Text: The return of the Holy Demon of Fighting
I don't mean to praise the strength of niche brands, and I don't want to over-add all kinds of "condiments and tricks" to highlight the strength of niche brands
Rather, it is to process the relatively rational views we already have, and to present them with a high-definition, sensitive and popular speech, so that on the surface it is indeed an addition, but from a deep point of view, it is a kind of "subtraction";
If you want to see through the true positioning and value of a niche brand reasonably and correctly, then you need to remove those irrelevant ideas and parts, and focus on two aspects, one is to highlight the key advantages or characteristics of a niche brand, and the other is what the niche brand has that can lead to strong contradictions and love-hate conflicts
The so-called love-hate conflict, in short, is the contrast between two nouns and hurting each other, "that is, praise and complain".
The degree to which a brand is noticed is like a novel, which needs to be "conflicted".
If there is no "conflict", then no matter how good the brand is, it will be in vain, and the "futility" here is in our perception that the development, counterattack and fancy show behavior of the mobile phone brand automatically slide into a state of stagnation;
Therefore, whether a brand is mainstream or niche, it must do a fundamental thing, that is, "conflict", and then continue to repeat the brand's initial observation and perception after the "conflict", so that it will gradually cause the image of brand self-appreciation and self-satisfaction, and when there is an image of self-appreciation and self-satisfaction, there will be enterprising, so that the brand will be more energetic!
Therefore, it can be concluded that if the brand wants to survive, develop, counterattack, or even want to highlight the moment, then it must create some "problems and conflicts", especially some problems and conflicts that are difficult to solve.
Always, we must pay attention to a root, no matter what brand it is, its root is to serve "human beings", and taking care of "human beings" is the foundation of any brand, so it is not uncommon for those mainstream brands to dominate our buying thinking.
Experienced digital enthusiasts can be good at discovering some topics that can spark through the brand and through one of the brand's mobile phones, and these topics depend on the most critical reason for "whether the mobile phone brand is a popular mainstream or an unpopular niche".
Admittedly, going back to today's example, its model is "OnePlus Ace 3", because it is a new phone, and at the time of writing this article, the device has not been released, so I want to talk about how to judge the quality of a mobile phone before knowing the configuration and functions of a mobile phone.
So that they will not blindly see the new machine and have the idea of crazy pursuit, but also will not be overly concerned about the configuration and function, which in our opinion is the best way and way to face the new machine and look at the new machine
Suppose that if you really fancy the "OnePlus Ace 3" mobile phone, you must generally have a state of mind that is not alarmed, and at the same time learn to look at the "OnePlus Ace 3" through the "OnePlus Ace 3" essential series, that is to say, the "OnePlus Ace 3" series is the "OnePlus Ace"
Of course, from the perspective of the new machine, there is a high probability that it will be a "mid-range flagship", but it may also be the current positioning of the "flagship mid-range machine", and whether it is a mid-range flagship or a flagship mid-range, they all have an origin in common, that is, "the price will not be too expensive", but the functional experience in all aspects is in line with the current wide trend, and what are the advantages of "OnePlus Ace 3"?
With this kind of thinking, even if you don't know the specific configuration and parameters, you can see it at a glance.