During the New Year holiday, it has become a Xi for many people to invite friends to watch a movie together. Therefore, the competition for the Chinese New Year stalls every year is also very fierce.
This year, as many as 13 films will be released around the New Year, including "Goldfinger", "Sneaking", and "If You Are Honest Do Not Disturb 3", which have top superstars. Andy Lau and Ge You "reunited" for the New Year, and their memories were pulled back to "No Thieves in the World" in an instant.
But this time, whether it is Andy Lau, Ge You, or Tony Leung, they are no longer the most glamorous one. The one who defeated these superstars was the "Dick Silk Man" Dapeng from the Internet.
In this period, a movie called "The Annual Meeting Can't Stop" counterattacked a number of blockbusters with word-of-mouth, becoming the film most likely to break through the 1 billion box office.
Among the films that were counterattacked by it, there is Andy Lau and Tony Leung's first combined "Goldfinger" in 18 years.
has its own memories to kill, Feng Xiaogang, Ge You, Fan Wei, and Shu Qi collaborated again in "If You Are Honest Do Not Disturb 3".
Andy Lau invested by himself, and used his connections to find the top blockbuster "Sneaking" by the golden statue actor Liu Jiadong and the national male god Peng Yuyan.
There is also a "snow field" with a pre-sale of 300 million yuan, although it contains controversy.
Each of these films can be said to have more hot selling potential than "The Annual Meeting Can't Stop" led by Dapeng, but after the test of the New Year's Day holiday, in the end, whether it is attendance or word of mouth, Dapeng has the upper hand, and it has been proved that good content is always the best marketing for movies.
Some friends may not know much about the 8.1 score of a certain petal, in contrast, the average score of other blockbusters in this year's Chinese New Year file is only more than 6 points. Shen Teng's masterpiece "Charlotte Troubles", which is recognized by the audience as the "top stream" of comedy, also has only 7.8 points, and although the box office of "The Richest Tomato" is as high as 2.5 billion, the score is only 6.6 points.
The last time Stephen Chow, the king of comedy, had a work with more than 8 points, it was "Kung Fu" released in 2004.
In terms of comedy masterpieces, Dapeng already has a hole card that is not inferior to Shen Teng, so in this period, it is not surprising that he can lead the seemingly inconspicuous "Annual Meeting Can't Stop" to complete a turnaround against the wind.
And with the continuous rise of "Annual Meeting", it also reflects the changes in the mainland film industry. The old movie stars have lost their magic, and the formula of big directors + big stars + big productions in the past can no longer replicate the box office miracle. Audiences' viewing choices have become more rational and focus more on content rather than lineup.
In fact, it is not so much that Dapeng has become the new "king of comedy", but that the mainland film industry is shifting from big production as the king and big traffic as the king to real content as the king.
With good content, maybe everyone can become the "king of comedy", and if there is no solid content, even if Stephen Chow returns to the screen again, there may not be a good result. In fact, the audience did not abandon Andy Lau and Ge You, but only abandoned movies that could not meet the demand. When Liu Tianwang returns to the "Wandering Earth" series, I think it will be a different scene.
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