In the past three seasons, the operating conditions of the Chinese Super League clubs have been average, and some teams have even encountered survival problems, and even withdrawn, which makes the outside world regret, the reason is that the club's funds are limited and unsustainable. On the one hand, the investor's main business cannot be followed, the capital cannot keep up, and the support is not as strong as before. On the other hand, the overall attention of the league has declined, the return on investment has decreased, the initiative of the investor is not strong, and the income of the club itself has also declined, resulting in a shortage of income.
To solve the above problems, it is fundamentally to open source and reduce expenditure, saving money is only the premise, and the more important thing is how to open source: increase income. Previously, the titles of each club adopted a neutral name, which greatly reduced the source of income, after all, sponsors invest money, the biggest demand is brand exposure, and the team name is the key, it can be said to be the maximum exposure, it was completely closed before, and this part of the income is also impossible to talk about, so before the 2024 season, the outside world also hopes to be able to let go, at least to add a "life-saving straw" to the club.
After preliminary research, the management also adopted the suggestions of the outside world, closed the neutral name requirements that had been implemented for 3 years, and reorganized the requirements for commercial naming, on the one hand, the scope is limited, and the naming is mainly aimed at the club's teams, mainly the first team, such as: club name + title + team, if it is a gradient, it should also be implemented in accordance with the above.
On the other hand, to restrict the content of the title, it is necessary to use Chinese characters, and it can only be the name of the enterprise or brand, and it must also comply with industry management regulations. Of course, a club can only negotiate one sponsor, and different clubs cannot share the same title, which also puts forward requirements for sponsors, which need to be accurately placed, otherwise the cost of adjustment will be greater.
Despite some restrictions, the outside world still expects this adjustment, after all, it still gives the club a channel of income, and this part of the income source will be huge. However, after three years of calm, it is still unknown how many sponsors are willing to spend huge sums on the title, after all, it is market behavior and it will take time to give an answer, and it is currently predicted that none of the 16 clubs will miss this opportunity to increase their revenue.