The Football Association officially announced! The new season of the Chinese Super League resumes naming rights, and fans: the order changes overnight
The much-noisy policy of abolishing gender-neutral names has now finally been decided, and the Football Association finally did not resist the pressure, tossed around and changed it back. Lifting a stone to shoot yourself in the foot, this is the best description of the Football Association's policy in recent years, when survival is a problem, the so-called principles and ideals can only be a joke. Recently, the Football Association has officially announced a number of new policies, the most notable of which is the relaxation of foreign aid quotas and the regulations on the naming of clubs. Among them, from the title, to the neutral name, and then to the title, it can be said that it profoundly and vividly interprets the characteristics of the Chinese Football Association.
At the beginning, Chen Xuyuan's team promoted the gender-neutral name policy with a purpose that is now difficult to explain, which caused strong doubts at the time, in fact, the reason for the opposition is very simple and sufficient, that is, our football environment does not allow and is not suitable for this way of operation. Our professional league started very late, many teams have a very short history, and they have no ability to pay for their own profits and losses, and the biggest role of the neutral name is not to enhance the so-called heritage and fan cohesion, but to let the sponsors run away directly, and no one will make a money-losing deal.
After several years of tossing, the Chinese Super League has been completely lonely, the quality and quantity of foreign aid are not the same as at the peak, and whether many teams can survive is also a problem. Just like what many multimedia people said, the essential purpose of this is to keep the club alive, but on the other hand, it is like another kind of media voice, which has been spinning in the same place, and the policy has been tossed back for a few years. But there is no way, if you don't take measures at this time, then the wait for most teams will not be able to pay wages, and the worst will disappear directly.
In fact, the previous Chinese Super League's Jinyuan football is behind the real estate companies to get started, think about the Evergrande, Suning and other teams are so high-spirited, but with the thunderstorm of these real estate companies, the Super League teams have also begun to have problems, according to statistics, dozens of teams have disappeared in the past few years. This time, the Football Association lifted the restriction on neutral names, and many teams must be unable to bear it, and everyone wants to have sponsors to pull it, if the sponsors are not named, the operation of the Super League will definitely be getting worse and worse.
So will the abolition of gender-neutral names do a little bit? The answer is yes, at least it will give some confidence to some sponsors who were hesitant to invest. It's just that what is the point of such repeated tossing? Could it be that at the beginning, no one thought that the Chinese football environment was so poor, and a neutral name was equivalent to directly destroying the ecology of this league?
The restoration of naming rights and the liberalization of foreign aid policies, to a certain extent, can improve the level of the Chinese Super League, but also stimulate the flow of players, in any case, the Football Association's new policy most fans still support, I hope that next season's Chinese Super League can give fans a refreshing feeling.