On the evening of December 31, a popular business district in Beijing had a large number of visitors, where people leisured, consumed and enjoyed the light show. Photo by China News Service reporter Jia Tianyong
During the New Year's Day holiday, New Year's Eve consumption ushered in a "good start". The popularity of "New Year's Eve shopping carnival", ice and snow sports, and New Year's Eve concerts continued to rise, driving the rapid growth of the consumer market in various places.
According to the data center of the Ministry of Culture and Tourism, during the three-day New Year's Day holiday, 135 million domestic tourists traveled, an increase of 155.3% year-on-year, an increase of 9.4% over the same period in 2019 on a comparable basis, and domestic tourism revenue reached 79.73 billion yuan, a year-on-year increase of 200.7% and an increase of 5.6% over the same period in 2019.
The enthusiasm for travel is high
During the New Year's Day holiday, everyone's enthusiasm for travel was high. According to data released by the railway department a few days ago, the railway New Year's Day holiday transportation was officially launched on December 29, for a period of 5 days, and the national railway is expected to send 63 million passengers.
According to data from the Civil Aviation Administration, the number of flights nationwide is expected to reach 49,000 during the New Year's Day holiday, an increase of about 85.5% over the same period in 2023. It is expected that January 1 will be the highest number of flights in a single day during the holiday, and it is expected to reach 16,600 flights.
According to Tuniu's 2024 New Year's Day Tourism Consumption Forecast, travel themes such as hot spring tours at home, theme park tours in the surrounding area, and ice and snow tours in the north are highly sought after.
According to the "2024 New Year's Day Travel Insights" recently released by Ctrip, the overall domestic travel orders during the 2024 New Year's Day holiday increased by more than 3 times year-on-year, hotel orders increased by more than 5 times year-on-year, air tickets increased by 205%, and vacation orders such as group customized tours increased by 240%.
Many places welcome the New Year's Eve carnival shopping
During the New Year's Day holiday, many places ushered in the "New Year's Eve carnival shopping".
The sales of department stores, supermarkets, specialty stores, catering and e-commerce enterprises monitored by the Beijing Municipal Bureau of Commerce reached 2.51 billion yuan, and catering consumption increased by 27.9% year-on-year. The passenger flow of 60 key business districts in Beijing was 22.175 million, a year-on-year increase of 40.5%.
In Huangshi, Hubei Province, relevant departments launched a series of consumption promotion measures for the Chinese New Year's Eve event, issuing a total of 15,000 electronic consumption coupons. The business hours of the local "New Year's Eve Shopping Night" major business districts were extended to 2 a.m., and preliminary statistics attracted a total of 410,000 people to participate, directly driving consumption of 45 million yuan.
On the evening of December 31, people shopped in a shopping mall on the pedestrian street of Nanjing East Road in Shanghai. Photo by China News Service reporter Yin Liqin
In Shanghai, during the New Year's Day holiday, the city's offline consumption payment amount was 25.56 billion yuan, an increase of 38.7% over the same period last year, and the online consumption payment amount was 14.71 billion yuan, an increase of 7.8% over the same period last year. According to official monitoring, the total offline passenger flow in Shanghai's 35 key business districts exceeded 15 million.
In addition, a series of activities integrating culture and art were also carried out on New Year's Day. The lantern groups of the Year of the Dragon Lantern Festival in Yuyuan Garden have been launched one after another, and the lantern groups of "One Night Fish and Dragon Dance" have attracted many citizens and tourists to check in and experience. In the first two days of the holiday, the number of visitors exceeded 520,000.
"Erbin" exploded, Heilongjiang "can't be rectified"
During the 2024 New Year's Day holiday, China's tourism market continues to heat up, and the winter ice and snow theme has become the main growth point of the cultural tourism consumer market.
On the Tongcheng travel platform, the popularity of domestic ice and snow tourism during the New Year's Day holiday increased by 216% month-on-month. Harbin's tourism popularity increased by 240% month-on-month, ranking fourth in the national destination tourism popularity list, and the top three are Beijing, Chongqing and Guangzhou.
Harbin Ice and Snow World, Shichahai Ice Rink and Summer Palace are among the top three popular scenic spots during the New Year's Day holiday.
Among them, Harbin Ice and Snow World has become a "must-check" attraction for winter tourism in Harbin, attracting many tourists with its ice sculpture landscape, ice and snow performances and rich ice experience projects.
Tourists will not be able to rectify Heilongjiang, and "Erbin" will explode!
