After more than ten years of development, smart phones have changed from the competition of configuration and cost performance to the competition of brand influence and technology.
For example, Huawei's mobile phones are full of black technology, from the HarmonyOS system to the self-developed Kirin chip, from the world's leading 5G technology to the world's unique satellite call function. It is precisely because Huawei mobile phones have enough scientific and technological achievements that Huawei mobile phones are on sale.
The A series chip and IOS system of the iPhone are also high-tech products, but the lack of innovation of the iPhone in recent years has been complained by the majority of consumers. Even so, the iPhone has achieved good sales with the world's No. 1 brand influence.
On the other hand, the situation of domestic Xiaomi mobile phones is far inferior to Huawei, iPhone, because the brand influence and scientific and technological achievements of Xiaomi mobile phones are not as good as Huawei, iPhone, even if the configuration and price of Xiaomi mobile phones are advantageous, but its sales are not as good as Huawei, Apple. If it weren't for the suppression of Huawei mobile phones, it is estimated that the sales of Xiaomi mobile phones may fall to the freezing point, and it will be difficult to rank among the top three mobile phone sales in the world.
Like Xiaomi phones, OPPO phones are facing the same situation. In the early years, OPPO mobile phones relied on a large number of advertising, as well as the advantages of charging and taking pictures, and their sales remained high, and they were still above Huawei and Xiaomi.
With the rise of Huawei mobile phones, the majority of users began to pay attention to mobile phone technology and brand influence, so far oppo mobile phone sales are not as good as before, and it is difficult for its flagship machine to compete with Huawei and iPhone, such as the OnePlus 12 launched by OPPO's OnePlus.
The OnePlus 12 is the flagship model released by the OnePlus brand in December 2023, and in terms of product power, the OnePlus 12 is slightly better than the Huawei Mate60Pro+. Let's take a brief look at the advantages of the OnePlus 12.
The OnePlus 12 is equipped with Qualcomm's latest Snapdragon 8 Gen3 chip, which has a process technology of 3nm and is currently the most powerful mobile phone chip. In terms of taking pictures, OnePlus 12 uses four high-quality cameras at the front and rear, equipped with Hasselblad full-focal length image technology, 120x digital zoom, and supports OIS optical image stabilization.
In terms of battery life, the OnePlus 12 uses a 5400 mAh battery that supports 100W wired fast charging and 50W wireless fast charging. It is worth noting that OnePlus 12 uses BOE's top OLED screen, the screen is a curved screen design, the screen quality is2K, and the visual effect is not inferior to Samsung's top screen.
In terms of details, OnePlus 12 is also more thoughtful, with self-developed rain touch technology, bionic shock motor Turbo, etc. In terms of detailed experience, OnePlus 12 has an experience that is not inferior to Huawei's mate60 series and iPhone15 series. For the memory version, OnePlus 12 also provides a 1TB memory option, which can be regarded as establishing the status of OnePlus 12's high-end flagship.
Because OnePlus 12 is 300 yuan more expensive than the previous generation OnePlus digital series, and OnePlus 12's product influence and self-developed technology are not as good as Huawei's and Apple's mobile phones, OnePlus 12's sales are not as popular as Huawei's and Apple's flagship phones.
Now OnePlus 12 has reduced the price in disguise, users have a mobile power supply after buying OnePlus 12, and there is a 50 yuan red envelope to receive after the order, which is considered to be below the issue price.
Objectively speaking, OnePlus 12 is a good mobile phone, and the starting price of 4299 yuan is also in line with its product strength, but the concept of domestic users buying mobile phones has changed, and brand influence and self-developed technology have become the preferred factors for users to buy high-end machines. In this way, OPPO still needs to work branding.