMV of 100 million, and in 2022, a friend Taobao business department was established 0-1, with a GMV of 2.5 billion. He will deliver a speech entitled "Opportunities and Innovations of Live E-commerce in 2024", sharing the new opportunities and development trends of live e-commerce, as well as the new strategy of "making friends" live e-commerce.
Liu Tian, Chief Strategy Officer of Wuwu Media. As the so-called Douyin Internet celebrities are thousands, worry-free media accounts for half. Liu Tian graduated from Huazhong University of Science and Technology and joined Wuwu Media in 2021 to be in charge of the group's PR, GR, marketing and commercialization business. He served as a producer of Shenzhen Radio, Film and Television Group, program director of CUTV China City United Network Television Station, and later became a partner and vice president of Shenzhen Quantum Cloud. With nearly 20 years of experience in the field of content and new media marketing, he has a keen industry observation perspective and rich experience in integrated marketing. The theme of his sharing was "Content Marketing Enters the "New" IP Era".
Some are pioneers in the field of AI:
GenJi, CEO of Whale Sea Shellfish and head blogger of artificial intelligence. 98-year self-media blogger, AI technology entrepreneur, best-selling author, Forbes & Hurun China 30-year-old outstanding elite, B station/WeChat public account artificial intelligence head blogger. His account "GenJi really wants to teach you" has more than 5 million followers, ranking No.1 in the comprehensive influence of the design area of Station B. He has authored a number of best-selling books and textbooks in the field of artificial intelligence, including "PhotoshopCC2022 Complete Self-study Tutorial", "MidjourneyAl Illustration Creation Practice", "Adobe Premiere Pro Official Textbook", etc. He will give a speech entitled "Finite and Infinite: AIGC's Exploration of Content Business Path".
Experimental filmmaker and AIGC artist Heising. As a KOL in the field of AIGC, the AI model trained by Haixin won the fourth place in the world and the first place in China in the Hugging Face Dreambooth hackathon, and she is also a judge of the 25th Shanghai International Film Festival, a cooperative artist of the Shanghai Museum of Natural History, and a lecturer of Houlang Film. The topic of her speech is also a topic that many content practitioners need to face, "making content with AI".
Of course, there are also many senior practitioners from platforms or companies in the guest lineup:
Li Yan, General Manager of Volcano Engine's Large Consumption Industry, will give a speech entitled "Technical Elements: New Qualitative Productivity of Content".
Yu Ke, Head of the Drama Business Center of the Kuaishou Entertainment Business Department, will share the theme of the Kuaishou short drama entitled "Symbiosis and Evolution".
Carmen Li, General Manager of Meta Global Strategic Partners Greater China. Alena is the General Manager of Meta's Global Strategic Partnerships Greater China, where she and her team work with high-profile creators and media organizations to provide them with resources and support to help them scale their reach and succeed through Meta's platforms, including Instagram, Facebook and Threads.
Mou Jiahe, founder of Zhijia DTC and author of "From Zero to 100 Million". She will deliver a keynote speech entitled "Building a New Media Matrix to Help Business Growth".
In addition, there are many surprises and interactive gameplay at this year's New List Conference, welcome you to pay more attention to participate:
Still a blockbuster annual report and annual awards.
The "Content Industry Annual Report" released at each New List Conference and the annual new media awards issued have become annual fixed programs, and we will still sincerely present these contents at the 2024 New List Conference this year.
Content bazaar for more ways to play.
The content bazaar will have 40+ well-arranged booths, you can come to the booth interactive lottery, exchange and play, of course, you are also welcome to occupy a place, the content bazaar is currently recruiting creators, content platforms, MCN institutions, and corporate brands.
A larger content industry dinner.
As the "annual noodle-based conference" of the content industry, this time, we will carry out iterative upgrades on the basis of the "red carpet ceremony", "awards dinner" and "new list dinner" in previous years, and invite peers of brand enterprises to gather offline to welcome friends to come to the scene to clink glasses and celebrate the New Year together.
As well as the most sincere invitation to cooperate.
Since its inception in 2014, the Xinbang Conference has become an annual event with more than one million exposures on the whole network, more than 3,000 participants in a single session, and hundreds of participating institutions, which is inseparable from the strong support of all participating peers and partners.
At the 2024 New List Conference, we will continue to show the greatest sincerity and sincerely welcome well-known corporate brands, content platforms, content tools and services, MCN institutions and KOLs to participate in the grand event and carry out business cooperation in sponsorship, implantation, communication and other aspects. Media colleagues are also welcome to join this industry summit and join hands in media communication cooperation.
Media Cooperation: 18801029433 (Ms. Hou)
Business Cooperation: 17857335817 (Ms. Zhu)
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