In the mobile phone market, brand image and product performance have always been important considerations for consumers. In the past, there was a saying: "Low-end don't buy Honor, high-end don't buy Xiaomi", and now this sentence has become "Low-end don't buy Huawei, high-end don't buy Xiaomi", after all, Glory is not worth mentioning at present. However, with the continuous innovation and efforts of mobile phone manufacturers, the status of Huawei and Xiaomi has changed slightly in the minds of users.
As a giant in the field of communication technology, Huawei has a strong official background and technical support behind its entry into the mobile phone market. The hardware configuration and performance of Huawei phones have always been highly praised, especially in the high-end market. For example, the Mate 40 Pro excels in terms of performance and photography, but its price is correspondingly higher, around 6,000 yuan or more.
Xiaomi, on the other hand, has always been known for its cost performance. In the low-end market, the Redmi series has always occupied a large share. In the high-end market, the Xiaomi 12 series launched by Xiaomi in recent years has gradually matured, and the performance is satisfactory. For example, the Xiaomi 12 Pro is equipped with a Qualcomm Snapdragon 8cx Gen 2 processor, which supports a 120Hz refresh rate, and the price is relatively close to the people, about 5000 yuan.
One of the reasons why wealthy people are more inclined to buy Huawei phones is the authoritative image of their brand. The Mate series and P series are highly competitive in the high-end market, and the Pro and above models are more specified. However, in the low-end market, such as the nova 8 SE, despite the relatively high price (about 2,500 yuan), it still receives some purchasing power.
In contrast, Xiaomi has formed a comprehensive market layout through multi-brand strategies such as digital series and Redmi series. The Redmi Note series has been performing strongly in the low-end market, such as the Redmi Note 10 Pro, which is cost-effective, with a price of about 1500 yuan. In the high-end market, the Xiaomi 12 series has gradually won user recognition, such as the Xiaomi 12, and the balance of performance and price is more favored by users, about 4000 yuan.
In the course of Xiaomi's development, Xiaomi's high-end models before the 12 series encountered some difficulties, and the exploration of the high-end market was once difficult. Although the configuration can be full, when building a high-end machine, it is faced with constraints such as tension and the first chip, which leads to the immaturity of some models, especially on the Xiaomi 11.
However, starting with the Xiaomi 12 series, Xiaomi's high-end models have gradually matured. From the Xiaomi Mi 13 to the Mi 14, Xiaomi's performance in the high-end segment is increasingly satisfying. At the same time, in the low-end market, Xiaomi has closely locked in the user group through the Xiaomi brand and the Redmi brand, from 100 yuan to 1,000 yuan machines, and then to 2000 yuan, 3000 yuan and other price points, Xiaomi models are diverse and sell well.
Huawei, represented by its Mate series and P series, has a strong performance in the high-end market, especially for models above Pro. These models not only make a breakthrough in performance, but also win the recognition of users in terms of brand reputation. However, Huawei's nova series and Changxiang series have compromised on configuration compared to high-end models, and the price is relatively high, but they are supported by the HarmonyOS system, which brings a good user experience.
In the past, Honor, as a sub-brand of Huawei, had high purchasing power and reputation in the low-end market, but since independence, Huawei's models in the low-end market have lost some advantages. In contrast, users who are looking for value for money are more inclined to choose models from brands such as Redmi, Zhenwei, iQOO, OPPO, vivo and OnePlus.
However, Huawei's nova series still retains strong purchasing power. For example, after the return of Kirin chips, the Huawei nova12 series performs well in terms of configuration and performance, especially the Ultra version, and the price premium is not high. While the Pro, Standard and Vitality versions are relatively more premium, the nova SE series is more low-end.
To sum up, the competition in the mobile phone market is fierce, and the balance between brand and performance has become the core of user choice. Huawei still has a strong presence in the high-end market, while Xiaomi continues to improve its comprehensive capabilities through a cluster strategy. When choosing a mobile phone, consumers should consider a combination of personal needs, budget and brand characteristics to find the most suitable mobile phone for them. The brand impression of the mobile phone is only a small part of it, and it is more important to integrate it into the actual needs and get a good user experience.