On January 3, Great Wall Motor Co., Ltd. (stock code: 601633. SH, 02333.HK, 82333.HK (hereinafter referred to as "Great Wall Motor") announced its production and sales data for December 2023. In December 2023, Great Wall Motor sold 112,502 new vehicles, up 45.27% year-on-year, including 29,858 new energy vehicles (including new energy commercial vehicles), up 168.97% year-on-year, and 33,476 overseas sales, up 64.94% year-on-year, exceeding 30,000 units per month for five consecutive months. Benefiting from the adjustment of product structure, Great Wall Motor's terminal sales continued to improve, and terminal deliveries increased to 138,410 units in December 2023, the highest monthly sales in 2023.
From January to December 2023, Great Wall Motor sold a total of 1,230,704 units, a year-on-year increase of 15.29%. Among them, the cumulative overseas sales of 316,018 units, a year-on-year increase of 82.48%, a record high! With the successful launch of more global strategic models, Great Wall Motor's overseas sales have exceeded 1.4 million units so far. In 2023, Great Wall Motor's new energy sales doubled, with a cumulative sales of 262,003 units, a year-on-year increase of 98.74%.
In 2023, Great Wall Motor's sales of models with more than 200,000 yuan will reach 225,767 units, accounting for 18.34%, an increase of 3.07 percentage points over the same period last year!
In 2023, Great Wall Motor will firmly adhere to the development path of intelligent new energy, improve the intelligent new energy product matrix, firmly adhere to the "ecological going global", and continue to provide high-quality products and services for global users. In 2024, based on a more complete forest ecosystem, Great Wall Motor will continue to be user-centric, adhere to long-termism, adhere to global development, and make full efforts to new energy and intelligence.
The five major brands have made full efforts to achieve intelligent new energy to achieve full scene and full category coverage
In 2023, based on the forest ecosystem, Great Wall Motors will have a full-category layout of the five major brands, both commercial and passenger, and popular models will be launched one after another, achieving full-scene and full-category coverage, and comprehensively developing intelligent new energy. The strong growth momentum has laid the foundation for Great Wall Motor's sustained and high-quality development in 2024.
Haval In 2023, the annual sales of the Haval brand will reach 715,188 units, a year-on-year increase of 16.00%, of which the annual sales of Haval New Energy will reach 77,461 units, a year-on-year increase of 648.56%. In 2023, the cumulative global sales of the Haval brand will exceed 9 million units, becoming the first Chinese SUV brand with global sales approaching 10 million. In the past 12 years, the Haval H6 has accumulated more than 4 million users worldwide.
As a global SUV expert, Haval will carry out the strategic expansion of the brand in 2023 and officially launch a new new energy product series. Relying on the world's first Great Wall Hi4 intelligent four-wheel drive electric hybrid technology, the Haval Thunder series and Haval Raptor models will be launched in 2023, and have won market praise and user recognition by virtue of their technological innovation advantages. The second-generation Haval Big Dog PHEV model quickly occupies the new blue ocean of the new energy light off-road market with the full-scene tide and wild lifestyle of "city, wild, and electric". The Haval brand has achieved phased results in the new energy era with a full range of SUVs including urban + off-road + light off-road.
Committed to "user-centric", in 2023, the Haval brand will make every effort to promote the implementation of new energy channels and create a better lifestyle experience for users that is "more than just a car". The Haval brand has quickly built an exclusive and independent new energy sales and service network, which is distributed in multiple sales regions and accurately radiates to all provinces, municipalities and autonomous regions across the country.
WEY brand In 2023, WEY brand sold a total of 41,602 units, a year-on-year increase of 14.35%. WEY brand uses Gaoshan + Blue Mountain to form the "Big Six/Seven Double Flagship", continues to consolidate the brand image of high-end intelligent new energy, wins the trust of the majority of Chinese families, and practices the brand proposition of "A Good Trip Begins with Wei" with actions. Based on the unique new energy MPV exclusive platform, changeable large space, aircraft carrier-level safety, luxury first-class cabin, electric four-wheel drive hybrid and other product advantages, it reshapes the unique new standard of MPV in the new energy era.
