The performance of 37 listed Japanese game companies: 22 increased month-on-month, and the publisher of "Horse Racing Girl" returned to the king

July ~ September 2023 is the 14th quarter after the outbreak of the new crown epidemic. Starting May 8, 2023, the new coronavirus has been classified as a "Category 5 infectious disease" in Japan. After more than a quarter of transition, the Japanese game market has officially returned to normalcy, during which TGS 2023, Japan's most important industry event, was successfully held, and its popularity was unprecedentedly high.

Judging from the performance of the overall financial report, 7~9 months are significantly better than 4~6 months, but there is also a phenomenon of differentiation. Some game companies that have previously received dividends from the home economy have been affected by their performance to a certain extent.

This article summarizes the financial reports of 37 listed game companies in Japan for the period of July~September 2023. Among them, the financial report data of Ateam, gumi, Appirits and coly are based on the figures for the period of August ~ October 2023, and the figures for June ~ August 2023 are used for cave and Wonder Planet. CyberAgent (CA) only counts the results of the gaming business.

37 game companies, according to operating income from high to low

The arrangement is shown in the following figure:

Akatsuki "超跌反弹";新作持续大麦,CA王者归来

From the perspective of revenue in this quarter, as many as 22 of the 37 companies achieved quarter-on-quarter growth, and 15 companies declined quarter-on-quarter, which is relatively optimistic.

Akatsuki was the only company to double its revenue sequentially in the quarter, up 120.3%. However, this is also partly "attributed" to the sluggish revenue of the company in the previous quarter or even fell into a loss. In July ~ September, with the help of the launch of the main product "Dragon Ball Z Burst War" in the global market, the revenue soared. At the same time, the new game "Lace Leliana's Atelier" (published by Koei Tecmo) was launched on September 23, ranking quite well, and also had a positive effect on the performance of the quarter. Therefore, Akatsuki's performance in the next quarter is worth looking forward to.

Coincidentally, the performance of CA's gaming business is almost a copy of Akatsuki. In the previous quarter, revenue plummeted and even fell into a loss, which made a significant increase in revenue in July ~ September. In terms of products, the revenue of the main product "Horse Racing Girl" has improved, and on the other hand, the new game "Final Fantasy 7: Eternal Crisis" developed by subsidiary applibot and published by SquareEnix has also been released globally in September, and the results have exceeded expectations. It is worth noting that Final Fantasy 7: Eternal Crisis was nominated for TGA 2023 Best Mobile Game along with Honkai: Star Rail and Monster Hunter Now. In addition, "Spell Return to Phantom Night Walk", which was launched in November, is quite playable, and CA's performance is expected to continue to improve in the next quarter.

Among the game companies with large revenue scale, Nexon performed well, and the top 6 traditional console games (Wannan, Sega Samei, SE, KONAMI, CAPCOM, and Koei Tecmo) increased revenue across the board except for CAPCOM. Among the 13 listed game companies with revenues of more than 10 billion yen in the quarter, only four were CAPCOM, Gungho, GREE and Bushiroad, which saw a sequential decline.

In July ~ September 2023, Nexon's revenue increased by 27.3% month-on-month and operating profit increased by 67.7% month-on-month. According to the data, its revenue in the South Korean market accounted for 63%, the Chinese market accounted for 20%, while the United States, Europe and Japan accounted for only 7% and 3%, respectively. Key factors driving growth include:

MapleStory has performed well in the Korean mobile gaming market, with a major update in July and a major event in September driving both active users and revenue, and EA SPORTS FC ONLINE is doing well after the rebranding, while mobile, Azure Files, MapleStory M, Wars of Prasia, Dungeons & Warriors mobile and HIT2 are all in full swing.

In the Chinese market, the July summer version update of "Dungeons & Warriors" on PC and the update of the National Day file both received results. The mobile game "Maple: The Legend of Maple" and "Azure Files", which were launched in August, have outlined new blood.

In North America and Europe, Nexon's subsidiary Mintrocket developed Dave the Diver had a positive performance, selling more than 1 million copies soon after its release.

CAPCOM's revenue fell by nearly 30% quarter-on-quarter, because the sales explosion period of the first quarter (4~6) after the release of the classic fighting IP "Street Fighter 6" on June 2 has passed, but judging from the comprehensive performance of the first three quarters of the fiscal year, there is no need to worry too much.

