At the beginning of the new year, various car companies have handed over their annual sales report cards. Although it has not yet been released, it is certain that BYD will become the sales champion of the Chinese auto market in 2023 with annual sales of 3,024,417 units and a year-on-year growth of 61.9%.
With annual sales of more than 3 million vehicles, BYD is not only a digital victory, but also a number of sales champions at different latitudes.
The brand sales champion in China's auto market, the sales champion of car companies in China's auto market, the sales champion of China's auto market group, and the sales champion of the world's new energy vehicle market are such proud achievements, which is an important milestone in the history of BYD's development, and it is also the highlight moment of China's own brands.
After 39 years, Chinese car companies won the championship
Since Volkswagen entered the Chinese market in 1984, the joint venture brand has firmly occupied a dominant position in the Chinese passenger car market.
During this period, the joint venture brand quickly seized the minds of Chinese consumers by virtue of its brand influence, strong product reliability, excellent technology and craftsmanship.
BYD's top poster
Today, China's auto market is undergoing major changes unseen in a century, and the rise of new energy vehicles and intelligent technologies has brought new opportunities and challenges to the market. With the changing needs and preferences of consumers, more and more local car brands are seizing the opportunity to emerge and continuously launch competitive products.
As a leader in new energy vehicles, BYD has made forward-looking judgments and abandoned the doubts of the outside world when the industry has not seen the future development direction of new energy vehicles, continued to deepen the technology of new energy vehicles, firmly developed pure electric vehicles and plug-in hybrid vehicles in the field of passenger cars, and realized the replacement of fuel vehicles in multiple market segments.
After ten years of grinding a sword, with the gradual introduction of industry-leading new energy vehicle technologies such as DM-i super hybrid, blade battery, Yi Sifang, and Yunlin, BYD responded to the doubts with an annual sales volume of 3.02 million, setting a record high for BYD's car sales, and surpassing the sum of the North and South Volkswagen in one fell swoop.
Song L
Seal DM-i
The completion of the multi-brand matrix accelerated the process of BYD's high-end and high-quality development
Today, BYD has formed a multi-brand matrix from home to luxury, from mass to personalized. The sub-brands Denza, Yangwang and Equation Leopard have been released one after another, accelerating BYD's high-end and high-quality development process.
The DENZA brand, which is positioned in the luxury market, will sell 127,840 units in 2023. In 2023, DENZA has accumulated a lot of experience, and the D9 won the MPV sales championship of the year in one fell swoop. The urban NOA function of the DENZA N7 will also be OTA in 2024, showing users the strength of "BYD Intelligence is in the first echelon".
DENZA N7
Both the Yangwang and Equation Leopard brands officially started delivery in November 2023 and have also achieved excellent market feedback. The first model, the Yangwang U8, achieved sales of 1,593 units in its first full delivery month, which not only refreshed the monthly sales record of its own brand million-level cars, but also officially entered the top 10 million-level car sales that have been monopolized by overseas auto brands for a long time.
The Leopard 5, the first model of the Formula Leopard brand, sold 5,086 units in its first full delivery month, changing the landscape of China's hard-core off-road circuits in one fell swoop, opening up a new channel that can be both urban and wild.
In 2023, the average monthly sales of BYD Han will be nearly 20,000 units, and the average monthly sales of BYD Tang will exceed 10,000 units. The cumulative sales volume of Han and Tang flagship exceeded one million, setting a new benchmark for the mainstream mid-to-high-end market.
Look up at the U8
Equation Leopard Leopard 5
Overseas markets are another major sales growth pole for BYD in 2023. In 2023, BYD exported more than 240,000 units, a year-on-year increase of 334%. Since BYD officially launched the "Passenger Car Overseas" in May 2021, BYD's new energy vehicle footprint has spread to 59 countries and regions including Japan, Germany, Australia, Brazil, and the United Arab Emirates.
The influence of the world's No. 1 sales volume and the overall leading strength of technology have made BYD recognized and supported by overseas leading dealers, accelerating the pace of BYD's global development.
The BYD Seal is a finalist for the 2024 European Car of the Year
From 740,000 sales in 2021, to 1.86 million sales in 2022, and then to 3.02 million sales in 2023, BYD continues to refresh the sales record of China's auto market. It still maintains rapid growth despite high sales volumes, which is rarely seen among Chinese and even global car companies. BYD speaks with its achievements and runs out of the "acceleration" in the era of new energy vehicles.
In the first half of 2023, BYD became the first Chinese brand to enter the top 10 in world sales. Now, with the release of annual sales, BYD will officially surpass Suzuki Group at the end of 2023 and rank ninth in global sales.
From the top seller of new energy vehicles in China, to the top seller in China's auto market, and then to the world's top new energy vehicle sales champion, BYD has promoted the new energy transformation of the global automobile industry with its own development, helping to "cool the earth by 1°C", and making Chinese cars an excellent business card made in China.