Source: Photo.com
At 20:30 on December 31, 2023, at the "Spring Cocoon" Stadium of Shenzhen Bay Sports Center, Luo Zhenyu, the founder of APP, held a New Year's Eve speech of "Friends of Time". The theme of this year's New Year's Eve is "What makes my eyes shine", and Luo Zhenyu shared 20 "ways to corporate success" that night, such as specific cases such as Jumping Sea Bar and Aranya.
On January 2, 2024, according to Weibo big V, Luo Zhenyu's attendance rate at this year's New Year's Eve speech was less than 1/3, "Everyone really has no money in their pockets to recharge their faith."
In the afternoon of the same day, Luo Zhenyu responded in the circle of friends that the above news was a rumor. He posted a photo of the crowd at the scene, and said, "Expressing this matter is for those who can listen."
According to ticketing information, the main venue of Luo Zhenyu's New Year's Eve speech in 2024 is in Shenzhen, and there are also 4 sub-venues across the country, with tickets divided into four levels: 980 yuan, 1680 yuan, 2980 yuan, and 4680 yuan, of which 4680 yuan is the infield stall. It is worth mentioning that 37.715 million people watched the live broadcast of this New Year's Eve speech on Douyin, and 2.2 million views were also received on Douyin.
It is reported that Luo Zhenyu's New Year's Eve speech began in 2015, and Luo Zhenyu once said: The New Year's Eve speech will be held for 20 consecutive years, and this year is the 9th. According to the prospectus of the parent company, from 2018 to 2021, the ticket revenue of the four New Year's Eve speeches was 8.79 million yuan, 9.04 million yuan, 12.09 million yuan and 6.06 million yuan respectively, with a cumulative total of 35.98 million yuan.
2016 is known as the first year of China's knowledge payment, and since this year, platforms such as Zhihu, Get and Himalaya FM have successively launched knowledge payment platforms, and the number of knowledge payment users has also grown rapidly since this year. After several years of development, the knowledge payment industry in mainland China has formed a relatively mature industrial chain as a whole, and the major mainstream knowledge payment platforms have gradually had a relatively stable profit model and their own head products. At present, knowledge payment companies can be divided into knowledge e-commerce, community live broadcast, third-party support tools, social Q&A, lecture courses, paid documents, content rewards, offline appointments, etc.
In recent years, national policies such as the Notice on Strengthening the Copyright Management of Online Literary Works and the 13th Five-Year Plan for Copyright Work have been promulgated one after another. According to iiMedia Information's survey, 88.8% of the respondents have purchased knowledge payment products, among which the purchase of paid documents and articles is one of the important sectors of knowledge payment content.
Li Lufei, founder of True Insight, said that the key to knowledge payment is "content innovation ability + continuous service ability". A professional content platform will help users integrate top knowledge providers, and the platform is equivalent to providing intermediary services for knowledge gainers, replacing them to screen and organize knowledge content. The changes that have taken place in the Internet knowledge economy are not knowledge, but forms, products and services. "The traffic bonus period has passed, and the bigger problem facing the industry is how to retain users with high-quality content. Every content platform should find a growth model that suits its own endowment, and in the future of knowledge payment, it still respects the development law that content is king. Li Luffy said.
Prospective Economist APP Information Group
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