Author | Mia
"Family, let's just say, the Mango New Year's Eve party has given enough surprises. ”
On the evening of December 31, seven New Year's Eve parties were sung one after another, among which "2023-2024 Hunan Satellite TV Mango TV New Year's Eve Party" (hereinafter referred to as the "New Year's Eve Party") dominated the list on social media, and topics such as "Jolin Tsai's 18-minute full open mic breath is super stable" sparked heated discussions on the whole network, with the highest rating breaking 2 and ranking first in satellite TV, with a market share of 11.5066%.
In addition, as the spokesperson of China Mobile's dynamic zone mango card, the teenagers are full of presence, and join hands with the dynamic zone mango card to send a large number of surprises and blessings, and some fans are excited to say that "the dynamic zone mango card will continue forever".
How to say goodbye to the old and welcome the new year's Eve node, stir up the strongest voice of the youth trend, poke the hearts of young people, and demonstrate the correct way to upgrade user rights and interests and integrate innovation with "entertainment + technology".
The privileged strength of the night is a favorite fan, and it has to be a mango card in the dynamic zone "can play"
"Mango card in the dynamic zone, there is no limit to youth!"
At the "New Year's Eve Party" a few days ago, surprises and screams continued, and the stacked BUFF privileges of "rights and interests trench upgrade + exclusive welfare pet fans of celebrity spokespersons" of Mango Card in the dynamic zone interpreted what it means to be a powerful pet fan, and also made its image of "playing" deeply rooted in the hearts of the people.
In addition to delivering New Year's gifts in the live broadcast room, a letter reading session was also arranged, taking everyone to get close to the stage and revealing the behind-the-scenes story, so that users could immerse themselves in the ultimate happiness of "idols walking in front of them".
The privilege of "first-row viewing" has extended from online to offline. A check-in point was set up outside the event, and the users who had previously won the "'New Year's Eve Party' Admission Qualification + Double Machine Wine" were arranged in the first row of the "New Year's Eve Party", and they had a lot of rights and interests such as punching in.
In addition, this year's New Year's Eve Super Mango Box has been upgraded on the basis of previous years. New Year's mango box, open at 0 o'clock, new smartphones or handwritten blessings of the Times Youth League must be one of them.
In addition to the surprise of "physical gift", the surprise value of "emotional resonance" is also full.
Users who successfully made an appointment on the official WeChat in advance received the first surprise call of the New Year from the Times Youth League at 10 a.m. on January 1, and the "exclusive blessing" shortened the distance between stars and fans, and went to a beautiful New Year together in the warm greetings of idols.
Looking at the above privileges, the dynamic zone mango card takes into account both material and spiritual, and the online and offline scenes are connected in an all-round way, so that dopamine continues to soar. The overall gameplay has strong characteristics of being young and trendy, good at liveliness, strong interactivity, linkage with popular post-00 idol groups, and empowering the brand image with star effect, so it has become the favorite of many Generation Z users.
There is no limit to the benefits of the Mango Card in the dynamic zone: to be the youth companion of Generation Z
In addition to the New Year's Eve benefits for each person, the mango card in the dynamic zone on weekdays also continues to refresh the benefits: exclusive drama highlight tidbits, exclusive perspective of variety shows, dual-platform members, artist video ringtones + surprise calls, birthday wishes, and get spokespersons and IP peripherals through the "Moon Moon Mango Box", variety show tickets, etc.
In fact, every month's "Mango Box" is full of benefits, such as "Overcoming Thorns Season 3", "Riding the Wind 2023", "Endless Sound of Life: Treasure Island Season", Hunan Satellite TV's "Mid-Autumn Night" and "2023-2024 Hunan Satellite TV Mango TV New Year's Eve Party" tickets, etc., can be opened on the 5th of each month.
The root of the unlimited welfare is that the dynamic zone "knows the young people best". Turning the clock back to 2003, Jay Chou's "My Territory" and "Dynamic Zone" were once the youth memory symbols of the post-80s generation. After 20 years, the dynamic zone is still the favorite youth companion of Generation Z.
The dynamic zone has always insisted on "playing together" with young people, from e-sports to hip-hop dance festivals and music festivals, it has never been absent.
The Mango Card in the Dynamic Zone is tailored for users to create personalized rights and benefits such as artist video secretary, artist dynamics, and artist cloud disk collection, so that the mobile phone number card can be transformed into an artist rights VIP card to realize the upgrade of the interactive experience of star fans.
The dynamic zone mango card has become a "network in the entertainment industry", taking every user directly into the circle
Just ask, what boy and girl don't want to have a "network in the entertainment industry" friend - take you to meet the person you want to meet......
And the dynamic zone mango card can be described as such a "network of people in the entertainment industry" that accompanies and is within reach.
Taking this "New Year's Eve party" as an example, it brought users the exclusive rehearsal Reuters of the Times Youth League and the beautiful moments of the stage, the stage where many elements such as float parades, singing and dancing were combined, which can be called an audio-visual feast. Those informal but sincere moments, the childish and stubborn and serious faces of young peers, deeply moved fans.
This isn't the first time the Dynamic Zone Mango Card has brought "behind-the-scenes surprises". "Wide connections" is inseparable from the rich resources and experience of deeply cultivating the entertainment industry and promoting the integration of content technology over the years, as well as its deep understanding of young people and circle culture.
For example, the first exclusive customized variety show "One Hour Agent" of Mango Card in the dynamic zone was launched on July 16 last year, and the 60-minute itinerary of the artist guests was exclusively arranged and recorded, and the topics discussed in the program, funny quizzes, and challenge tasks can be provided by users;
The selected users can perform themed short films with artists, broadcast them in popular variety shows, and enjoy exclusive close-ups in the same frame, the above personalized experience is in the heart of Generation Z's "love new things", in addition to artist fans, it also attracts young people who are interested in the filming process of film and television variety shows.
As mentioned above, the "Dynamic Zone 20th Anniversary Music Festival and Dynamic Zone Mango Card User Scale Exceeding 10 Million Celebration" lottery will give away the 2024 Mango TV annual variety show admission qualifications, "2023-2024 Hunan Satellite TV Mango TV New Year's Eve Party" admission tickets and other gifts, which are also a concrete embodiment of allowing users to stand in the C position and share "entertainment industry connections". This "New Year's Eve party" also gave away benefits. According to official information, tickets for the recording of "The Sound of Life" are also being drawn.
Its "network" is still expanding and deepening, providing a new immersive experience perception for young user groups.
"The latest quirky lifestyle experience is at the Mango Card in the Dynamic Zone. Popular among young people, the dynamic zone mango card is far more than a communication and entertainment tool, but also a friend who provides emotional care and companionship, and a rare "entertainment industry network". You may wish to look forward to the next benefit upgrade of the Mango Card in the Dynamic Zone.