"Why did young people abandon marriage and love websites", "Was the old godmother abandoned by young people", "Why did young people abandon QQ"...... The young people in the hot search on Weibo in 2023 seem to be always bound to the word "abandonment".
From the national delicacy Lao Gan Ma to the memories of youth Metersbonwe, they have all been included in the list of "abandoned" by young people. The topic of abandoning QQ has 440 million readers, and the couple space and penguin cute pets in youth memories have been hotly discussed again.
Taking stock of XXX abandoned by young people, you will find that those smash hit Internet celebrity products often fall to the "altar" the fastest. For example, Helens, known as the "nightclub Pinduoduo", once attracted countless young people with a bottle of 9.9 yuan of craft beer, but its 2022 financial report showed a net loss of 1.6 billion.
Among the categories of abandoned goods, food accounts for nearly half, and crayfish, which is known as the "correct way to open in summer", has been "abandoned" before young people can realize "crayfish freedom". Crayfish, which often cost hundreds of yuan, obviously does not meet the cost-effectiveness pursued by young people.
There may be many reasons for abandoning XXX, and the consideration of cost performance is put in the first place. The abandonment of newsstands and televisions is due to the changes of the times, the abandonment of takeaways, ice cream, and spicy strips is due to health considerations, and low-cost goods such as high-premium brands and diamonds are increasingly unable to cut the leeks of young people.
Compared with "buying, buying, buying", young people prefer "delicate picking". Borrowing a power bank must be returned after 59 minutes, without wasting a penny; tens of thousands of yuan of luxury goods can be bought, but 10 yuan of freight can not be out; high-end restaurants can eat, and will never spend money to buy extra paper towels.
As a result, many people suspect that young people who are budget-conscious seem to have the taste of old people? In fact, this is the awakening of the bloodline at a certain age. While young people are "abandoning", they are also constantly "starting".
"Young people are starting to buy groceries and cooking", "Young people are starting to rely on Chinese medicine to solve their emotional problems", "Young people are starting to pursue certainty...... Young people are also beginning to follow the example of their parents in managing their own lives.
Today's young people, who pay attention to health and spiritual consumption, are more sober than the older generation. In the Weibo topic of "young people abandon XXX", nearly 90% are material consumption, and this generation of young people is no longer willing to become material slaves. At the same time, national style, health preservation, and lifelong learning Xi have become the new keywords for young people in 2023, and they have gradually started Tai Chi and rolled up MBA.
Today, "Know" will talk to you about what young people in 2023 have abandoned and started.
Liu Yichen
Editor-in-charge: Liu Yunshan