In China's tea market, with the development of the tea industry in recent years, more and more tea companies have begun to emerge, in this case, listing has gradually become the first choice of tea companies.
1. Gu Ming and Mixue Bingcheng submit the table on the same day?
According to a report by DONEWS, Gu Ming Holdings Co., Ltd. (hereinafter referred to as "Gu Ming") submitted a prospectus to the Hong Kong Stock Exchange, and the sponsors are Goldman Sachs and UBS. According to the prospectus, Gu Ming is an industry-leading, fast-growing Chinese ready-made beverage company, committed to providing consumers with fresh, delicious, consistent and affordable high-quality products. By the end of 2023, Gu Ming has more than 9,000 stores. In 2023, Gu Ming stores will sell 1.2 billion cups of ready-made beverages, with a GMV (merchandise sales) of more than 19.2 billion yuan.
According to the CIC report, in terms of merchandise sales (GMV) and number of stores in 2023, Gu Ming is the largest mass freshly made tea shop brand in China (10-20 yuan price range), and the second largest ready-made tea shop brand in China in terms of total price range.
Just when everyone paid attention to Gu Ming, another tea giant also came down, this is Mixue Bingcheng, on the same day that Gu Ming handed over the table, Mixue Bingcheng also handed over its own listing application, Mixue Bingcheng said in the prospectus that the company is a focus on providing consumers with a unit price of about 6 yuan (about 1 U.S. dollars) of high-quality and affordable freshly made fruit drinks, tea, ice cream and coffee and other products. As of September 30, 2023, it has developed more than 36,000 stores through the franchise model, covering 11 countries in China and overseas. In the first nine months of 2023, the store has achieved a total of about 5.8 billion cups. According to the CIC report, it is the No. 1 beverage company in China and the No. 2 in the world in terms of the number of stores as of September 30, 2023 and the number of drinks produced in the first nine months of 2023.
Second, how many volumes are there in the tea market?
In the face of Gu Ming and Mixue Bingcheng's same-day delivery, people can't help but wonder what we should think about this matter?
First of all, in recent years, with the development of China's economy, tea consumption has begun to grow rapidly. This is mainly due to the consumer's desire for a healthy lifestyle and the demand for fresh, unique and personalized products. As a beverage that can not only meet the needs of taste, but also provide health benefits, tea has gradually become popular among consumers. According to statistics, the size of China's tea market has exceeded 100 billion yuan, and it continues to grow at a double-digit rate every year. This huge market potential has attracted many enterprises to enter, forming a highly competitive tea market.
Secondly, the two tea giants, Gu Ming and Mixue Bingcheng, submitted their applications for listing on the same day, which is undoubtedly a very key event in the development of the tea industry. This not only reflects the strategic intention of the two brands to seek capital operation to achieve faster development after long-term accumulation, but also marks the beginning of China's new tea beverage field to fully enter the capital market, through listing to broaden financing channels, enhance brand image and enhance the competitiveness of the industry. Listing can not only bring abundant financial support for product research and development, store expansion, supply chain optimization, etc., but also further standardize enterprise management and improve operational efficiency, so as to occupy a favorable position in the increasingly fierce market competition.
Third, in the face of the increasing involution of the tea track, the competition between enterprises has entered a white-hot stage. On the one hand, the homogeneous products in the market are serious, and various brands have launched fierce competition in price, quality, service and marketing strategies in order to compete for market share, which makes the overall profit margin of the industry squeezed; on the other hand, consumers' expectations and demand for tea drinks are also rising, forcing companies to continue to innovate and invest a lot of resources in product research and development and market education. This phenomenon of excessive competition has, to a certain extent, consumed the innovation potential and long-term development ability of enterprises.
Fourth, in this context, listing is not the end of tea enterprises, but a new starting point. For Gu Ming and Mixue Bingcheng, they need to pay more attention to brand building and market expansion after listing, and constantly innovate and improve product quality and service levels. At the same time, it is also necessary to strengthen internal management and team building to improve the overall competitiveness of the enterprise. Only in this way can we stand out in the increasingly involuted tea beverage track and achieve sustainable development.
In addition to Gu Ming and Mixue Bingcheng, there are many other tea companies that are also actively seeking listing opportunities. No matter which company successfully goes public, it needs to think carefully about how to stand out in this highly competitive market. In this process, enterprises need to focus on long-term planning and strategic layout, continuously expand market share and improve brand influence, only in this way can they truly survive.