In 2024, WEY will continue to iterate on intelligent cockpit, intelligent driving, and intelligent electric hybrid technologies to bring more beautiful and pleasant travel experiences to Chinese families.
Tank sales in December 2023 17,312 units, cumulative sales in 2023 162,539 units, a year-on-year increase of 31.21%, of which the Tank Hi4-T model has sold a total of 33,993 units, and the Tank 300 has a total of 280,000 owners on the third anniversary of its launch. Up to now, the cumulative sales of the tank brand have exceeded 370,000 units, ranking first in China's off-road SUV sales for 36 consecutive months, and has become the first choice of new energy off-road vehicle users. In 2023, based on the "off-road + new energy" technical route and the off-road super hybrid architecture Hi4-T, the tank will lay out the off-road new energy family matrix, expand the use scenarios of off-road users, and become a new choice that takes into account urban and off-road, business and household, luxury and energy-saving.
ORA sold 10,026 units in December 2023, exceeding 10,000 units for eight consecutive months, with a cumulative annual sales of 108,518 units, a year-on-year increase of 4.35%. In 2023, ORA announced the "ALL IN Women's Track", exploring a high-quality development route with bottom-line thinking and long-termism, deeply cultivating the value of brand differentiation, and comprehensively advancing the brand 2.0 era.
Adhering to the concept of category innovation, in 2023, ORA will successively launch the 2023 Good Cat & Good Cat GT (Honor), 2023 Ballerina, and Lightning Cat Dark Night Edition, continuously promoting product upgrades according to user needs. As the only female new energy vehicle brand in the automotive field, the ORA brand has reached 446,000 users worldwide five years ago, becoming a unique existence in the 100-year history of automobiles.
In 2024, ORA will usher in a big year of products, and plans to launch a variety of new high-quality models such as A-class and C-class to achieve comprehensive coverage of the A0-class to C-class markets and bring more high-quality experiences to users.
Great Wall pickup trucks sold 16,032 units in December 2023, a year-on-year increase of 16.88%, and a cumulative sales of 202,330 units in 2023, a year-on-year increase of 8.46%, Great Wall pickup trucks have been the first in sales for 26 consecutive years, with a domestic terminal market share of nearly 50%, and one out of every two pickup trucks sold in China is a Great Wall. As the first Chinese high-end pickup truck brand to exceed 500,000 units, Great Wall Cannon has sold more than 10,000 units in 40 months, winning the top pickup truck sales in China for a second time.
In 2023, Great Wall Cannon will release China's first 6X6 super off-road platform, as well as China's first large-scale high-performance hybrid pickup PHEV based on Hi4-T, leading the era of "Pickup 4.0 All-Scenario Intelligent New Energy". The Great Wall Cannon continued to innovate in categories, and successively promoted the launch of a number of models such as the King Kong Cannon AT model, the 2023 Great Wall Cannon, and the Shanhai Cannon, further expanding the pickup truck category. At the same time, the user operation system of the Great Wall Cannon has been comprehensively advanced, forming a mountain and sea cultural system of mountain and sea camps, mountains and seas, and good things in mountains and seas, and comprehensively empowering users to cross mountains and seas.
Ecological overseas sales exceeded 300,000 units
In August 2023, Great Wall Motor's overseas sales exceeded 300,000 units for the first time, and then its monthly sales exceeded 30,000 units for five consecutive months. Behind the impressive performance is the support of the strength of Great Wall Motor's ecosystem, the result of 26 years of overseas long-term investment, and the trust and love of users for Great Wall Motor's active layout of high-value products and continuous improvement of service standards.
In 2023, the "ONE GWM" brand strategy will be launched globally, and under the guidance of the new strategy, Great Wall Motor will fully integrate its superior resources to comprehensively enhance the brand potential energy from the dimensions of product planning, communication efficiency, channel efficiency, and user service, becoming a new model for China's automobile ecology to go overseas, and leading the high-value brand image of China's automobiles.