In terms of Gungho, "Wisdom Dragon Maze" is relatively stable, but the performance of the "Ragnarok" IP mobile game under the subsidiary Gravity has declined, especially "Ragnarok Origin", which has made a huge contribution to the performance in the previous quarter. At present, "Ragnarok Origin" has obtained the version number in the Chinese market ("Ragnarok: Love Like First Seen"). If the product can achieve the same results as "Ragnarok: Guardian of Eternal Love" after its launch, it will undoubtedly bring a considerable revenue increase to Gungho.

The sequential decline in revenue was most pronounced in CAVE. As a result of the completion of the acquisition of Deluxe Games, co-developer of Monster Pinballs, the consolidated CAVE revenue in the first quarter of fiscal 2023 more than eightfold compared to the same period last year. But the bad news is that once "Monster Pinballs" is affected by seasonal factors and causes revenue to decline, then it will also deeply affect Cave's performance. Considering that there is a time lag between cave's earnings period and Mixi's earnings period, MIXI's performance in the first quarter will be a preview of cave's earnings in the future.

Square Enix is back on track with FF mobile games, and some corporate profits have skyrocketed by 57 times

In terms of operating profit, there was little difference from the previous quarter, with 19 of the 37 listed game companies increasing their profits (including narrowing their losses) and 18 companies seeing a decrease in profits.

MORE EXAGGERATEDLY, THE COMPANIES COLOPL, KAYAC AND DRECOM HAVE SEEN A MAGICAL QUARTER-ON-QUARTER INCREASE OF 2,338.9%, 1,347.8% AND 5,700% RESPECTIVELY DUE TO THE LOW OPERATING PROFIT IN THE PREVIOUS QUARTER. There are definitely not a few companies like Japan that often play "V-shaped reversal".

IN THE CASE OF COLPL, THE COMPANY'S OPERATING PROFIT INCREASED BY MORE THAN 20 TIMES MONTH-ON-MONTH, BUT FELL BY 35.5% YEAR-ON-YEAR. Officially, the two main products "Dragon Quest Walk" and "White Cat Project" successfully held an anniversary event during the 7~9 months, achieving a significant month-on-month increase in revenue, but with the passage of the life cycle of "White Cat Plan" and "White Cat Tennis", compared with the same period last year, revenue and operating profit have declined.

As one of the giants, Square Enix's operating profit also increased by more than 300% month-on-month, but it is much more normal compared to the previous three. In the HD games segment, new titles such as Final Fantasy 16 and Final Fantasy 1-6 pixel remastered for PS5 boosted profits. On PC and mobile, Dragon Quest Champions and Final Fantasy 7: Eternal Crisis have also made significant contributions.

11 companies maintained losses in a single quarter, and the loss rate of midstream and downstream enterprises was high

The number of loss-making companies in this quarter was 11 out of 37 businesses, the same as the previous quarter. We have lost count of the number of loss-making companies in the Japanese market for several consecutive quarters.

There are 2 companies that have turned losses into profits month-on-month, which are also CA and Akatsuki, and 2 companies that have turned into losses, namely A-team and Aeria.

Among them, Aeria's content business fell into a downturn due to the decrease in revenue from existing game products and the increase in new product development expenses (the company's three major businesses are: IT service business, content business, and asset management business). Its subsidiaries Liber and Cybird have certain advantages in female-oriented game content, such as the market performance of the development mobile game "A3!". However, due to the fact that the demand for games among women in Japan is in a tepid state, and there are no blockbusters that can support the scene, the ceiling of Aeria is not much higher.

Gumi's loss widened to 1.328 billion from 642 million in the previous quarter, which is also worrying. The upfront investment costs of the new two-dimensional battle flag "Aster Tatariqus (アスタータタリクス)" and "Phantom of Slaughter" blockchain games are swelling. Although "Aster Tatariqus" sold very well, and even added a large world map that can be explored, and the script story was called the category ceiling, it is a pity that the product did not meet expectations after its launch, which means that the subsequent performance pressure is put on "Phantom of Killing Alternative Imitation", which is expected to be released in early 2024. This beautiful girl placement blockchain game also has a good appearance, and it has also opened a pre-login, as for whether it can be a lifesaver for Gumi, it still needs to see the performance after the official launch.

The 37 game companies are classified according to the increase or decrease in operating income and operating profit as follows:

(16:16)Ne hereasy Square ENIX.䉉CyberAence DENA./COLOPL.Akatsukiʹ

增收减益（6）：世嘉飒美、Mixi、光荣特库摩、Aiming、gumi、Wonder Planet；

减收增益(3):Mynet、IMAGINEER、altplus;

减收减益(12):CAPCOM、GungHo、GREE、Bushiroad、A-team、Aeria、BOI、cave、东京通信、VOLTAGE、Mobile Factory、MOBCAST;

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