In order to entertain friends from all over the world, Harbin has prepared all kinds of good things, and also made a lot of flowers, following the frozen pear slices in the hotel rushed to the hot search, artificial moon, pegasus stepping on ice, hot air balloons, symphony orchestras, Oroqen people perform reindeer on the central street...... Spoiled the tourists.
Some netizens said that they have been in the Northeast for more than 30 years and have never seen this battle, so the next step is not to come out with the Siberian Tigers!
Some netizens said: In the whole Heilongjiang, the black dragon was almost invited out of the river!
The locals all said that they had never seen it: "Erbin, you make me feel strange......
According to data from Tujia B&B, as of January 1, more than 90% of B&Bs in Harbin were fully booked during the New Year's Day in the "Ice City". Driven by the popularity of ice and snow tourism, the number of homestay bookings in Daxinganling, Daqing, Jiamusi, Mudanjiang and other places has ushered in a 5-10 times increase compared with the same period last year.
The Heilongjiang Provincial Tourism Work Joint Conference Office sent a letter to thank tourists at home and abroad: Your promotion has "made us all over".
Young people lead
"New Year's Eve Fireworks" and "New Year's Eve Concert" are very popular
The "new way of playing" full of rituals has become the New Year's Eve choice for young people. Mafengwo big data shows that during the 2024 New Year's Day, the popularity of "New Year's Eve fireworks" and "New Year's Eve concerts" will rise sharply by 187% and 249%.
The data shows that Generation Z customers lead the New Year's Day travel army with a proportion of more than 60%, and theme activities, performances, and special experiences are the elements of "New Year's Eve travel" that they are most concerned about, going to theme parks to participate in New Year's carnival parties, experiencing the Xi customs of ethnic minorities, and going to the island to find a light luxury hotel to "lie flat", which are the favorite choices of young people to start the New Year.
Shanghai Disneyland's New Year's limited light show and fireworks have always been the most anticipated New Year's Eve show, and although the fireworks were temporarily cancelled this year due to weather conditions, it did not affect its topping of the "New Year's Day Attractions Hot List".
Known as the largest and longest "New Year's Eve Countdown" fireworks and music display in Hong Kong, it helped Victoria Harbour enter the top three popular attractions in one fell swoop.
As the most discussed hot topic on New Year's Day this year, the New Year's Eve concert of each David TV can also be described as highly anticipated, and the gathering of stars has driven the popularity of Haikou, Shanghai, Quzhou, Macao and other cities.
In addition, Ctrip and Yibin jointly held the "Ctrip Travel Time Journey 2024 Yibin Stars New Year's Eve Concert". According to the data, on the first day of the New Year's Day holiday, the number of online tourists in Yibin increased by 184.6% year-on-year in 2019, and the number of hotel bookings increased by 441.3% year-on-year in 2019.
The recovery of the outbound travel market is accelerating
During the New Year's Day, outbound travel orders on many online travel platforms saw a significant increase. According to Ctrip data, the number of outbound travel orders in the mainland during the New Year's Day period increased nearly 4 times year-on-year, the number of outbound air ticket bookings increased by 11% month-on-month and 265% year-on-year, and the average unit price of air tickets was nearly 60% of that during the 2023 New Year's Day holiday.
Among them, the popular destinations for outbound travel during the New Year's Day are: Hong Kong, China, Japan, Thailand, Macau, South Korea, Malaysia, Singapore, the United States, Australia and the United Kingdom, and the main groups of travel are "post-90s", "post-80s" and "post-70s", accounting for 40%, 30% and 14% respectively, and parent-child users account for 27%.
Qunar said that among outbound travel destinations, rooms with a view of fireworks are very popular, and such hotel room types in Hong Kong and Macau have entered the peak of bookings a month in advance. For example, the sea-view rooms along the Central Ferry Pier in Hong Kong, Golden Bauhinia Square in Wan Chai and Tsim Sha Tsui are the most popular, while the view rooms near Sai Van Lake Square, Avenida Sargs and Macau Tower are the most popular.
It is worth mentioning that on New Year's Day 2024, China's first domestically produced large-scale cruise ship "Aida Modu" opened its first commercial voyage at Shanghai Wusongkou International Cruise Port, which also drove the popularity of international cruise tours.
On the Ctrip platform, the number of cruise bookings during the New Year's Day holiday increased by 231% month-on-month, and the tickets for the first voyage of the first large domestic cruise ship "Aida Modu" on New Year's Day were sold out on the Ctrip platform a month and a half in advance. Tongcheng Travel data shows that during the 2024 New Year's Day holiday, the popularity of international cruise travel will increase by 63%.
The country is a comprehensive compilation from China Youth Daily, CCTV, Xinhuanet, Economic Information Daily, Shangguan News, Securities Times, etc