Great Wall Motor's five major brands have all gone overseas, and a number of high-value intelligent new energy products such as Haval H6 New Energy, Tank 500 New Energy, Ora Good Cat, and WEY Mocha PHEV have successfully gone overseas to accelerate the layout. With a multi-category and multi-power combination to meet the needs of users and industrial policies in more markets around the world, the three models of WEY Mocha PHEV (Coffee 01), Latte PHEV (Coffee 02) and Ora Good Cat have obtained the European E-NCAP five-star certification. Great Wall Motor's car-making strength and brand growth rate have attracted global attention, withstood the test of the global market, and its influence in the minds of global consumers is increasing day by day.
In 2023, Great Wall Motor successfully held the Global Investor Conference, proposing to redefine a new standard for the success of Chinese auto brands going overseas with the advantages of the whole industry chain layout overseas, and the world's leading technical strength of intelligent new energy products has been highly recognized by more than 300 overseas dealers and investors from 32 countries and regions.
In the past year, Great Wall Motor's overseas localized production layout has accelerated, and has successively promoted the signing and production of new projects in Pakistan's KD plant, Ecuador's KD plant, and Malaysia's KD plant, and in Uzbekistan and other markets, Great Wall Motors has also worked with partners to actively promote localized production, and has embarked on a new route of "vehicle manufacturing + supply chain system" to go overseas.
In 2024, Great Wall Motor will unswervingly implement the new model of "ecological going overseas", open up more overseas markets, deploy more intelligent new energy products, create a new growth pole for overseas sales, promote the thickness and breadth of Great Wall Motor's global brand, and win the trust of global users with the ultimate experience and service.
The product structure continues to be optimized, and the company's operating performance develops steadily
In the 34 years since it built cars, Great Wall Motors has always adhered to the concept of long-termism and high-quality development. In 2023, in the face of a complex competitive environment, Great Wall Motor chose to achieve steady development in sales and operating performance "not at the expense of the healthy development of the enterprise".
In 2023, Great Wall Motor's intelligent new energy models will be launched one after another, and overseas markets will continue to expand, boosting the proportion of high-value models. From January to December, Great Wall Motor's sales of models with more than 200,000 yuan totaled 225,767 units, accounting for 18.34%, an increase of 3.07 percentage points over the same period in 2022!
On November 25, 2023, Great Wall Motor's first high-end off-road manufacturing base, Great Wall Motor's Jingmen Plant, rolled off the assembly line with 100,000 vehicles per year, which is not only a confirmation of Great Wall Motor's strength in developing the high-end market, but also a milestone for Chinese auto brands.
Corresponding to Great Wall Motor's continuous exploration of high-end and high-quality development, Great Wall Motor's business performance has continued to improve, and its profitability has continued to improve. In the first three quarters of 2023, Great Wall Motor's revenue will be 20.939 billion yuan, 40.933 billion yuan and 49.532 billion yuan respectively, achieving stepwise and continuous growth. In the first three quarters of 2023, Great Wall Motor's net profit attributable to the parent company was RMB4.995 billion, achieving continuous quarter-on-quarter growth, and the net profit deducted from non-attributable to the parent company in the third quarter was RMB3.058 billion, creating the best in history. In 2023, the price of Great Wall Motor's bicycles will increase from 132,000 yuan in the first quarter to 136,800 yuan in the second quarter, and 143,600 yuan in the third quarter, an increase of 6,900 yuan month-on-month and 12,000 yuan year-on-year. We are committed to globalization, embrace new energy, and adhere to long-termism and high-quality development.
In 2024, Great Wall Motor will continue to take forest ecology as the support, the global map as the territory, and the product as the thrust, comprehensively develop the new energy market, build global brand influence, accelerate the advanced development of the enterprise, and start a new journey in 2024!