In a park in Jinan, Shandong Province, even though the roadside is still covered with snow, cyclists come here almost every night for night rides around the lake. They told reporters that cycling is not only a way for them to commute, but also the best way to relax and fitness.
As their love for cycling grows deeper and deeper, their needs for equipment are becoming more and more professional and diverse. The reporter came to a bicycle shop in Jinan. From parts to complete vehicles, in a small shop, there are all kinds of bicycle elements. Here, buying a bike is like making clothes to order. We measure the data of the body while riding, and then assemble a unique bike that is most suitable for the consumer.
Jin Yuze, person in charge of the TAC Bicycle Leisure Center in Jinan, Shandong: On this purchase list, there are screws that will be used on bicycles, and there are thirty or forty types.
The upgrading of demand drives the upgrading of production. Following this purchase list, the reporter came to a bicycle accessories production factory in Dezhou, Shandong. In production, different configurations are available according to the individual needs of cycling enthusiasts.
Huang Haiqing, Director of the R&D Department of Shandong Taishan Ruibao Composite Materials Co., Ltd.: For example, the handlebar, the brake line and the transmission line of the low-profile version are exposed. The high-end version is to make an integrated handlebar, integrating all the brake lines and transmission lines into one.
Companies that used to produce professional racing cars have keenly captured the huge demand for outdoor sports from the public, and began to turn their attention to the civilian field a few years ago. Today, civilian cycling products have accounted for 80% of the company's total sales revenue. The cycling craze has brought more than 60% annual growth to the enterprise.
During the e-commerce promotion festival in November 2023, on the e-commerce platform, the sales of the "three major pieces" of cycling, such as bicycles, cycling clothing, and cycling equipment, were hot.
Source: CCTV Finance